Are you impressed with viral campaigns such as the #whitegold or #blueblack dress phenomenon, or the Old Spice advertisements? Are you curious how you can generate traffic to your startup, small business, or personal website? Going viral is no longer just for companies with giant marketing budgets. With a few easy content marketing and social media marketing tricks, anyone can go viral on a topic they love using ZEEF! In this presentation, I'll share how I used ZEEF to create a subject page on learning computer programming, and how I then used social media marketing on Twitter to drive engagement. Check out this easy to follow plan for how to go viral using marketing strategies from content marketing and social media marketing to drive traffic to your brand using a ZEEF subject page. This is the ultimate "how to go viral" plan that shows easy steps anyone can follow. You can also use the virality plan for any type of content marketing that you conduct. ZEEF is a content curation platform that crowdsources the best content on specific subjects. ZEEF pages allow you to add your favourite links on your subject page to share with the world. This slideshare will give you the marketing tips you need to share you ZEEF pages for the ultimate in reshares! If you have any marketing questions that relate specifically to content marketing, social media marketing, or influencer marketing, please feel free to reach out!

1. How to go viral
with ZEEF

2. And blow that white and gold dress
out of the water!

3. Katie Williams, M.Ed.
@FiberOpticNow
International Marketing Consultant
Startups, Edtech, Content & Creative
Online CV: http://goo.gl/NQ1SbJ

4. When you
think of
“going viral”

5. You may think of THE
DRESS, the recent viral
phenomenon by Buzzfeed...

6. Is this dress
#whiteandgold or
#blueandblack?
Will we ever
know?

7. Or you may think of famous
advertising campaigns,
such as those from Old
Spice.

8. He’s on a horse! No
one saw that coming!

9. But what about for
startups, small businesses,
and freelancers with limited
budgets?
Can we go viral, too?

10. Going viral takes proper
planning & strategy

11. In this presentation you will
learn how to:
● Use ZEEF to drive traffic to your brand, as
well as increase your personal branding in
a given subject.

12. ZEEF is a platform for creating subject-
specific link directories. These directories
are dynamic content that you can use to
drive traffic to your brand.

13. This is my ZEEF page

14. Links to awesome resources

15. My page generated over 4k hits
in only a few days!

16. By creating ZEEF pages that
support your target audience’s
interests, you can increase your
personal branding, as well as drive
traffic to specific websites.

17. Here’s how to
go viral using
ZEEF

19. 1. Research your target
audience

20. My target audience
consists of educators,
parents, and people who
want to learn or teach
computer programming.

21. Knowing your target
audience will help
you to share your
message to the right
people.

22. 2. Create the content

23. Content marketing is publishing
relevant content to acquire
customers

24. In this example, your
content is your subject
specific ZEEF page filled
with relevant links.

25. Creating a ZEEF page is easy

26. Create a subject page on a subject that is
relevant to your target audience and/or
branding

27. Construct your message
3. Construct your messages to
share your ZEEF page

28. In 2012 Wharton
Professor Jonah Berger
analyzed 7,000 New
York Times articles to
determine what type
of articles go viral.

29. “Eliciting emotion is
key and positive
words are better
than negative
words.”
Dr. Berger found
that:

30. “What makes emotional content so
susceptible to spreading is that
emotions themselves are
contagious.”
-Eric Jaffe, Fast Company

31. How can you evoke
an emotional
response in your
shareable
messages?

32. What kind of messages
should you create?

33. Let’s imagine we want to share
this page

34. ● Create
shareable
images
sized for
social media
platforms

35. Don’t forget to look up the size
specifications for each social media
platform

36. Blog posts that link to your content

37. Don’t forget that you can embed a
ZEEF widget directly to your blog!

38. Status updates on various
social media platforms

39. 4. Plan your content
sharing calendar

40. Plan when you will share your
messages on social media

41. 5. Share on multiple platforms

42. Remember, each
platform will have
different
demographics.

44. Know what social
channels work
best for you

45. And what channels
your target audience
is using!

46. Spotlight on Twitter

47. Let’s imagine we’re sharing
this ZEEF ‘Burgers’ page

48. Search for the top Twitterers

49. #
Track your
click throughs
Use relevant
hashtags
Reach out for advice to
influencers

50. Track your clicks

51. Data from tracking
clicks can only
better inform your
marketing decisions

52. See what days of the week
work best

53. Data helps you tailor your content

54. Track your
click throughs

55. Use trending hashtags

56. Find related hashtags

57. # Use relevant
hashtags

58. 6. Edit, engage, and reshare

59. Continue engaging
with influencers
online to build
relationships.

60. When people suggest links for
your ZEEF page, add the links &
then tweet the person!

61. The key is to keep building
relationships online with
influencers in your target
audience on various social
media platforms.

62. Tweet us your ZEEF page &
let us know how this virality
plan worked for you!

63. Katie Williams, M.Ed.
@FiberOpticNow

64. Bibliography
1. Konnikova, Maria. "The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You." The New Yorker. N.
p., 21 Jan. 2014. Web. 17 Feb. 2015.
2. Macmillan, Gordon. "How Videos Go Viral on Twitter - Three Stories | Twitter Blogs." How Videos Go Viral on Twitter -
Three Stories | Twitter Blogs. Twitter Advertising Blog, 12 Aug. 2013. Web. 18 Feb. 2015.
3. Jaffe, Eric. "These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found." Co.Design.
Fast Co Design, 03 Jan. 2014. Web. 18 Feb. 2015.
4. Sprung, Shlomo. "This Incredible Chart Predicts Which Articles Will Go Viral." Business Insider. Business Insider, Inc, 18
May 2012. Web. 19 Feb. 2015.