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Published

Long Tall Sally Brand Audit into Online media guides.

Long Tall Sally Brand Audit into Online media guides.

Published in Design , Technology
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Transcript

  • 1. Brand Audit – Online Videos
  • 2. Topshophttp://insideout.topshop.com/blog/topshop-video/ Inside-Out. Topshop Video • Post videos once a month • Content: Music Videos, Runway footage (such as LFW), Make up Tutorial, Exclusive Kate Moss feature etc. • Style: Minimalist, Topshop fonts, Youtube embedded videos with options to Comment, Tweet, Email the link or LIKE on Facebook
  • 3. River Island River Island TVhttp://www.styleinsider.riverisland.com/river_island_TV • Various videos on the site ,which are updated every couple of months including • Catwalk footage from Fashion Week • Celebrities performing • Event Coverage – An archive of past fashion shows, press days, casting calls etc. • This, That & the Other - A number of archive videos including a celebrity store visit, a press presentation and a Look Book created using River Island Buyers, designers etc. • What’s ‘in’ this season using products from a River Island showroom. How to wear and style it, while also showcasing their product. A video for Women’s wear and a video for Men’s wear. • River Island seasonal Look Books. Content: Footage of the Look Books being shot. A video for Women’s wear and a video for Men’s wear.
  • 4. Levi’shttp://explore.levi.com/news/ Explore • “Get the Look” video – How to wear and style a new season look. Designer shows this with a model and gives tips. • “How to wear” video – How to wear and style a specific LEVI’s Men’s product. Designer shows this with a model and gives tips. • Clever advertising tool: Link to collection to buy online ‘Shop these SPRING LOOKS now’ with ‘SPRING LOOKS’ hyperlinked to the online store. • Both video’s have a professional feel, using a custom LEVI’s DESIGNERS STUDIO introduction. • Options to share on: Facebook, Twitter and Blogger.
  • 5. H&Mhttp://www.youtube.com/user/hennesandmauritz H&M Life, H&M on TV and Featured. • H&M Life - general seasonal trend videos etc. •H&M on TV - commercials and TV Spots • Featured - purely for campaigns like Fashion against AIDS, fronted by popular celebs such as Selma Blair • H&M custom introduction on videos • Very active - at least one video per week • Options to share on Facebook • Promo videos for collections - Conscious Collection showcased by supermodel Natasha Poly • Video Surveys – public opinion such as ‘What To Wear On A Date’. •Jade Frampton (market Editor @ Elle US) showcases new season showroom product while discussing trends for the season. Tries on accessories and gives personal tips and opinions. ‘See you next week!’ implies a regular following.
  • 6. French Connectionhttp://www.youtube.com/user/frenchconnection Youtique – French Connection’s very own Youtube channel • 11 Videos for each trend of this current season • Interactive Trend videos – Links embedded to buy the items • Showcases item on model and stylist gives advice on how to wear the item and what with • Options to share on Twitter and Facebook • Campaign videos available to watch • General Fashion Tips - videos on what to wear to certain events.
  • 7. Evanshttp://www.evans.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33054&storeId=12553&langId=- 1&viewAllFlag=false&sort_field=Relevance&categoryId=235484&beginIndex=1&pageSize=20&interstitial=true Ahead of the Curve • Video aids for measuring feet and bras • Interview with models for the new collection. Shows her modelling the new line
  • 8. SimplyBe.comhttp://www.simplybe.co.uk/shop/page?pageId=4870&cm_sp=DAL%20Freeformat-_-Simply%20Share-_-Style%20and%20Fit%20Videos Style & Fit Videos • Generic videos rather than seasonal • Take a stylist and a real woman and dress her for a particular occasion
  • 9. Bravissimohttp://www.bravissimo.com/perfectfit/fitting-video/ Bravissimo Fitting Guides • Generic Informative videos • A Bravissimo expert and a real woman as the model to show how the product should fit • Two videos ‘Full Fitting Experience’ and ‘Quick Fit Guide’ – Self help guides for the average woman • Contact details and website at the end of the video