Twitter for Business

Social Media
For
Business
Kathy Hokunson
Regional Sales Manager
&
Dan Salamone
Marketing & Communications Coordinator

Officially Social Media is
“an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, video and audio.”
www.wikipedia.org

© 2009 Site-Seeker, Inc.
The premise of social media marketing and PR is engaging the consumer in conversation in a way that provides mutual benefit.
From:
Marketing Sherpa
2009 Social Media and PR Benchmark Guide

Why is Social Media Important?
Socialnomics The Social Media Revolution

13 hours :The amount of video uploaded to YouTube every minute
412.3 years: The amount of time it would take to watch every video on YouTube
100,000,000: The amount YouTube videos watched every day
1382%: The monthly growth rate of twitter users January – February 2009
3,000,000: The average number of tweets on twitter.com every day
5,000,000,000: The number of mins. spent on facebook every day

Social Media is:
Public Relations
Customer Service
Loyalty Building
Collaboration
Networking
Customer Acquisition

Social Media Sites

How do you market & sell?
Push OR Pull
Creative OR Directive
Outbound OR Inbound
Which has a higher close rate?

Ultimately it is ALL about gaining . . .
AUTHORITY
LEADERSHIP
TRUST

Twitter is a free social networking and
micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them
(known as followers).
From:
Wikipedia

2
4
3
1
Automatic
Promotional
Informational
Personal
„Fresh bread just out of oven now“
„What has your attention?“(„What are you doing?“)
„What are you missing?“
„What‘s the latest news (about that company)?“
Business Uses
Business Uses
Business Uses
Business Uses
PR / Corporate communications
Demonstrate expertise by sharing knowledge
Data Push and Automated Interaction with Customers / Customer Systems
Channel for new form of promotion
Organise / Promote Events
Monitoring & Customer Service
Market research
Emotional bondB2C, B2E, E2E
Types of Twitter Communication

We asked a question . . . .
We got an answer . . .

We wanted people to know . . .
And it worked !
TRAFFIC: 195 Clicks

How does it work?
• Twitter lets you write and read messages of up to
140 characters, or the very length of this sentence,
including all punctuation and spaces.
• The messages (also known as tweets) are public,
and you decide which accounts you want to receive
messages from
• Twitter works equally well from your desktop or
mobile phone

Getting Started:

Create your identity: Keep it simple, you want to build the recognition of your online persona and carry it through each social media platformBuild your profile,COMPLETELY : Tell them who you are professionally AND personally
Bio SEO, SEM, PPC for B2B w/focus on Manufacturing. Married Mom of 2 Teens, running freak, completed 1 marathon and 2 half marathons.

Build your community by
Following relevant accounts
• Following somebody means you’ve
subscribed to their tweets
• To find people talking about your
company or topics in your field, use
search.twitter.com
• When you find a good candidate,
look under their picture for the
Follow button
• You can also choose to interact
without following an account, just
send them a tweet

Search Twitter for key terms and phrases
Build your community . . .

Search for local “Tweeps”
http://twitter.grader.com/location

Managing your tweets, your community and your goals / objectives: www.tweetdeck.com

Let’s get started . . .
Define your objectives
What are your goals
Who do you want to reach
Is it personal, professional or both
How often can you consistently interact
Why type of information do you wish to share

Key terms…
• A DM or direct message is a private message on Twitter
• RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit
• Trending topics are the most-discussed terms on Twitter at any given moment
@username is a public message to or about an
individual on Twitter
• A hashtag—the # symbol followed by a term and
included in tweets—is a way of categorizing all the
posts on a topic
• Shortened URLs. To fit links into the short messages,
Twitter shrinks some URLs down automatically

What to say …
• Build relationships on Twitter
• Listen for comments about you
• Respond to comments and queries
• Ask questions
Build Your Authority
• Post links that are informational and informative specific to your objectives
• RT (Retweet) messages you would like to share that support your goals and engage people you want to interact with: prospects, clients, peers
Sprinkle in your promotional information, case studies, blogs
• Use a friendly, casual tone
• Don’t spam people

Resources for What to say …
• RSS Feeds to industry blogs, news
• Google News Feeds
• Industry Related Associations

Managing the resources…
• igoogle • social bookmarking • saving and organizing to favorites

Tools to help…
Twuffer.com is one of the many tools that allows you to “queue” up tweets

Twitter Resources & Tools
www.tweetdeck.com
http://twitter.grader.com/
www.hashtags.org
www.wefollow.com
http://business.twitter.com/twitter101
www.twuffer.com
www.bitly.com

Thank You
www.site-seeker.com
Kathy Hokunson
kathyhokunson@site-seeker.com
Follow me
@katiehoke
@siteseekerinc
@FuZionMarketing

Twitter for Business

by Kathy Hokunson on Sep 24, 2009

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