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Understanding Social Media for BNI

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This is an introductory overview of facebook, twitter, linkedin and wordpress.

This is an introductory overview of facebook, twitter, linkedin and wordpress.

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  • Okay so we have created our account, our campaigns, our ad groups and our ads – no how do we get to the top?? Again for google it is all about relevance. Google has applied relevance to its sponsored listings as well. Now adword campaigns have a quality score. Your quality score is based on how well the ad is written, how relevant and specific the landing page is and how many negative words have been employed. For example if you are a pump manufacturer and your pumps go in manufacturing facilities you want to be found for rotary displacement pumps or centrifugal pumps but you don’t want to be found for well pumps or fuel pumps to for you negative words would be fuel and well.
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    • 1. © 2010 Site-Seeker, Inc.www.site-seeker.com How to Get Started in Social Media Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc.
    • 2. © 2010 Site-Seeker, Inc.www.site-seeker.com • Founded in 2003 • Corporate Office in New Hartford NY •Satellite offices in Bloomfield CT & Boston MA • Employs 20 in CNY, CT & MA • Full Service Internet Marketing Agency •Search Engine Optimization Services •Pay-Per-Click Management Services •Social Media Implementation and Mgmt •Web Design, Development, Applications & Testing • Analytics Who are we?
    • 3. © 2010 Site-Seeker, Inc.www.site-seeker.com Fast Track 50 of CNY 2007 2008 2009 3 4 2 MV Chamber of Commerce Top 3 2009 Business of the Year B2B Twitterer of the Year @KatieHoke
    • 4. © 2010 Site-Seeker, Inc.www.site-seeker.com The premise of social media marketing and PR is engaging the consumer in conversation in a way that provides mutual benefit. From: Marketing Sherpa 2009 Social Media and PR Benchmark Guide
    • 5. © 2010 Site-Seeker, Inc.www.site-seeker.com © 2009 Site-Seeker, Inc. 1. Public Relations 2. Customer Service 3. Loyalty Building 4. Collaboration 5. Networking 6. Customer Acquisition Social Media is:
    • 6. © 2010 Site-Seeker, Inc.www.site-seeker.com The Plan… • Identify what you are trying to accomplish: Objectives • Identify your options • Create a plan • Build a system for measuring
    • 7. © 2010 Site-Seeker, Inc.www.site-seeker.com What are your options? •Facebook •Twitter •Linkedin •YouTube •Slideshare
    • 8. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 9. © 2010 Site-Seeker, Inc.www.site-seeker.com Top Insights: 1) The 35-54 year old demographic is growing fastest • 276.4% growth rate 2) The 55+ demographic is the second fastest • 194.3% growth rate 3) The 25-34 year old demographic doubles every 6 months 4) There are more females (55.7%) than males (42.2%) on Facebook • 2.2% are of unknown gender. 5) College crowd 18-24 year olds remains largest • at 40.8% • down from 53.8% six months ago.
    • 10. © 2010 Site-Seeker, Inc.www.site-seeker.com Creating your Facebook page: • Identify your objectives • Brand awareness • New client acquisition • Client loyalty • Who will view your page? • What do you want your page to say about you? • How will you engage your audience • Incentives, contests, promotions, relevant technical content
    • 11. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 12. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 13. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 14. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 15. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 16. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 17. © 2010 Site-Seeker, Inc.www.site-seeker.com Who uses Linkedin & Why? • Business professionals • LinkedIn promotes: • business intelligence • business development • creation of business relationships • conversation
    • 18. © 2010 Site-Seeker, Inc.www.site-seeker.com Your Linkedin Profile • Create your account • Build your online profile - Completely • Summarize your expertise • Build your community • Request Recommendations • Give Recommendations • Integrate blog • Upload presentations • Join and engage in relevant groups
    • 19. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 20. © 2010 Site-Seeker, Inc.www.site-seeker.com Kathy Hokunson Sales Manager Site-Seeker, Inc. Phone: (860) 263-0361 Cell: (860) 982-8636 www.site-seeker.com Read my blog: www.site-seeker.com/_blogs/ Follow me on: Linkedin and Twitter Promoting Social Media
    • 21. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 22. © 2010 Site-Seeker, Inc.www.site-seeker.com Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). From: Wikipedia
    • 23. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 24. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 25. © 2010 Site-Seeker, Inc.www.site-seeker.com 2 „What‘s the latest news (about that company)?“ • PR / Corporate communications • Demonstrate expertise by sharing knowledge Business Uses Informational 4 „Fresh bread just out of oven now“ Automatic • Data Push and Automated Interaction with Customers / Customer Systems Business Uses 3 „What are you missing?“ Promotional Business Uses • Channel for new form of promotion • Organise / Promote Events 1 „What has your attention?“ („What are you doing?“) • Monitoring & Customer Service • Market research • Emotional bond B2C, B2E, E2E Business Uses Personal Types of Twitter Communication
    • 26. © 2010 Site-Seeker, Inc.www.site-seeker.com We asked a question . . . . We got an answer . . .
    • 27. © 2010 Site-Seeker, Inc.www.site-seeker.com We wanted people to know . . . And it worked ! TRAFFIC: 195 Clicks
    • 28. © 2010 Site-Seeker, Inc.www.site-seeker.com Twitter Resources & Tools www.tweetdeck.com www.hootsuite.com www.seeismic.com http://twitter.grader.com/ www.hashtags.org www.wefollow.com http://business.twitter.com/twitter101 bit.ly
    • 29. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 30. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 31. © 2010 Site-Seeker, Inc.www.site-seeker.com How to Distribute Your Blog Email Campaign Twitter Facebook Other Blogs Social Bookmarking Sites LinkedIn Other (links)… Blog Posts
    • 32. © 2010 Site-Seeker, Inc.www.site-seeker.com What happens when you bring it all together?
    • 33. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 34. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 35. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 36. © 2010 Site-Seeker, Inc.www.site-seeker.com
    • 37. © 2010 Site-Seeker, Inc.www.site-seeker.com • Increased Blog Traffic to 322 visitors and 36 comments, • Increased Website Traffic • Fan base on facebook grew • Industry Authority and Presence grew significantly Phone is ringing more consistently, more regularly and with more qualified prospects.
    • 38. © 2010 Site-Seeker, Inc.www.site-seeker.com This did not happen overnight Consistent and regular participation brought traction and growth over time.
    • 39. © 2010 Site-Seeker, Inc.www.site-seeker.com Remember social media is Social. Engage, share, support and then promote.
    • 40. © 2010 Site-Seeker, Inc.www.site-seeker.com Ready to get started?
    • 41. © 2010 Site-Seeker, Inc.www.site-seeker.com Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. kathyhokunson@site-seeker.com (860) 263-0361 Office www.slideshare.net.katiehoke Thank You!

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