Where google and social media collide

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How your personal and business social media presence can impact your website. A review of some basic social media platforms: twitter, YouTube, Facebook, Linkedin and Slideshar. An overview of …

How your personal and business social media presence can impact your website. A review of some basic social media platforms: twitter, YouTube, Facebook, Linkedin and Slideshar. An overview of blogging and google places.

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  • 1. Where Google and Social Media Collide – Understanding Your Social Authority Glastonbury Chamber of Commerce March 1, 2011www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 2. Who are we? •  Founded in 2003 •  Corporate Office in New Hartford NY • Satellite offices in Bloomfield CT, Rochester NY, New Jersey •  20 Employees •  Full Service Internet Marketing Agency • Search Engine Optimization Services • Pay-Per-Click Management Services • Social Media Implementation and Mgmt • Web Design, Development, Applications & Testing •  Analyticswww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 3. Fast Track 50 of CNY MV Chamber of Commerce 3 4 2 Top 3 2007 2008 2009 2009 Business of the Year B2B Twitterer of the Year @KatieHokewww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 4. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 5. What can you do to affect your position in Google?www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 6. Key factors for position . . .•  Website is coded cleanly and is W3C compliant•  SEO strategy in place•  XML Sitemap & rbt.txt file•  Page load speed•  Content rich pages•  Page Rank•  Inbound linking These are important but are only a few of the over 200 signals Google uses to position a webpage. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 7. How to check for W3C compliance . . . http://jigsaw.w3.org/css-validator/www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 8. Understanding Page Rank Straight from the horses mouth . . . Relevance: As Larry said long ago, we want to give you back “exactly what you want.” When Google was founded, one key innovation was PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data. Today we use more than 200 signals, including PageRank, to order websites, and we update these algorithms on a weekly basis. For example, we offer personalized search results based on your web history and location.www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 9. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 10. Inbounding Linkingwww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 11. Checking Page Load Speed: http://tools.pingdom.comwww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 12. Social Authority?www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 13. Why does Google care?www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 14. • Facebook • Twitter • Linkedin • YouTube • Slidesharewww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 15. Where do we spend our time?www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 16. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 17. Top Insights: 1) The 35-54 year old demographic is growing fastest •  276.4% growth rate 2) The 55+ demographic is the second fastest •  194.3% growth rate 3) The 25-34 year old demographic doubles every 6 months 4) There are more females (55.7%) than males (42.2%) on Facebook •  2.2% are of unknown gender. 5) College crowd 18-24 year olds remains largest •  at 40.8% •  down from 53.8% six months ago.www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 18. Your Facebook page: •  Engage •  Interact •  Comment •  Share •  Link •  Be a voice of authoritywww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 19. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 20. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 21. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 22. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 23. Who uses Linkedin & Why? •  Business professionals •  LinkedIn promotes: •  business intelligence •  business development •  creation of business relationships •  conversationwww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 24. Your Linkedin Profile •  Create your account •  Build your online profile - Completely •  Summarize your expertise •  Build your community •  Request Recommendations •  Give Recommendations •  Integrate blog •  Upload presentations •  Join and engage in relevant groupswww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 25. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 26. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 27. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 28. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 29. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 30. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 31. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 32. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 33. Socialnomics By Eric Qualman www.socialnomics.comwww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 34. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 35. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 36. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 37. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 38. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 39. Monitor Successeswww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 40. Monitor Successes Is this your target audience?www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 41. Bloggingwww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 42. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 43. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 44. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 45. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 46. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 47. Ways to measure?www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 48. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 49. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 50. Google Placeswww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 51. Get Listed - Step 1 www.google.com/placeswww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 52. Get Listed - Step 2 Create an accountwww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 53. Or claim an existing listingwww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 54. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 55. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 56. Google Taggingwww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 57. Measuring for Successwww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 58. Local Search - Summary •  Free •  Easy •  Trackable •  Gets you there with little to no effortwww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 59. What happens when you bring it all together?www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 60. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 61. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 62. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 63. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 64. •  Increased Blog Traffic to 322 visitors and 36 comments, •  Increased Website Traffic •  Fan base on facebook grew •  Industry Authority and Presence grew significantly Phone is ringing more consistently, more regularly and with more qualified prospects.www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 65. This did not happen overnight Consistent and regular participation brought traction and growth over time.www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 66. Remember social media is Social. Engage, share, support and then promote.www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 67. Thank You! Kathy Hokunson Vice President Sales and Marketing Site-Seeker, Inc. kathyhokunson@site-seeker.comwww.site-seeker.com © 2010 Site-Seeker, Inc.