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Sell 250:A Assignment 1 	Katharine Zanusso  ID:514301 ,[object Object],LululemonAthletica,[object Object]
Company History,[object Object],LululemonAthletica was founded in 1998 by Chip Wilson after he took one of the first commercial yoga classes offered in Vancouver BC.,[object Object],Naming the Brand: Through the use of a survey of 100 people, they chose lululemon from a list of twenty brand names and twenty brand logos. The logo is a stylized "A" which was designed for one of the different brand names. ,[object Object],Location: The first location was in the Kitsilano area in Vancouver, which opened in November 2000.,[object Object],Headquarters: 2285 Clark Drive in Vancouver BC, Canada V5N 3G9,[object Object],Concept: The store was meant to be a “community hub” where people could learn and discuss the physical aspects of healthy living from yoga and diet to running and cycling as well as the mental aspects of living a powerful life of possibilities. ,[object Object]
Company Overview,[object Object],Mission: Creating components for people to live a longer, healthier, more fun life.,[object Object],Vision: Elevating the world from mediocrity to greatness.,[object Object],Product: We create components designed by athletes for athletes.,[object Object],Goal: Our goal was to train our people so well that they could in fact positively influence their families, communities and the people walking into our stores.,[object Object],Employee Goal: To provide a fulfilling life of growth, family, salary and mortgage for our amazing staff.,[object Object],Target Market: All ages, primarily active men and women: “Individuals that work, play and share our vision of creating healthier, happier and more fun lives!”,[object Object]
Overview Continued,[object Object],Locations: Stores are located across Canada, the United States, Australia and Hong Kong.,[object Object],Manufacture: There are factories located in Canada, USA, Israel, China , Taiwan, Indonesia and India.,[object Object],Company Website: www.lululemon.com,[object Object]
Products,[object Object],Some of the products available to both men and women include the following:,[object Object],Tank Tops,[object Object],Tops including T-Shirts,[object Object],Jackets & Hoodies,[object Object],Pants & Crops,[object Object],Bras, Socks, Underwear, & Headwear,[object Object],Shorts, Skirts, Dresses,[object Object],Mitts, Scarves, Toques,[object Object],Mats, Water Bottles, Bags,[object Object]
Product Information,[object Object],A broad variety of athletic clothing is available for all active individuals. ,[object Object],State of the art materials for the benefits of the consumer. ,[object Object],Signature fabric, luon, is great for training as it keeps the moisture from your body and in the fabric, keeping you dry. ,[object Object],Many features to all the Lulu product lines. ,[object Object]
Product Sales Advantages,[object Object],Feature:Signature Luon Fabric,[object Object],Advantage: Keep you dry so you can run and train hard without having to stop for a swear break.,[object Object],Specific Benefit: This will keep the athletes in better shape, pushing them to excel at their sport. ,[object Object],Feature: Preshrunk Fabrics,[object Object],Advantage: Don’t have to worry about clothes shrinking, or stretching.,[object Object],Specific Benefit:  Clothes fit just as great after wash as when they are new, which keeps athlete well dressed, and focused on their sport not having to worry of bulky clothing. ,[object Object]
Product Sales Advantages Continued,[object Object],Feature:Continuous Draw cords,[object Object],Advantage: Cord won’t fall out in the washer.,[object Object],Specific Benefit: The draw cords are kept tucked inside the garment, keeping it out of the way of the consumer, letting the athlete play without worries of catching on things or other people. ,[object Object],Feature: Embolized Clothing,[object Object],Advantage: Promotes the team name awareness,[object Object],Specific Benefit:  Having the team name on the uniforms promotes the team gaining a bigger support system. The bigger the support system the more a team tries to win their game for the fans. ,[object Object]
Product Sales Advantages Continued,[object Object],Feature: Flat Seaming,[object Object],Advantage: Prevents chafing and irritation cause by bulky seams. ,[object Object],Specific Benefit: Having a seam that irritates your skin puts the athlete at a disadvantage as they are distracted from their task. The flat seaming enables the individual to focus completely on their activity.,[object Object],Feature: Hair Elastic Zippers,[object Object],Advantage:Zipper is a hair elastic, for those moments when you need one and don’t have one.,[object Object],Specific Benefit: Having an emergency hair elastic is great for those athletes with longer hair. This enables the athlete to take care of their problem, allowing them more time to prepare for their sport. ,[object Object]
Product Sales Advantages Continued,[object Object],Feature: iPod Pockets,[object Object],Advantage: Keeps the iPod secure, and cord kept tucked away.,[object Object],Specific Benefit: While training individually, or as a team the iPod pockets keep the ipod secure and the cord out of the way. This was there is nothing being caught on the cord, preventing the risk of injury. ,[object Object],Feature: Cuffins on Jackets,[object Object],Advantage: Built in mittens to keep hands warm.,[object Object],Specific Benefit: Having the cuffins available on team uniform jackets are great for outdoor sports. Athletes can keep their hands warm while warming up, enabling them to play to their fullest extent. ,[object Object]
Prospect Information,[object Object],SAIT Trojans Athletic Club,[object Object],Athletic Director: Ken Babey,[object Object],Location: 1301 16 Avenue NW, Calgary AB T2M 0L4,[object Object],Contact Number: 403-284-8033,[object Object],E-mail: ken.babey@sait.ca,[object Object]
Sales Call Objective,[object Object],To place an order for some of the Lululemon product line to the SAIT Trojans Athletic department to be used for all of SAIT’s team uniforms by November 15, 2010.,[object Object]
Works Cited,[object Object],Lululemonathletica 5K & 10K, www.active.com,  23 May 2010, 16 	October 2010, <http://missfortune.ca/wp-content/uploads/lululemon-logo.jpg >,[object Object],Lululemonathletica, yoga-inspired athletic apparel, 	www.lululemon.com, 2010, 21 September 2010, <http://www.lululemon.com/>,[object Object],Lululemonathletica, yoga-inspired athletic apparel culture, 	www.lululemon.com, 2010, 21 September 2010, http://www.lululemon.com/about/culture?sli=1,[object Object],Lululemonathletica, yoga-inspired athletic apparel  history, 	www.lululemon.com, 2010, 21 September 2010, <http://www.lululemon.com/about/history>,[object Object],SAIT Trojans Home, www.saittrojans.com, 2010, 16 October 2010, 	<http://www.saittrojans.com/contact_us/staff_bios/ken_babey.html>,[object Object]

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Katie's Sell 250 Assignment 1

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