Social Media For Manufacturing

Social Media
For
Manufacturing
Kathy Hokunson
Regional Sales Manager

© 2009 Site-Seeker, Inc.
The premise of social media marketing and PR is engaging the consumer in conversation in a way that provides mutual benefit.
From:
Marketing Sherpa
2009 Social Media and PR Benchmark Guide

Why is Social Media Important?

13 hours :The amount of video uploaded to YouTube every minute
412.3 years: The amount of time it would take to watch every video on YouTube
100,000,000: The amount YouTube videos watched every day
1382%: The monthly growth rate of twitter users January – February 2009
3,000,000: The average number of tweets on twitter.com every day
5,000,000,000: The number of mins. spent on facebook every day

Social Media is:
Public Relations
Customer Service
Loyalty Building
Collaboration
Networking
Customer Acquisition

Ultimately it is ALL about gaining . . .
AUTHORITY
LEADERSHIP
TRUST

Establishing Credibility with Social Media
Create Accounts (Name Claim)
Grow Networks
Lead Discussion
Become the Expert
Participate in Discussion
Create Content
Distribute Content

How to Distribute Your Blog
Email Campaign
Other (links)…
Twitter
Blog Posts
Social Bookmarking Sites
Facebook
LinkedIn
Other Blogs

Social Media Sites

Who uses Linkedin & Why?
Business professionals
LinkedIn promotes:
business intelligence
business development
creation of business relationships
conversation

Community
Connecticut Manufacturing Network
New England Manufacturing
Connecticut Aviation and Aerospace Professionals
CBIA
CT Technology Council
Connecticut Optics & Photonics
50 groups for the term Kaizen
66 groups for the term Lean Manufacturing

Your Linkedin Profile
Create your account
Build your online profile - Completely
Summarize your expertise
Build your community
Request Recommendations
Give Recommendations
Integrate blog
Upload presentations
Join and engage in relevant groups

Promoting Linkedin
Let people know and promote your profile
Kathy Hokunson
Sales Manager
Site-Seeker, Inc. br />Phone: (860) 844-0560
Cell: (860) 982-8636
Fax: (860) 844-8161
www.site-seeker.com
Read my blog: www.site-seeker.com/kathysblog
follow me on: Linkedin and Twitter @katiehoke

Twitter is a free social networking and
micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them
(known as followers).
From:
Wikipedia

2
4
3
1
Automatic
Promotional
Informational
Personal
„Fresh bread just out of oven now“
„What has your attention?“(„What are you doing?“)
„What are you missing?“
„What‘s the latest news (about that company)?“
Business Uses
Business Uses
Business Uses
Business Uses
PR / Corporate communications
Demonstrate expertise by sharing knowledge
Data Push and Automated Interaction with Customers / Customer Systems
Channel for new form of promotion
Organise / Promote Events
Monitoring & Customer Service
Market research
Emotional bondB2C, B2E, E2E
Types of Twitter Communication

Tweetdeck to Manage Your Twitter Community

We asked a question . . . .
We got an answer . . .

We wanted people to know . . .
And it worked !
TRAFFIC: 195 Clicks

“These platforms have been the perfect tools to get the word out to a large range of the customers.”
“These tools have allowed us to promote new products to new markets with a very minimal expense.”
“This diligence has increased their website traffic at an astounding rate.”

Before you start. . .
Define your objectives
What are your goals
Who do you want to reach
Is it personal, professional or both
How often can you consistently interact
Why type of information do you wish to share

Where to Start
Don’t get overwhelmed – you don’t need to do it all
Focus on areas where your clients and prospects engage
Start simple & make it effective
Once you are comfortable in one, try another

Twitter Resources & Tools
www.tweetdeck.com
http://twitter.grader.com/
www.hashtags.org
www.wefollow.com
http://business.twitter.com/twitter101
www.twuffer.com
www.bit.ly

Thank You
www.site-seeker.com
Kathy Hokunson
kathyhokunson@site-seeker.com
Follow me
@katiehoke
@siteseekerinc
@FuZionMarketing

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Social Media For Manufacturing

by Kathy Hokunson

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