Social Media - Brief Overview

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A basic overview for newcomers on Twitter and Linkedin

A basic overview for newcomers on Twitter and Linkedin

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  • Introduce who we are and overview of our experience
  • Okay so we have created our account, our campaigns, our ad groups and our ads – no how do we get to the top?? Again for google it is all about relevance. Google has applied relevance to its sponsored listings as well. Now adword campaigns have a quality score. Your quality score is based on how well the ad is written, how relevant and specific the landing page is and how many negative words have been employed. For example if you are a pump manufacturer and your pumps go in manufacturing facilities you want to be found for rotary displacement pumps or centrifugal pumps but you don’t want to be found for well pumps or fuel pumps to for you negative words would be fuel and well.

Transcript

  • 1. Social Media
    For
    Business
    June 11th, LSHD Advertising
    Kathy Hokunson
    Regional Sales Manager
  • 2. © 2009 Site-Seeker, Inc.
    The premise of social media marketing and PR is engaging the consumer in conversation in a way that provides mutual benefit.
    From:
    Marketing Sherpa
    2009 Social Media and PR Benchmark Guide
  • 3. Social Media Sites
  • 4. Where to Start
    • Don’t get overwhelmed – you don’t need to do it all
    • 5. Focus on areas where your client and prospects engage
    • 6. Start simple & make it effective
    • 7. Once you are comfortable in one, try another
  • © 2009 Site-Seeker, Inc.
    Who uses Linkedin & Why?
    • Business professionals
    • 8. LinkedIn promotes:
    • 9. business intelligence, business development, and
    the creation of business relationships
  • 10. Your Personal Linkedin Profile
    • Create your account
    • 11. Build your personal online profile
    • 12. Summarize your professional expertise
    • 13. Outline your accomplishments
    • 14. Link to your corporate website
    • 15. Use the standardized corporate name, not “My Company”
    • 16. Establish connections
    • 17. Find people you know who are Linkedin
    • 18. Invite people you know who are not Linkedin
    • 19. Request Recommendations
    • 20. Giving gets
    • 21. Join relevant groups
    • 22. Engage in the conversations – be consistent
    • 23. Update your status regularly to promote events, etc.
    Kathy Hokunson Linkedin Profile
  • 24. Your Company’s Linkedin Profile
    • Create your account
    • 25. Build your corporate online profile
    • 26. Summarize your company’s expertise
    • 27. Employees will automatically be connected
    • 28. Make sure everyone is using same Branded name
    • 29. A word of caution – monitor your page regularly, currently Linkedin allows any employee to modify the page, we have emailed Linkedin regarding this issue and hope for a change in this dynamic soon
    Site-Seeker, Inc. Linkedin Corporate Profile
  • 30. Your Employee’s Linkedin Profiles
    • It is their own personal space so tread lightly
    • 31. Establish recommendations for your company’s description
    on their Linkedin profile
    • Ask them to link to your corporate web site and use the standardized corporate name, not “My Company”
    • 32. Ask them to link to your corporate Linkedin
  • Promoting Linkedin
    • Establish a standard corporate email signature for use by all employees and make sure it includes a link to the corporate linked in page
    Levi SpiresBusiness ManagerSite-Seeker, Inc. 369 Seneca TurnpikeNew Hartford, NY 13413Phone: (315) 732-9281 ext. 20
    Cell: (315) 558-9134Fax: (315)-735-3994www.site-seeker.com* Magnifying Your Internet Presence *
    Follow us on Twitter | LinkedIn | Facebook
  • 33.
    • Manage your public and professional profile like a resume
    • 34. Make self-introductions to potential clients, service providers, & colleagues
    • 35. Collaborate and share/network services
    • 36. Find and advertise business opportunities via potential business partners
    • 37. Job search and create sales leads
    • 38. Recruit the best talent for your company
  • Twitter is a free social networking and
    micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them
    (known as followers).
    From:
    Wikipedia
  • 39. Tweetdeck to Manage Your Twitter Community
  • 40. 2
    4
    3
    1
    Automatic
    Promotional
    Informational
    Personal
    „Fresh bread just out of oven now“
    „What has your attention?“(„What are you doing?“)
    „What are you missing?“
    „What‘s the latest news (about that company)?“
    Business Uses
    Business Uses
    Business Uses
    Business Uses
    • PR / Corporate communications
    • 41. Demonstrate expertise by sharing knowledge
    • 42. Data Push and Automated Interaction with Customers / Customer Systems
    • 43. Channel for new form of promotion
    • 44. Organise / Promote Events
    • 45. Monitoring & Customer Service
    • 46. Market research
    • 47. Emotional bondB2C, B2E, E2E
    Types of Twitter Communication
  • 48. We asked a question . . . .
    We got an answer . . .
  • 49. We wanted people to know . . .
    And it worked !
    TRAFFIC: 195 Clicks
  • 50. Twitter Resources & Tools
    www.tweetdeck.com
    http://twitter.grader.com/
    www.hastags.org
    www.wefollow.com
  • 51. Recommended Reading
    Online Reputation Management (ORM)
    http://outspokenmedia.com/guides/orm-guide/
    Enquiro Research
    Marketing to a B2B Technical Buyer
    http://pages.enquiroresearch.com/b2b-tech-2007.html?source=Marketing_To_A_B2B_Technical_Buyer_whitepaper
  • 52. Thank You
    www.site-seeker.com
    Kathy Hokunson
    kathyhokunson@site-seeker.com