Introduce who we are and overview of our experience
Okay so we have created our account, our campaigns, our ad groups and our ads – no how do we get to the top?? Again for google it is all about relevance. Google has applied relevance to its sponsored listings as well. Now adword campaigns have a quality score. Your quality score is based on how well the ad is written, how relevant and specific the landing page is and how many negative words have been employed. For example if you are a pump manufacturer and your pumps go in manufacturing facilities you want to be found for rotary displacement pumps or centrifugal pumps but you don’t want to be found for well pumps or fuel pumps to for you negative words would be fuel and well.
Social Media For Business June 11th, LSHD Advertising Kathy Hokunson Regional Sales Manager
Establish a standard corporate email signature for use by all employees and make sure it includes a link to the corporate linked in page
Levi SpiresBusiness ManagerSite-Seeker, Inc. 369 Seneca TurnpikeNew Hartford, NY 13413Phone: (315) 732-9281 ext. 20 Cell: (315) 558-9134Fax: (315)-735-3994www.site-seeker.com* Magnifying Your Internet Presence * Follow us on Twitter | LinkedIn | Facebook
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). From: Wikipedia
2 4 3 1 Automatic Promotional Informational Personal „Fresh bread just out of oven now“ „What has your attention?“(„What are you doing?“) „What are you missing?“ „What‘s the latest news (about that company)?“ Business Uses Business Uses Business Uses Business Uses