WISE SYMPOSIUM: You are your brand managing your reputation
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WISE SYMPOSIUM: You are your brand managing your reputation

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How to utilize social media to build a personal brand.

How to utilize social media to build a personal brand.

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    WISE SYMPOSIUM: You are your brand managing your reputation WISE SYMPOSIUM: You are your brand managing your reputation Presentation Transcript

    • You Are Your Brand: Managing Your (online) Reputation April 12, 2011www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Who are we? •  Founded in 2003 •  Corporate Office in New Hartford NY • Satellite offices in Bloomfield CT, Rochester NY, New Jersey •  20 Employees •  Full Service Internet Marketing Agency • Search Engine Optimization Services • Pay-Per-Click Management Services • Social Media Implementation and Mgmt • Web Design, Development, Applications & Testing •  Analyticswww.site-seeker.com © 2010 Site-Seeker, Inc.
    • Socialnomics by Eric Qualmann equalmann@twitter.com www.socialnomics.comwww.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Before you start . . .www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Who What When Why Howwww.site-seeker.com © 2010 Site-Seeker, Inc.
    • It is all about your community . . .www.site-seeker.com © 2010 Site-Seeker, Inc.
    • So many choices . . . • Facebook • Twitter • Linkedin • YouTube • Slidesharewww.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Top Insights: 1) The 35-54 year old demographic is growing fastest •  276.4% growth rate 2) The 55+ demographic is the second fastest •  194.3% growth rate 3) The 25-34 year old demographic doubles every 6 months 4) There are more females (55.7%) than males (42.2%) on Facebook •  2.2% are of unknown gender. 5) College crowd 18-24 year olds remains largest •  at 40.8% •  down from 53.8% six months ago.www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Your Facebook page: •  Engage •  Interact •  Comment •  Share •  Link •  Be a voice of VALUEwww.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
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    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Your Linkedin Profile •  Create your account •  Build your online profile - Completely •  Summarize your expertise •  Build your community •  Request Recommendations •  Give Recommendations •  Integrate blog •  Upload presentations •  Join and engage in relevant groupswww.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • • 1 Billion Tweets Per Week • 456 TPS on June 25, 2009 • 6,939 TPS on New Years Day 2011 • 572,000 NEW accounts created 3/12/2011www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Socialnomics By Eric Qualman www.socialnomics.comwww.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • • Exceeds 2 billion views a day • 24 hour of video uploaded every minute • Average person spends 15 minutes a day on YouTubewww.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Monitor Successeswww.site-seeker.com © 2010 Site-Seeker, Inc.
    • Monitor Successes Is this your target audience?www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Bloggingwww.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Ways to measure?www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • Google Alerts . . .www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • So what does a consistent online brand look like?www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • www.site-seeker.com © 2010 Site-Seeker, Inc.
    • This presentation is available at www.slideshare.net/katiehokewww.site-seeker.com © 2010 Site-Seeker, Inc.
    • Thank You! Kathy Hokunson Vice President Sales and Marketing Site-Seeker, Inc. kathyhokunson@site-seeker.comwww.site-seeker.com © 2010 Site-Seeker, Inc.