Understanding Social Media for BNI

© 2010 Site-Seeker, Inc.www.site-seeker.com
How to Get Started in
Social Media
Kathy Hokunson
Regional Sales Manager,
Site-Seeker, Inc.

• Founded in 2003
• Corporate Office in New Hartford NY
•Satellite offices in Bloomfield CT & Boston MA
• Employs 20 in CNY, CT & MA
• Full Service Internet Marketing Agency
•Search Engine Optimization Services
•Pay-Per-Click Management Services
•Social Media Implementation and Mgmt
•Web Design, Development, Applications & Testing
• Analytics
Who are we?

Fast Track 50 of CNY
2007 2008 2009
3 4 2
MV Chamber of Commerce
Top 3
2009 Business of the
Year
B2B Twitterer of the Year
@KatieHoke

The premise of social media
marketing and PR is engaging the
consumer in conversation in a way
that provides mutual benefit.
From:
Marketing Sherpa
2009 Social Media and PR Benchmark Guide

© 2009 Site-Seeker, Inc.
1. Public Relations
2. Customer Service
3. Loyalty Building
4. Collaboration
5. Networking
6. Customer Acquisition
Social Media is:

The Plan…
• Identify what you are trying to accomplish: Objectives
• Identify your options
• Create a plan
• Build a system for measuring

What are your options?
•Facebook
•Twitter
•Linkedin
•YouTube
•Slideshare

Top Insights:
1) The 35-54 year old demographic is growing fastest
• 276.4% growth rate
2) The 55+ demographic is the second fastest
• 194.3% growth rate
3) The 25-34 year old demographic doubles every 6 months
4) There are more females (55.7%) than males (42.2%) on Facebook
• 2.2% are of unknown gender.
5) College crowd 18-24 year olds remains largest
• at 40.8%
• down from 53.8% six months ago.

Creating your Facebook page:
• Identify your objectives
• Brand awareness
• New client acquisition
• Client loyalty
• Who will view your page?
• What do you want your page to say about you?
• How will you engage your audience
• Incentives, contests, promotions, relevant technical
content

Who uses Linkedin & Why?
• Business professionals
• LinkedIn promotes:
• business intelligence
• business development
• creation of business relationships
• conversation

Your Linkedin Profile
• Create your account
• Build your online profile - Completely
• Summarize your expertise
• Build your community
• Request Recommendations
• Give Recommendations
• Integrate blog
• Upload presentations
• Join and engage in relevant groups

Kathy Hokunson
Sales Manager
Site-Seeker, Inc.
Phone: (860) 263-0361
Cell: (860) 982-8636
www.site-seeker.com
Read my blog: www.site-seeker.com/_blogs/
Follow me on: Linkedin and Twitter
Promoting Social Media

Twitter is a free social networking and
micro-blogging service that enables its users to send and read
other users' updates known as tweets. Tweets are text-based
posts of up to 140 characters, displayed on the user's profile
page and delivered to other users who have subscribed to them
(known as followers).
From:
Wikipedia

2
„What‘s the latest
news (about that
company)?“
• PR / Corporate
communications
• Demonstrate
expertise by
sharing
knowledge
Business Uses
Informational
4
„Fresh bread just
out of oven now“
Automatic
• Data Push and
Automated
Interaction with
Customers /
Customer
Systems
Business Uses
3
„What are you
missing?“
Promotional
Business Uses
• Channel for new
form of
promotion
• Organise /
Promote Events
1
„What has your
attention?“
(„What are you
doing?“)
• Monitoring &
Customer
Service
• Market research
• Emotional bond
B2C, B2E, E2E
Business Uses
Personal
Types of Twitter Communication

We asked a
question . . . .
We got an
answer . . .

We wanted
people to
know . . .
And it
worked !
TRAFFIC: 195 Clicks

Twitter Resources & Tools
www.tweetdeck.com
www.hootsuite.com
www.seeismic.com
http://twitter.grader.com/
www.hashtags.org
www.wefollow.com
http://business.twitter.com/twitter101
bit.ly

How to Distribute Your Blog
Email Campaign
Twitter
Facebook
Other Blogs
Social
Bookmarking Sites
LinkedIn
Other (links)…
Blog Posts

What happens when you bring it all together?

• Increased Blog Traffic to 322 visitors and 36 comments,
• Increased Website Traffic
• Fan base on facebook grew
• Industry Authority and Presence grew significantly
Phone is ringing more consistently, more regularly and
with more qualified prospects.

This did not happen overnight
Consistent and regular participation
brought traction and growth
over time.

Remember social media is
Social.
Engage, share, support and then promote.

Ready to get started?

Kathy Hokunson
Regional Sales Manager,
Site-Seeker, Inc.
kathyhokunson@site-seeker.com
(860) 263-0361 Office
www.slideshare.net.katiehoke
Thank You!

Understanding Social Media for BNI

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