G321 Foundation Portfolio InMedia Evaluation By Katie Lorraine-Francis
In What Way Does Your Media Product Use,Develop or Challenge Forms andConventions of Real Media Products? The way I used forms and conventions consisted of emulating a house style similar to that of Q (as it is a serious music magazine with a quirky edge to it) but I chose to emulate the genre of NME (as this would appeal more to my target audience) . I chose to do this as the product would be a new addition to the shelves for consumers. I developed the house style of Q by introducing another colour to the mix which adds a level of sophistication to my magazine. I challenged magazine conventions by combining more than one genre type. I did this so that more than one category of my target audience is addressed.
(See Blog forFront Cover and Analysis More Detailed Post) I tried to achieve a pin up girl style magazine as this would appeal to the older people within my target audience. I chose to use a modern twist on it as it would mirror the current era.
(See Blog forContents and Analysis More Detailed Post) Here is where I really tried to develop my house style. As the cover, contents and double page spread all feature a similar colour scheme and style. I did this as this makes magazines professional. I used an image from the same photo-shoot to create parallelisms in my magazine.
Double Page Spread and Analysis (See Blog for More Detailed Post)
How Does Your Media RepresentSocial Groups? I think my magazine shows that young people are fresh and vibrant. In my media pack, I wrote a viewer profile which says “Charlie is 19. He studies History at University and his passions include writing and music. He taught himself how to play guitar and whips it out at every opportunity. His music tastes influence his lifestyle choices and hes always up to date with the latest chart topping bands as well as discovering new ones .He’s up to date with his work so he always has time to party through the night. On the side, he DJ’s at a local nightclub and his favourite past time is going to gigs. He knows how to have a good time. He’s not a likes to call his style edgy and unique and vintage and that’s what SWITCH is all about." I believe I captured this by using a young artist, using artists that are always in the charts and choosing certain language to allow my target audience not only to read easily but to develop their knowledge.
What kind of Media Institution woulddistribute your product and why? At the moment, the music industry is on a downward spiral thanks to illegal downloading and streaming. People can get music for free now and this means artists aren’t making any money. To compensate for this I would sell my magazine as subscription only with bonus content that only buyers can see. I would sell the first magazine at £5 and then the rest at a £1. Not only does this make money but it’s a cheap and easy way. It is also relatively unique and my target audience is unique so it would suit them. As they are mainly going to be students. They would appreciate the low cost for such high quality. I would use my magazine as competition to Q and NME as it is so similar but the individual differences are what would make it appeal. I would also allow the magazine to be bought in an online form where my target can read online whilst on social networking sites or on legal streaming websites. I would set up my own website with legal yet free streaming (similar to YOUTUBE) as this would create an online world for my audience only.
Who is your target audience? My target audience is 15-24 year olds. I chose this age group as at this age they are beginning to become independent and now know what they like. I’d play on this by making the magazine changeable with regular focus groups so the magazine stays fresh. My typical reader loves to stay up to date and loves to surprise people. They aren’t the kind of person who wants to be on top and show off but the kind that likes to know things that may come in handy. They may want to go to festivals and gigs and aren’t afraid to step out or stand out but still feel comfy following the crowd.
Attracting my Audience I used simple language so they focused more on getting the story than working out what words meant. I used a basic colour scheme so that it looked amazing and eye catching. I used an artist that is similar to the age group I am aiming at. I used up to date artists so that my audience could amaze their friends with their up to date knowledge. It is similar to Q but with a younger target audience. My main star happens to be wearing high street clothing which shows she isn’t that far away from the target audience. The colour red is key in my magazine as it symbolises dangers and stands out. It also has connotations of sex and this shows sex appeal.
What have you learnt aboutTechnologies from your production? I learnt how to structure photos so that they would look good on a cover, contents page or on a double page spread. I also learnt how to use a SLR camera to achieve high quality images that would reflect the quality of the magazine. I chose to use a SLR as this is a newer technology than your average digital camera. I wanted to achieve as professional as I could.I used Photoshop to create all of my magazine as I found it easy to useonce I had learnt the basics. I often had difficulties creating the image Iwanted to but after researching it, I found that using a certain tool wouldproduce a certain effect. I personally liked the fact that you can alter theimage. Even if you have an amazing camera there will still be faults andthis is the purpose of Photoshop. Using layers to create a Cover,Contents and Double Page Spread was simpler and easier than Ioriginally thought. I found that Photoshop helped a lot with my productionas it can now be applied to any piece of Media work in the future.
Looking back at your preliminary task, whatdo you feel you have learnt in progressionfrom it to the full product? The preliminary task helped me to develop essential skills that I needed in order to produce a top quality piece of work. I used my preliminary task as a marker for what can be achieved basically. Photoshop has helped with this as using new tools became second nature to me after creating my preliminary task as well as more of a productive outlook as I know the full product is much. This provided me with confidence and allowed me to create something to be proud of. This magazine cover is plain and dull and doesn’t really look professional. The lack of different colours and the dull layout wouldn’t appeal to anyone. This cover shows the progress I have made as it showcases the skills I have learnt. I definitely prefer this cover to the other as this one is better.