Why Real Estate Needs Social Media

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If you're not using social media in your real estate business, you could be losing potential customers without even knowing it.

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Why Real Estate Needs Social Media

  1. 1. “ ” REAL ESTATE IS ONE INDUSTRY THAT SEEMS TO BE DIPPING THEIR TOES INTO SOCIAL MEDIA, BUT HAS YET TO DIVE IN. NATHAN MENDENHALL, SOCIAL MEDIA TODAY
  2. 2. “ ” THERE’S A BIG SHIFT GOING ON IN THE REAL ESTATE MARKET: SOCIAL MEDIA AND WEBSITES HAVE MORE EMPHASIS AND IMPORTANCE THAN EVER BEFORE OUSMANE MARIKO, CONTACTUALLY BLOG
  3. 3. SO, WHY SHOULD THE REAL ESTATE INDUSTRY USE SOCIAL MEDIA?
  4. 4. #1 YOUR TARGET AUDIENCE IS ONLINE
  5. 5. 90% OF BUYERS LOOK FOR THEIR NEW HOUSE ONLINE Image courtesy: Wix.com
  6. 6. 70% OF BUYERS AND 75% OF SELLERS FOUND THEIR REAL ESTATE AGENT ON THE INTERNET Image courtesy: ViralHeat.com
  7. 7. 60% OF BUYERS GOOGLED THEIR FUTURE AGENT
  8. 8. 60% OF BUYERS GOOGLED THEIR FUTURE AGENT But remember, if your company is not in the top 10 results, your audience probably won’t find you.
  9. 9. #2 USING SOCIAL MEDIA INCREASES BUSINESS
  10. 10. #2 USING SOCIAL MEDIA INCREASES BUSINESS
  11. 11. 74% OF SELLERS USED SOCIAL MEDIA TO FIND THEIR AGENT Image courtesy: CrowCanyon.com
  12. 12. THE #1 SOURCE OF BUSINESSFOR REALTORS IS REFERRALS FROM PAST CLIENTS Image courtesy: TheJewishDenver.com
  13. 13. THE #1 SOURCE OF BUSINESSFOR REALTORS IS REFERRALS FROM PAST CLIENTS Image courtesy: TheJewishDenver.com 74% OF CLIENTS WILL GIVE YOU A REFERRAL IF YOU STAY IN TOUCH
  14. 14. 96% OF MILLENNIALS USE SOCIAL MEDIA SITES. Image courtesy: Edstic.com
  15. 15. 96% OF MILLENNIALS USE SOCIAL MEDIA SITES. Image courtesy: Edstic.com
  16. 16. 96% OF MILLENNIALS USE SOCIAL MEDIA SITES. REALTORS NEED TO REMEMBER THAT MILLENIALS WILL BE THEIR TARGET AUDIENCE IN A FEW YEARS Image courtesy: Edstic.com
  17. 17. #3 YOUR INDUSTRY IS VISUAL - TAKE ADVANTAGE OF IT!
  18. 18. 84% OF BUYERS FIND PHOTOS VERY HELPFUL WHEN LOOKING FOR A HOUSE MULTIMEDIA IS MORE IMPORTANT THAN EVER. Images courtesy: SanclementeRealEstate.com, NebraskaHomeFinder.com, SellMyHouse.com
  19. 19. 73% OF HOMEOWNERS SAID THEY’D BE MORE LIKELY TO LIST WITH A REALTOR OFFERING TO DO VIDEO
  20. 20. 73% OF HOMEOWNERS SAID THEY’D BE MORE LIKELY TO LIST WITH A REALTOR OFFERING TO DO VIDEO
  21. 21. WHICH PLATFORMS ARE BEST FOR THE REAL ESTATE INDUSTRY?
  22. 22. FACEBOOK • WITHOUT FACEBOOK, YOUR AUDIENCE MAY NOT KNOW YOU EXIST • THIS SHOULD BE A “FAN” OR “BUSINESS” PAGE, NOT A PERSONAL FACEBOOK PAGE • USE FACEBOOK TO ANSWER CUSTOMER QUESTIONS, COMMENTS, AND CONCERNS • USE FACEBOOK FOR MORE CREATIVE POSTS, NOT JUST LISTINGS
  23. 23. GOOGLE + • GOOGLE IS A GREAT WAY TO BOOST SEARCH RANKINGS AND MANAGE CUSTOMER REVIEWS • GOOGLE + PAGES ARE USUALLY THE FIRST SOCIAL MEDIA SITES TO SHOW UP IN ONLINE SEARCHES • GOOGLE HANGOUTS WITH CLIENTS • FAST-GROWING SOCIAL NETWORK
  24. 24. LINKEDIN • ALL BUSINESSES AND PROFESSIONALS SHOULD HAVE A LINKEDIN PAGE • GOOD WAY TO KEEP AN EYE ON COMPETITION, CONNECT WITH OTHERS IN YOUR INDUSTRY • GREAT WAY TO BUILD YOUR REPUTATION AND AUTHORITY
  25. 25. PINTEREST • VISUALLY INTERESTING PLATFORM • GREAT WAY TO GAIN CLIENTS AND EXPOSURE
  26. 26. YOUTUBE • PERFECT WAY TO SHOWCASE NEW HOMES ON THE MARKET • Q&A SESSIONS WITH REALTORS • FEATURES WITH NEW HOMEOWNERS • ANOTHER WONDERFUL VISUAL OPTION THAT BOOSTS INTEREST
  27. 27. LET US KNOW WHAT WE CAN DO FOR YOU. WWW.TCLOUDSOLUTIONS.COM
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