Internet Marketing Sales Presentation - A brief overview

Internet Marketing For Business Establishing a Competitive Advantage

From Wikipedia, the free encyclopedia Search Engine Marketing or SEM is a form of internet marketing seeking to promote websites by seeking to improve their visibility in search engine results pages (SERP’s). According to the Search Engine Professional Marketing Organization (SEMPO) SEM methods include: search engine Optimization (SEO), paid placement, contextual advertising or paid inclusion. In 2006 North American advertisers spent 9.4 billion on SEM, a 62% increase of the prior year and a 750% increase over 2002. Search Engine Optimization or SEO is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results. Usually the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search including image search, local search and industry specific vertical search engines. What is Internet Marketing - SEO, SEM & PPC Search engine marketing From Wikipedia, the free encyclopedia Jump to: navigation , search Search engine marketing , or SEM , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization , SEM methods include: search engine optimization (or SEO), paid placement , contextual advertising , and paid inclusion . [1] Other sources, including the New York Times , define SEM as the practice of buying paid search listings. [2] [3]

What’s new? Social Media & Web 2.0 For grown ups and for businesses . . . From Wikipedia, the free encyclopedia Web 2.0 is a term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, secure information sharing, collaboration and functionality of the web. Web 2.0 concepts have led to the development and evolution of web-based communities and its hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies…

Buyer’s Perspective Based on 2007 B2B Survey by: “ We found a heavy reliance on online research in all aspects of the purchase cycle . We also found that as prospects become aware of potential offerings through offline channels, they naturally turn to online sources to find out more about them.” “… we were struck by how integral online research is and how it virtually mirrors the influence of traditional highly influential factors, such as word of mouth, trade shows and trade publications.” Of 1,082 Technical buyers who participated in the survey . . .

How products used to be purchased . . . I need a … Where do I get it? Shop Evaluate Negotiate Buy Months

… Today (in the Internet era) I need a … Where do I get it? Shop Evaluate Negotiate Buy Online Prospect contact

What does this mean to you?
Prospects don’t call as much
They are more informed when they do call
You must place your website in the path of prospects
Your website must be your best sales person

What buyers expect to find online
Information relevant to their need
- Do you have what I searched for?
Online Catalog or Product Pages
Searchable Technical Content – easy to navigate
Product Manuals or Spec Sheets
- Can you help me?
Technical Support
Contact Information – easy to find
- What do other people think about this product or service?
“ When asked what the top influences were on the purchase decision, respondents across all phases indicated that the website of the vendor . . . and search engines were the most important influencers.”

How Buyers use the internet . . .
Based on the survey performed by Enquiro:
Google holds a dominant position – 77.7% of respondents start in Google
74.4% choose an organic link
18.7% choose a sponsored link – 12.2% clicked on a top ad while 6.5% clicked on the right rail ads
Top 4 organic listings captured 52.6% of all click throughs with 27.1% going to the #1 position

Case Study: What can happen … in only 42 Business Days! What impact can effective web design and SEO have?

Measure Approximately 50% more traffic since new site was launched Site baseline: May-June 06 April 07 new site published New site data: May-June 07 Month Unique Visitors % Change Compared to Same Month Previous Year May-06 1,349 May-07 2,122 57.3% Jun-06 1,320 Jun-07 1,966 48.9%

Measure
# of Visitors that knew NAME – stayed the same
Client found for “name” searches before & after new site: May-June Search Terms “ Name" Non “Name” 2006 394 861 2007 396 1674 Additional Traffic (Visitors) 2 813 % Increase 0.5% 94.4%

Measure The number of visitors who didn’t know the company but searched by specific product and service defining keywords increased by 94% . . . New business opportunities! Client found for “non-name” searches before & after new site: May-June Search Terms “ Name" Non “Name” 2006 394 861 2007 396 1674 Additional Traffic (Visitors) 2 813 % Increase 0.5% 94.4%

Measure Visitors that searched by name are now finding more value and staying on site longer May-June Sticky Rate Visitors Staying On Site “ Name" Non “Name “ Name" Non “Name” 2006 43.40% 20.30% 170 175 2007 54.3% 28.7% 215 481 Additional Visitors Staying On Site 45 306 % Over Pervious Year 26.5% 174.9%

Measure The impact of the site’s ability to engage visitors is very important. The “stickiness” for those that don’t know this company but find them through specific product defining searches is what makes your site a sales vehicle NOT an online brochure. When you combine the site’s ability to engage users and increase traffic the results can be dramatic . May-June Sticky Rate Visitors Staying On Site “ Name" Non “Name “ Name" Non “Name” 2006 43.40% 20.30% 170 175 2007 54.3% 28.7% 215 481 Additional Visitors Staying On Site 45 306 % Over Pervious Year 26.5% 174.9%

Why Site-Seeker, Inc. ? Bluff forges a better way to market online By: Traci Gregory 12/12/08 10:13 AM NEW HARTFORD - Internet marketing is about more than adding a few keywords to a Web site to make it pop up in a Google search, according to Brian Bluff, president and CEO of Site-Seeker, Inc. . . . New Hartford, NY (December, 2008) The Fast Track 50 is a list compiled annually to recognize Central New York’s 50 fastest growing companies. This is Site-Seeker, Inc.’s second year in the top five of this list. For 2007 the company was bestowed the honor of second place, solidifying its role as a model for success in Central New York business. New Hartford, NY (November, 2008) Site-Seeker, Inc., provider of internet marketing and search engine marketing solutions, has been named one of Central New York’s Economic Champions for 2008, by the Syracuse Chamber of Commerce. FastTrack 50 of CNY

A few of our Clients . . .

"The increase in our website traffic is so large that we are having trouble keeping up with it; however, that's a problem we're grateful for! What do our clients say about us? Before we teamed up with Site-Seeker, our website traffic was virtually non-existent.”

"Site-Seeker has done a tremendous job working with us to improve our internet marketing efforts. Site-Seeker takes a refreshing analytical approach to internet marketing and it is really paying off. Since May of 2003, we have experienced a 10 fold increase in traffic to our website, the average length of visit has increased by 33% and users are viewing more product pages.

I found Site-Seeker to be a highly ethical and professional organization. Almost from day one, their efforts started paying off by generating numerous productive leads. Thanks to Site-Seeker's services, we recently closed our largest sale of the year to one of our largest clients of all time. This single sale will pay for Site-Seeker's services for quite some time!"

Just one more . . . Ron Cuccaro, CEO – Adjusters International

We look forward to working with you on your Internet marketing strategies. Thank you!

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Internet Marketing Sales Presentation - A brief overview

by Kathy Hokunson on Mar 19, 2009

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