DETAILED RESEARCH
KATIE MOULD
500 DAYS OF SUMMER
• I thought that it would be a good idea to look at this film
because it has a similar storyline to wha...
We can see that the main character is
obviously not happy with his life from the
facial expression and the way that he is
...
This is a happy scene in the
trailer, however I am going to use this
type of scene and change it into my
own idea making i...
FOX SEARCHLIGHT
• Fox SearchLight generally creates films that are dramas rather than
institutions such as ‘Hammer’ create...
KEY SELLING POINTS
• There are various selling points in the trailer that
would make the audience want to watch the film.
...
KEY SELLING POINTS
• The storyline of the film and any film for that matter is
always a key selling point when it comes to...
HOW DOES EACH TRAILER ESTABLISH GENRE,
MOOD AND EXPECTATION OF THE FILM?
• The trailer for 500 Days of Summer establishes ...
SUCCESSFULNESS
• I think that this trailer is highly successful because of
the relationship that we get from the trailer. ...
SUCCESSFUL

UN-SUCCESSFUL

The voiceover throughout the
trailer works well.

Some of the shot types aren’t as
effective as...
WHO APPEARS TO BE THE TARGET
AUDIENCE FOR THE FILM?
• From watching the trailer I think that it would be fair
to say that ...
HOW DOES THE TRAILER SPECIFICALLY
TARGET THE AUDIENCE?
• The audience is particularly targeted in this trailer
through the...
THE GREAT GATSBY
• I wanted to look at this film and trailer because I
love the storyline and also how Baz Luhrmann
presen...
I thought that this shot was really intriguing
and you can see the background
characters through the main characters. I
mi...
This shot of Gatsby going to punch one of
the other characters is really effective
because we can see from the others body...
WARNER BROS. PICTURES
• Much like Fox Searchlight, Warner Bros. also produces mainly family
orientated drama films that wo...
KEY SELLING POINTS
• The key selling points of the trailer would firstly be that The Great
Gatsby is a worldwide phenomeno...
HOW DOES EACH TRAILER ESTABLISH GENRE,
MOOD AND EXPECTATION OF THE FILM?
• The Great Gatsby establishes genre through the
...
WHAT IS THE SUPPOSED TARGET
AUDIENCE?
• After watching the trailer, I would say it was
representing a target audience of a...
HOW DOES THE TRAILER SPECIFICALLY
TARGET THEIR AUDIENCE?
• The trailer especially targets the audience through
aspects suc...
THE BLINDSIDE
• I thought that it would be a good idea to look at this
movie because I think that the idea of an ‘unlikely...
WARNER BROS. PICTURES
• The Warner Bros’ stereotypical ideas have been put
across in this film and I think that The Blind ...
KEY SELLING POINTS
• The main selling point of this movie, would be the fact
that it is based on a true movie. This is a g...
GENRE, MOOD AND EXPECTATION
• The trailer creates a good idea of genre through the use
of characters, storylines and locat...
SUCCESSFULNESS
• The movie has presented the ideas behind the true
story very well and everything together has made
for a ...
TARGET AUDIENCE?
• I think that the main target audience for this film
would be a family type audience as they tackle
fami...
HOW ARE THEY SPECIFICALLY
TARGETED?
• The audience is specifically targeted through the
storyline. Due to the fact that it...
IS THERE AN IDENTIFIABLE FORMAT
ACROSS THE TRAILERS?
• The identifiable format across all of the trailers are
due to the p...
WHY ARE TRAILERS CONSTRUCTED IN
THIS WAY?
• Trailer’s are constructed in this way so that the
audience will understand the...
SIMILARITY IN GENRE THROUGH TECHNICAL,
SYMBOLIC, WRITTEN AND AUDIO CODES
• All of the trailers are very similar due to the...
TO INCLUDE IN THE TRAILER
• The credits in the trailer are important to explain to the
audience because it indicates a lot...
TO INCLUDE IN THE TRAILER
• The release dates tend to come at the end of these
films so that all of the information surrou...
TO INCLUDE IN THE TRAILER
• Everything else such as the
performance, camerawork, editing, sound and
mise-en-scene are all ...
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Detailed Research

  1. 1. DETAILED RESEARCH KATIE MOULD
  2. 2. 500 DAYS OF SUMMER • I thought that it would be a good idea to look at this film because it has a similar storyline to what I am going to create. • The film itself focuses around the life of one individual who thinks that their life depends on another person. This is the same type of concept that I am going for in my own trailer which is why I thought that it would be a good idea to look at it in more detail. • In regards to my own trailer I am obviously going to change the general story behind it to my own idea but keeping the same approach to making it. I like the way it jumps between time periods so that we aren’t continuously watching the same period of time as well.
  3. 3. We can see that the main character is obviously not happy with his life from the facial expression and the way that he is sitting which is what I am going to try and replicate when I am creating my own trailer to get the same type of emotion across. This is a scene where we see the two main characters socialising, which is something that I am going to include in my own trailer so that we can get a good idea of both character’s personalities, much like in this trailer for 500 Days of Summer. This is another screenshot of the two main characters socialising, however this time, there are other people included in the shot. I am going to use this same idea, but instead of them socialising with the other person or people, they are going to be ignored to show how neither of them are wanted.
  4. 4. This is a happy scene in the trailer, however I am going to use this type of scene and change it into my own idea making it a very dramatic sad scene to show the audience the type of emotion that the character is feeling. I think that this is a good idea to get the overall mood of the trailer across to the audience. This particular scene in the trailer, is something that I really like the look of. The sun beaming through really caught my eye and I think that I would like to do something like this for when my two main characters meet. The effect looks really pretty and will replicate the mood in the shot.
  5. 5. FOX SEARCHLIGHT • Fox SearchLight generally creates films that are dramas rather than institutions such as ‘Hammer’ create stereotypical horror films. • This institution is generally very centered around a dramatic storyline. Films under Fox SearchLight 127 Hours 500 Days of Summer Never Let Me Go Slumdog Millionaire The Art of Getting By • It is clear that the popular films that are created by Fox SearchLight are very dramatic and have very relatable storylines. • I think this institution would be best to use for my film trailer because of the fact that they tend to focus around drama films.
  6. 6. KEY SELLING POINTS • There are various selling points in the trailer that would make the audience want to watch the film. • The characters in the film played by well known actors Joseph Gordon – Levitt and Zooey Descahanel makes for a strong selling point because they will most like have a very strong fanbase that will want to watch the film purely because they are in it. • The location that the film is set, would also be a good way to sell the film and the location in 500 Days of Summer would be somewhat desirable to a lot of people.
  7. 7. KEY SELLING POINTS • The storyline of the film and any film for that matter is always a key selling point when it comes to films and their trailers because at the end of the day, it is going to be the main reason that someone will choose to watch the film. As long as the storyline is put across in a good way in the trailer, much like it is in 500 Days of Summer, then you are going to be a lot more likely to draw in the audience to watch the entire film rather than to just watch the trailer and be satisfied with the information that they are finding out. trailers tend to leave a few cliff hangers so that the audience will have to watch the film in order to find out the answers to their questions.
  8. 8. HOW DOES EACH TRAILER ESTABLISH GENRE, MOOD AND EXPECTATION OF THE FILM? • The trailer for 500 Days of Summer establishes the genre through the storyline that we are shown. The typical dramatic romance that we get a sense of, gives the audience a very direct indication of what the genre of the film itself is. • It also gives a good idea of the mood of the film through the use of the voiceover near the beginning saying ‘This is not a love story’. It gives us the impression that it will be based on a relationship but not the typical, boy / girl ending in marriage and totally in love type of storyline which I think is actually really effective. • I think that everything working together in this way makes the overall expectation of the film quite high, especially for the type of relationship we are expecting to see after watching the trailer and getting a good feel for each of the characters.
  9. 9. SUCCESSFULNESS • I think that this trailer is highly successful because of the relationship that we get from the trailer. It is also successful because it establishes to the audience the storyline that we are expecting. After watching the film we are assured of the relationship which proves that the trailer was a good way of presenting the relationship. • In regards to establishing the genre to the audience, the trailer does a good job at signifying that is a drama about a romance. This is important so that the audience will get a good idea of whether or not they are going to enjoy the film or not.
  10. 10. SUCCESSFUL UN-SUCCESSFUL The voiceover throughout the trailer works well. Some of the shot types aren’t as effective as others. The actors are good at establishing the genre. Particular characters could have been used more/less. The music over the top of the entire trailer is in-keeping with the storyline. Aspects of mise-en-scene aren’t inkeeping with the background of the film. The locations create a good sense of verisimilitude and representation.
  11. 11. WHO APPEARS TO BE THE TARGET AUDIENCE FOR THE FILM? • From watching the trailer I think that it would be fair to say that the target audience of the film would be 16 – 21 year old females due to the storyline behind the film. The ‘lovey dovey’ relationship that we are presented with would suggest that a younger audience would be more appropriate. • It can also be argued that the target audience for the film is a little older due to the failure of the relationship that we see throughout the film. It would be understandable in this sense that the film would be targeted at a higher audience as it has more mature ideas behind that would maybe appeal more to a female audience of around 18 – 30 y/o.
  12. 12. HOW DOES THE TRAILER SPECIFICALLY TARGET THE AUDIENCE? • The audience is particularly targeted in this trailer through the representation of the characters and the relationships that we are shown. The storyline would also most likely be a reason as to how the trailer would target audiences. • Characters in this film are easy to relate to, which would be a selling point and a reason to watch the actual film which is why getting their personalities and demeanors across in the correct way is vital in the trailer. The relationships work in the same way because the target audience would much rather watch a film that they know is going to have relationships involved that they are familiar with. The storyline is also very important because it is essentially the reason that a person will decide whether or not they are actually going to see the movie and the trailer has a lot of impact in helping the audience make their decision.
  13. 13. THE GREAT GATSBY • I wanted to look at this film and trailer because I love the storyline and also how Baz Luhrmann presents the entire film. • The storyline is also somewhat similar to what I am planning on creating as it centres around the main character searching for someone to change his life which is essentially the same type of idea that I am going for in regards to the two characters finding each other. • It won’t be as extravagant as the way the two meet in The Great Gatsby but I would like to try and make it as dramatic as their meeting.
  14. 14. I thought that this shot was really intriguing and you can see the background characters through the main characters. I might attempt to do this type of shot in order to show how no-one wants to talk to them so I might try and show people talking in the background away from them. This shot of one of the characters moving close in to the woman works really well and adds a lot of tension. We can clearly see from her facial expression that she is upset which I think adds to the mood of this shot. It would be interesting to try and create this type of shot when creating my own trailer. This establishing shot is really interesting because it shows the luxury lifestyle in which the majority of the characters in the Great Gatsby live. I might try and do something similar with my own trailer to show at large the type of area that my characters will be in.
  15. 15. This shot of Gatsby going to punch one of the other characters is really effective because we can see from the others body language that they were unprepared. I am going to create a similar shot when creating my own trailer, to show the frustration in one of the characters. I like the way that Baz Luhrmann has presented Gatsby to the audience as it shows his personality really well. This is important, so that the audience knows exactly what the character is like. I am going to do something similar, by showing that my character is sad and lonely. The music in the background of this trailer is something that I took note of straight away. The slow but gradually building music adds a lot of suspense to the overall feel of the trailer which works perfectly with the storyline. Even when the characters are speaking, the music does not completely disappear which is something that I would like to keep consistent throughout my trailer when I am creating my trailer.
  16. 16. WARNER BROS. PICTURES • Much like Fox Searchlight, Warner Bros. also produces mainly family orientated drama films that would appeal to a wide audience with the majority of the audience being that which I am targeting my own trailer. Other Films Under Warner Bros. We’re The Millers Harry Potter Films Horrible Bosses Extremely Loud and Incredibly Close Sweeney Todd • I think that this institution would be good to use because they clearly produce films that are popular and dramatic. Even though they are not all relatable storylines they are all very dramatic and have interesting storylines that draw the target audiences in.
  17. 17. KEY SELLING POINTS • The key selling points of the trailer would firstly be that The Great Gatsby is a worldwide phenomenon of a book written by Scott Fitzgerald. This is a key selling point due to the fact that it would already have a great deal of hype behind it meaning that it would be a much more popular trailer and film. • Another key selling point would be the actors in the film. With Leonardo DiCaprio and Carey Mulligan as main characters with stars such as Joel Edgerton and Isla Fisher featuring throughout. As these are seen as ‘Hollywood stars’, they are going to have a lot of people wanting to see them in their next movie which would make them want to go and see the film after watching the trailer. • The extravagance of the film such as the location (Gatsby’s house) and the clothes that all of the characters are wearing give of the rich lifestyle that some would be attracted to in a film.
  18. 18. HOW DOES EACH TRAILER ESTABLISH GENRE, MOOD AND EXPECTATION OF THE FILM? • The Great Gatsby establishes genre through the extravagance of the storyline and the relationship that is featured throughout the trailer that highlights the key aspects of the film. Through the trailer presenting location, actors and basic relationships using micro elements such as mise-en-scene and camerawork, establishes in an interesting and different way the genre in the film. • The mood is also established in the trailer through the use of body language and facial expression. The overall mood of the trailer establishes the mood of the film through the different micro elements that are featured throughout. • The expectation of the film is great built up throughout the trailer due to The Great Gatsby being a highly anticipated movie. This is due to The Great Gatsby being a very popular novel by F. Scott Fitzgerald.
  19. 19. WHAT IS THE SUPPOSED TARGET AUDIENCE? • After watching the trailer, I would say it was representing a target audience of a mature background. I would say an audience of around 21 – 30 year old females is probably the most likely targeted due to the film promoting strong ideas and in regards to being targeted at females in particular, I would say that this is due to the relationship that we are presented with. • The trailer and film is also targeting the people that like romance. The story, despite being a clear indication of drama, also has a very strong element of romance throughout.
  20. 20. HOW DOES THE TRAILER SPECIFICALLY TARGET THEIR AUDIENCE? • The trailer especially targets the audience through aspects such as the actors, relationships and storylines. The main characters that we are shown throughout the film are all played by desirable characters in regards to the target audience. This is important because it means that there is a lot more chance that they will want to go and see the actual film. • They also target the audience specifically through the use of storylines. The ideas that are presented in the film are ideas that would most likely appeal to the target audience which is why the specific ideas are used throughout the film/trailer.
  21. 21. THE BLINDSIDE • I thought that it would be a good idea to look at this movie because I think that the idea of an ‘unlikely relationship’ is very similar to what I am looking to create when it comes to making my own trailer. The idea of a rich woman finding a friend in a young and homeless boy is similar to the type of thing that I want to create as it is seen as highly unlikely. • When it comes to creating my own trailer I want to use the same types of ideas, like the woman taking in the boy and comforting him and giving him a sense of belonging. This is the same time of idea that I want to use as my plot involves a young boy finding an unlikely friend in an old woman. • The idea behind my trailer should hopefully follow similar ideologies as the blindside, with similar techniques to create drama and to keep the audience enticed.
  22. 22. WARNER BROS. PICTURES • The Warner Bros’ stereotypical ideas have been put across in this film and I think that The Blind Side has been represented very well. I also think that Warner Bros. does a good job at portraying to real like story. • Another reason is that Warner Bros. generally presents itself as a family friendly type of production company which is important for the idea behind The Blind Side. The storyline needs to be presented in a way that is going to be relatable and something that people are going to want to watch and I think that Warner Bros. does it perfectly for the movie that we are shown.
  23. 23. KEY SELLING POINTS • The main selling point of this movie, would be the fact that it is based on a true movie. This is a good selling point as an audience would be much more likely to watch a movie if it was based on something true as it adds another element to the viewing purposes and it makes it even more relatable. • Another key selling point would be the locations that are used throughout the movie. The middle class surburban areas and the ghetto type environments would be easy to relate to for a lot of people living in America because the majority of them would probably live in one of the scenarios. This would mean that the audience is going to be a lot more likely to watch the film if they feel like they are a part of it.
  24. 24. GENRE, MOOD AND EXPECTATION • The trailer creates a good idea of genre through the use of characters, storylines and locations. All of them indicate a drama film is about to be shown and we are going to be well prepared for what we are about to watch. This is important to tell the audience in a way that they are not being straight away confronted so that thy will know the storyline. • The mood is also presented through the use of locations in particular because it sets the entire scene for the movie. • The expectation of the movie is quite high after watching the trailer as the audience will have a lot of expectation regarding the fact that it is based on a real story.
  25. 25. SUCCESSFULNESS • The movie has presented the ideas behind the true story very well and everything together has made for a really good movie. Other successful aspects would be the way that the movie is actually presented. All of the aspects of mise-en-scene are put together perfectly to fit the ideologies behind the film. • Some aspects however, may be quit unsuccessful due to the fact that there are some ideas that we are shown that may be slightly more impactful that they need to be.
  26. 26. TARGET AUDIENCE? • I think that the main target audience for this film would be a family type audience as they tackle family issues. • I think that you could also say that it is more aimed at females, probably from age 21 to around 35 due to the fact that it is still quite a sad and emotional film, but still tackling ideas that are surrounded with the family ideology. • I don’t think that males would tend to want to watch this film unless they were forced to as it presents ideas that they may not be comfortable with and they may not feel totally relatable to the storyline that they are presented with.
  27. 27. HOW ARE THEY SPECIFICALLY TARGETED? • The audience is specifically targeted through the storyline. Due to the fact that it is based on a true story, people tend to feel like they can approach the general idea behind it a lot easier. • They are also specifically targeted through aspects of mise-en-scene such as the hair and make-up. It the audience can see something similar to their own lifestyle then they are going to enjoy the film a lot more when you are considering drama films and I think that the hair especially that is used, represents people in everyday life which is important to relate to the target audience.
  28. 28. IS THERE AN IDENTIFIABLE FORMAT ACROSS THE TRAILERS? • The identifiable format across all of the trailers are due to the production companies that are being used. They are all family friendly and tend to produce more and more films that are all very similar. • Another identifiable format would be the way that the trailers are presented and the way that narrative theory presents them. They all follow the same type of structure which I think is highly important as it represents the type of genre that the audience is going to be presented with.
  29. 29. WHY ARE TRAILERS CONSTRUCTED IN THIS WAY? • Trailer’s are constructed in this way so that the audience will understand the movie that they are going to watch. I think that because they are constructed in this way there is more chance that the audience is going to want to watch the movie. This is due to the fact that the disequilibrium that we are shown in the trailer is not fully represented and leaves the audience on a cliffhanger which is designed to make you go and watch the film. The majority of the construction of trailers is designed to make you want to go and watch the film, whether you realise it is happening or not.
  30. 30. SIMILARITY IN GENRE THROUGH TECHNICAL, SYMBOLIC, WRITTEN AND AUDIO CODES • All of the trailers are very similar due to their technical codes due to the fact that they all follow the same ideologies as the drama genre. • The symbolic codes seem to be something that does alter throughout various drama films to add to the overall effect of the trailer and how it affects the audience. Hidden signs and symbols in the trailers are somewhat non-existent throughout some of the trailer due to the fact that there is no need for them. • Written and audio codes are also similar as a lot of the audio codes are very similar. The dialogue in particular is very similar because it is all from the actual movie. The narration is also very similar, either getting a character or an outside voice to narrate what is happening.
  31. 31. TO INCLUDE IN THE TRAILER • The credits in the trailer are important to explain to the audience because it indicates a lot of the information that people want to know. The actors, production companies and everything else is in the trailer and putting them at the end of the trailer after you have presented the audience with all of the information is the way to go with this type of drama genre of trailers. • The narrative is also in the trailer through the storyline and the way that it is presented. The change in relationships that we are usually presented with are important to the overall feel of the trailer as it depends on whether or not the audience is going to actually watch the film.
  32. 32. TO INCLUDE IN THE TRAILER • The release dates tend to come at the end of these films so that all of the information surrounding the storyline is consumed before they want to know the dates. This will give the audience a chance to decide whether or not they want to actually go and see the film. I think that it is a good idea to place the release dates before the credits at the end of a trailer as it gives them a chance to see the date.
  33. 33. TO INCLUDE IN THE TRAILER • Everything else such as the performance, camerawork, editing, sound and mise-en-scene are all apparent throughout the entire trailer and it is a good idea to present them in a way that is going to be fitting with the storyline and in a way that the audience is going to feel like they can relate to. • All aspects of the trailer construction process need to be considered in regards to the audience as they are the most important people when it comes to selling your film and overall idea.

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