It starts with you! Turning communication & promotion into an organizational group effort.Presentation Transcript
It starts with you!
Turning Clinical Research Services Promotion into
a CTSI Group Effort
Clinical and Translational Science Institute / CTSI at the University of California, San Francisco Katja Reuter, PhD; Mgr, Online Communications July 2011, CTSI Clinical Research Services Retreat
What would you do? ?
An investigator who used CTSI Clinical Research Services mentions what a difference the service made for him/her. S/he also tells you about the interesting findings of his/her study that s/he is about to publish... Feedback How would you leverage this feedback for the promotion of CTSI Clinical Research Services at UCSF? Would you do it at all? Text ?
What does the CTSI Communications team do ?
We’re here to support you and amplify your messages...
CTSI Communications Websites CTSI organizational Services-oriented portal E-Mail Information Service Presenting and Distributing Information + Branding Integrating Tools to Catalyze and Enable New Ways to: - Communicate - Interact - Collaborate - Support Community Print Materials Blogs Social Media Twitter, LinkedIn, Youtube, Flickr, Slideshare Open Forums UCSF Profiles Expertise discovery Research networking Crowdsourcing Open brainstorming Collaborative idea generation Research education Brainstorming
6 things you can do to promote CTSI Clinical Research Services and messages... Promotion starts with you!
Twitter 200 million users (March 2011) https://twitter.com/#!/CRSatCTSI
Your Twitter activity enriches your program page...
You do one thing ... and contribute automatically to other CTSI communications efforts.
http://www.slideshare.net/CTSIatUCSF SlideShare - 50 million+ monthly visitors - 90 million+ monthly pageviews - amongst the most visited 250 websites worldwide … presentations, documents, PDFs, videos and webinars.
Your self-promoted achievements can turn into featured success stories....
Text UCSF.edu promotes Clinical Research Services... UCSF.edu: 70,000-100,000 visits/month
About 20 children were enrolled (...) with care provided by the Clinical Research Services (...) “This service made our work so much easier,” Rosenthal said.
10,160+ visits 7,600+ clicks Days of highest traffic : Tuesdays and Wednesdays We know where they come from - the top 3: 32% CTSI website 22% Google 5% UCSF.edu 41% Other (June 2010-June 2011)
We post your events on the Virtual Home for Research Services and send email announcements to various listservs...
Access at http://biomed20.ucsf.edu / 200+-650+ visits/month
Text Text Text We’d like to hear from you! How do you think we can help you?