Social MediaForManufacturingKathy HokunsonRegional Sales Manager

© 2009 Site-Seeker, Inc.The premise of social media marketing and PR is engaging the consumer in conversation in a way that provides mutual benefit.From:Marketing Sherpa2009 Social Media and PR Benchmark Guide

© 2009 Site-Seeker, Inc.Why is Social Media Important?

© 2009 Site-Seeker, Inc.

© 2009 Site-Seeker, Inc.

© 2009 Site-Seeker, Inc.

© 2009 Site-Seeker, Inc.

© 2009 Site-Seeker, Inc.

© 2009 Site-Seeker, Inc.

© 2009 Site-Seeker, Inc. 13 hours :The amount of video uploaded to YouTube every minute 412.3 years: The amount of time it would take to watch every video on YouTube 100,000,000: The amount YouTube videos watched every day 1382%: The monthly growth rate of twitter users January – February 2009 3,000,000: The average number of tweets on twitter.com every day 5,000,000,000: The number of mins. spent on facebook every day

© 2009 Site-Seeker, Inc.Social Media is:Public RelationsCustomer ServiceLoyalty BuildingCollaborationNetworkingCustomer Acquisition

Ultimately it is ALL about gaining . . .AUTHORITYLEADERSHIPTRUST

Establishing Credibility with Social MediaCreate Accounts (Name Claim)Grow NetworksLead DiscussionBecome the ExpertParticipate in DiscussionCreate ContentDistribute Content

How to Distribute Your BlogEmail CampaignOther (links)…TwitterBlog PostsSocial Bookmarking SitesFacebookLinkedInOther Blogs

Social Media Sites

© 2009 Site-Seeker, Inc.Who uses Linkedin & Why?Business professionals LinkedIn promotes:business intelligencebusiness developmentcreation of business relationshipsconversation

Business professionals

LinkedIn promotes:

business intelligence

business development

creation of business relationships

conversation

CommunityConnecticut Manufacturing NetworkNew England ManufacturingConnecticut Aviation and Aerospace ProfessionalsCBIACT Technology CouncilConnecticut Optics & Photonics50 groups for the term Kaizen66 groups for the term Lean Manufacturing

Connecticut Manufacturing Network

New England Manufacturing

Connecticut Aviation and Aerospace Professionals

CBIA

CT Technology Council

Connecticut Optics & Photonics

50 groups for the term Kaizen

66 groups for the term Lean Manufacturing

Your Linkedin ProfileCreate your account Build your online profile - CompletelySummarize your expertiseBuild your communityRequest RecommendationsGive RecommendationsIntegrate blogUpload presentationsJoin and engage in relevant groups

Create your account

Build your online profile - Completely

Summarize your expertise

Build your community

Request Recommendations

Give Recommendations

Integrate blog

Upload presentations

Join and engage in relevant groups

Promoting LinkedinLet people know and promote your profileKathy HokunsonSales ManagerSite-Seeker, Inc. \Phone: (860) 844-0560Cell: (860) 982-8636Fax: (860) 844-8161 www.site-seeker.comRead my blog: www.site-seeker.com/kathysblogfollow me on: Linkedin and Twitter @katiehoke

Let people know and promote your profile

Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).From:Wikipedia

2431AutomaticPromotionalInformationalPersonal„Fresh bread just out of oven now“„What has your attention?“(„What are you doing?“)„What are you missing?“„What‘s the latest news (about that company)?“Business Uses Business Uses Business Uses Business UsesPR / Corporate communicationsDemonstrate expertise by sharing knowledgeData Push and Automated Interaction with Customers / Customer SystemsChannel for new form of promotionOrganise / Promote EventsMonitoring & Customer Service Market researchEmotional bondB2C, B2E, E2ETypes of Twitter Communication

PR / Corporate communications

Demonstrate expertise by sharing knowledge

Data Push and Automated Interaction with Customers / Customer Systems

Channel for new form of promotion

Organise / Promote Events

Monitoring & Customer Service

Market research

Emotional bondB2C, B2E, E2E

Tweetdeck to Manage Your Twitter Community

We asked a question . . . .We got an answer . . .

We wanted people to know . . .And it worked !TRAFFIC: 195 Clicks

“These platforms have been the perfect tools to get the word out to a large range of the customers.”“These tools have allowed us to promote new products to new markets with a very minimal expense.”“This diligence has increased their website traffic at an astounding rate.”

Before you start. . .Define your objectivesWhat are your goalsWho do you want to reachIs it personal, professional or bothHow often can you consistently interactWhy type of information do you wish to share

What are your goals

Who do you want to reach

Is it personal, professional or both

How often can you consistently interact

Why type of information do you wish to share

Where to StartDon’t get overwhelmed – you don’t need to do it allFocus on areas where your clients and prospects engageStart simple & make it effectiveOnce you are comfortable in one, try another

Don’t get overwhelmed – you don’t need to do it all

Focus on areas where your clients and prospects engage

Start simple & make it effective

Once you are comfortable in one, try another

Twitter Resources & Toolswww.tweetdeck.comhttp://twitter.grader.com/www.hashtags.orgwww.wefollow.comhttp://business.twitter.com/twitter101www.twuffer.comwww.bit.ly

Thank Youwww.site-seeker.comKathy Hokunsonkathyhokunson@site-seeker.comFollow me @katiehoke@siteseekerinc@FuZionMarketing