Mobiles In Media Harvard

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  • In fact, some of the poorest countries in the world are adoptingcell phones. This shows the number of subscribers, as a percentage of the population, by country in Africa. The countries are sorteddescendingorderfrom the UN’s HDI, from 74 in Mauritius to 179 (out of 179) in Sierra Leone. Weseethateven in those countries with a HDI lowerthan 160 – where the per capita annualincomeislessthan $1,100 – an average of 22 percent of the population has mobile phone subscriptions.
  • Mobiles In Media Harvard

    1. 1. ~4.5 Billion<br />Mobile Phones <br />in 2009<br />
    2. 2. 1/2<br />of the world is ‘mobile’<br />
    3. 3. Mobile Phone “Adoption,” Africa 2008<br />This represents 160th on the UN’s Human Development Index (HDI)<br />Source: Wireless Intelligence<br />
    4. 4. Source: TomiAhonen Almanac<br />
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    12. 12. Interactive SMS<br />User texts in keyword “news” for short code<br />What is it? Person texts a keyword and gets information back through another SMS<br />Positives: Everyone can use it; no fancy phone needed.<br />Negatives: 160 character limit/SMS; person has to get keyword exactly right <br />Cost: Standard SMS rates; implementer pays 25c / SMS<br />Handset: Any & all<br />Uses: SMS to find date, time & venue of next meeting; subscribe to headline news, get interactive data on news, polling station location, candidates, weather, etc.<br />Headline news for 9/13/2009:<br /><ul><li>City Council Votes down Ordinance
    13. 13. Dog gets lost in woods
    14. 14. Armed robbers strike</li></ul>For weather updates sms ‘weather’ to 32323<br />
    15. 15.
    16. 16. Cell Books<br />What is it? Book that downloads via WAP to your cellphone (can be long e.g. 100 pages of A4)<br />Positives: It’s pretty cheap; no character restrictions<br />Negatives: Need to have WAP, so about 60% of phones in SA can use it. Unfamiliar tech. Can be hard to find the ‘book’ once it has been downloaded to the phone.<br />Cost: About R2 once-off (free to read it after that – it is on your phone)<br />Handset: Must be WAP and Java enabled<br />Examples: Metropolitan “B the Future HIV-AIDS CellBook” (SMS the word HIV to 32907)<br />
    17. 17. Katrin@mobileactive.orgskype and twitter: katrinskayahttp://mobileactive.orghttp://mobileactive.org/mobilemedia@mobileactive@mobilemediakit<br />
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