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Why Real Estate Needs Social Media

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If you're not using social media in your real estate business, you could be losing potential customers without even knowing it.

If you're not using social media in your real estate business, you could be losing potential customers without even knowing it.

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  • 1. “ ” REAL ESTATE IS ONE INDUSTRY THAT SEEMS TO BE DIPPING THEIR TOES INTO SOCIAL MEDIA, BUT HAS YET TO DIVE IN. NATHAN MENDENHALL, SOCIAL MEDIA TODAY
  • 2. “ ” THERE’S A BIG SHIFT GOING ON IN THE REAL ESTATE MARKET: SOCIAL MEDIA AND WEBSITES HAVE MORE EMPHASIS AND IMPORTANCE THAN EVER BEFORE OUSMANE MARIKO, CONTACTUALLY BLOG
  • 3. SO, WHY SHOULD THE REAL ESTATE INDUSTRY USE SOCIAL MEDIA?
  • 4. #1 YOUR TARGET AUDIENCE IS ONLINE
  • 5. 90% OF BUYERS LOOK FOR THEIR NEW HOUSE ONLINE Image courtesy: Wix.com
  • 6. 70% OF BUYERS AND 75% OF SELLERS FOUND THEIR REAL ESTATE AGENT ON THE INTERNET Image courtesy: ViralHeat.com
  • 7. 60% OF BUYERS GOOGLED THEIR FUTURE AGENT
  • 8. 60% OF BUYERS GOOGLED THEIR FUTURE AGENT But remember, if your company is not in the top 10 results, your audience probably won’t find you.
  • 9. #2 USING SOCIAL MEDIA INCREASES BUSINESS
  • 10. #2 USING SOCIAL MEDIA INCREASES BUSINESS
  • 11. 74% OF SELLERS USED SOCIAL MEDIA TO FIND THEIR AGENT Image courtesy: CrowCanyon.com
  • 12. THE #1 SOURCE OF BUSINESSFOR REALTORS IS REFERRALS FROM PAST CLIENTS Image courtesy: TheJewishDenver.com
  • 13. THE #1 SOURCE OF BUSINESSFOR REALTORS IS REFERRALS FROM PAST CLIENTS Image courtesy: TheJewishDenver.com 74% OF CLIENTS WILL GIVE YOU A REFERRAL IF YOU STAY IN TOUCH
  • 14. 96% OF MILLENNIALS USE SOCIAL MEDIA SITES. Image courtesy: Edstic.com
  • 15. 96% OF MILLENNIALS USE SOCIAL MEDIA SITES. Image courtesy: Edstic.com
  • 16. 96% OF MILLENNIALS USE SOCIAL MEDIA SITES. REALTORS NEED TO REMEMBER THAT MILLENIALS WILL BE THEIR TARGET AUDIENCE IN A FEW YEARS Image courtesy: Edstic.com
  • 17. #3 YOUR INDUSTRY IS VISUAL - TAKE ADVANTAGE OF IT!
  • 18. 84% OF BUYERS FIND PHOTOS VERY HELPFUL WHEN LOOKING FOR A HOUSE MULTIMEDIA IS MORE IMPORTANT THAN EVER. Images courtesy: SanclementeRealEstate.com, NebraskaHomeFinder.com, SellMyHouse.com
  • 19. 73% OF HOMEOWNERS SAID THEY’D BE MORE LIKELY TO LIST WITH A REALTOR OFFERING TO DO VIDEO
  • 20. 73% OF HOMEOWNERS SAID THEY’D BE MORE LIKELY TO LIST WITH A REALTOR OFFERING TO DO VIDEO
  • 21. WHICH PLATFORMS ARE BEST FOR THE REAL ESTATE INDUSTRY?
  • 22. FACEBOOK • WITHOUT FACEBOOK, YOUR AUDIENCE MAY NOT KNOW YOU EXIST • THIS SHOULD BE A “FAN” OR “BUSINESS” PAGE, NOT A PERSONAL FACEBOOK PAGE • USE FACEBOOK TO ANSWER CUSTOMER QUESTIONS, COMMENTS, AND CONCERNS • USE FACEBOOK FOR MORE CREATIVE POSTS, NOT JUST LISTINGS
  • 23. GOOGLE + • GOOGLE IS A GREAT WAY TO BOOST SEARCH RANKINGS AND MANAGE CUSTOMER REVIEWS • GOOGLE + PAGES ARE USUALLY THE FIRST SOCIAL MEDIA SITES TO SHOW UP IN ONLINE SEARCHES • GOOGLE HANGOUTS WITH CLIENTS • FAST-GROWING SOCIAL NETWORK
  • 24. LINKEDIN • ALL BUSINESSES AND PROFESSIONALS SHOULD HAVE A LINKEDIN PAGE • GOOD WAY TO KEEP AN EYE ON COMPETITION, CONNECT WITH OTHERS IN YOUR INDUSTRY • GREAT WAY TO BUILD YOUR REPUTATION AND AUTHORITY
  • 25. PINTEREST • VISUALLY INTERESTING PLATFORM • GREAT WAY TO GAIN CLIENTS AND EXPOSURE
  • 26. YOUTUBE • PERFECT WAY TO SHOWCASE NEW HOMES ON THE MARKET • Q&A SESSIONS WITH REALTORS • FEATURES WITH NEW HOMEOWNERS • ANOTHER WONDERFUL VISUAL OPTION THAT BOOSTS INTEREST
  • 27. LET US KNOW WHAT WE CAN DO FOR YOU. WWW.TCLOUDSOLUTIONS.COM