What to Write on Twitter. Social Media & Science, Part 1


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This presentation shares tips on what to write on Twitter to promote science and academia. It also highlights tweets from leading institutions in the field.

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What to Write on Twitter. Social Media & Science, Part 1

  1. 1. Social Media & Science, Part 1: What To Write On Twitter Katja Reuter, PhD Associate Director of Communications Clinical and Translational Science Institute (CTSI) University of California, San Francisco (UCSF)Friday, January 18, 2013
  2. 2. Half a billion registered Twitter users generate 175 tweets a day, 11 tweets per second. Data May 2012Friday, January 18, 2013
  3. 3. Tweets “Worth Reading” 36% of tweets are worth reading 39% are OK 25% are not worth reading (Ref. Quality ranking of 43,738 tweets by users www.cs.cmu.edu/~pandre/pubs/whogivesatweet-cscw2012.pdf)Friday, January 18, 2013
  4. 4. Make your tweets count! Here are 10 tips: what to do and what to avoid...Friday, January 18, 2013
  5. 5. What to Share 1. Share links. Tips, novel information, interesting facts, stats, quotes.Friday, January 18, 2013
  6. 6. What to Share 2. Provide context, insights, perspective.Friday, January 18, 2013
  7. 7. What to Share 3. Invite questions from followers: Users see crowdsourcing via questions as one of Twitter’s core functions. (Ref. www.cs.cmu.edu/~pandre/pubs/whogivesatweet-cscw2012.pdf) Bradley Voytek, PhD, is a Post-Doctoral Fellow at the University of California, San Francisco. Communities Specialist for nature.com.Friday, January 18, 2013
  8. 8. What to Share 4. Ask followers to do something (e.g., answer a question, sign a petition, see a link).Friday, January 18, 2013
  9. 9. What to Share 5. Answer questions. Help solve problems, send supportive comments, and join the chat. Example shows inter-organizational conversation between programs. Published via CTSI’s Early Translational Research (ETR) program. Response from CTSI Communications team.Friday, January 18, 2013
  10. 10. What to Share 6. Share random thoughts: A moment of introspection to inspire others. Tweets that are interesting, surprising, and “funny” are rated worth reading.Friday, January 18, 2013
  11. 11. What to Share 7. Dare to self-promote. Twitter users find self-promotion useful when it provides helpful information and links. (Ref. www.cs.cmu.edu/~pandre/pubs/whogivesatweet- cscw2012.pdf) “80-20 rule”: 80 percent not self-promotional content, 20 percent self-promotion.Friday, January 18, 2013
  12. 12. What to Share 8. Promote, encourage, and support others. .Friday, January 18, 2013
  13. 13. What to Share 9. Add images to your tweets. Posts with images have double the engagement of those without even though users can’t see them until they click on them. (Ref. http://mashable.com/2012/06/26/marketers- failing-twitter-study/)Friday, January 18, 2013
  14. 14. What to Avoid What are you doing right now? There is no need to answer this unasked question. Puns: If readers don’t know immediately what a story is about they’re less likely to click on the link. Focus on the facts. Opinion/complaint: Avoid it, unless the remark is especially witty and useful. Conversation pitfalls: Avoid including personal responses in general tweets. Use direct messages for personal responses. Don’t retweet one-on- one conversations. “Butterfly syndrome”: Focus on a topic, theme or question related to your expertise.Friday, January 18, 2013
  15. 15. CTSI is a member of the National Institutes of Health-funded Clinical and Translational Science Awards network. Under the banner of "Accelerating Research to Improve Health," it provides a wide range of services for researchers, and promotes online collaboration and networking tools such as UCSF Profiles.Friday, January 18, 2013
  16. 16. Katja Reuter, PhD Associate Director of Communications Clinical and Translational Science Institute (CTSI) University of California, San Francisco (UCSF) ctsi.ucsf.edu https://twitter.com/CTSIatUCSFFriday, January 18, 2013