Social Networking sitesLinked In – Groups – create and participate in discussions/share your blog posts/add news to groupsBuilding Network - create and participate in discussions/share your blog posts/add news to groupsTcN – New and emerging – Quite exclusive – for companies and individuals, lots of Top Construction Companies are joining every day – no access to recruitment consultants – Tip: watch this site – they are launching V2 imminently and we think it will be the major player in the construction industry by the end of the yearFacebook – Fan pages allow people to like your content – allows you to share multimedia content and blog posts – this is my least favourite as I think it’s more relevant for B2C companies marketing.When you think about building value within a social network, think practically. For example, if you build a network of 3,000 contacts on LinkedIn and don’t have a clear idea of what you want them to do, or how to engage with them, will it be of any use? It’s a common thought that there’s a certain connection between the size of a network and the effectiveness of that marketing campaign. However, when we talk about social media, quality plays a bigger role than quantity.This is why you need to gather insight and learn more about your audience when creating a social media content strategy. This can be achieved through effective participation, employing various monitoring tools, analyzing and studying the traffic generated through social media sites and using third party data reporting tools which we will cover later.All of the above applies only when you have unique content that communicates directly to your audience.
Media Sharing sites allow users to create, optimise and upload multimedia contentUpload optimised contentPage 1 through ‘blended’ search SERPSAllows people to ‘like’ ‘vote’ and ‘share’Include tags, alt text, keywordsSet up searches and ‘Google Alerts’create a YouTube channel for all your videos
Book marking and voting sites are underused in the UK – but can be very effective for news stories/breaking news and for driving traffic to your website or blogWhen a website receives a large number of natural, permanent links from trusted domains, it develops authority. Search engines trust it. If you optimize your content and website structure properly, you can easily start ranking for competitive keywords, which will in turn bring in search engine visitors. Do this often enough and your search traffic will undoubtedly increase. In a sense, you are obtaining these quality links through borrowed trust. Many bloggers and webmaster still think that if an article is on the Digg or del.icio.us homepage, then it’s probably worth checking out and referencing through a link.Digg/Stumble Upon/Del.icio.us – sharingAllows users to submit and vote on web contentExcellent for creating links to specific campaignsKey is consistency – Develop a reputation for sharing storiesGreat for news items and press releasesContract wins and PR stories
Transcript of "Webinar Social Media Marketing for Construction Industry"
Kirstie Colledge <br />Twitter: @KirstieColledge<br />LinkedIn: KirstieColledge<br />Building Network: Kirstie Colledge<br />TcN: Kirstie Colledge<br />email@example.com<br />Header here or text<br />Header here or text<br />
What we will cover<br /><ul><li> Forms of Social Media
Social Bookmarking and Voting sites</li></li></ul><li>Forms of Social Media - Blogs<br />Improves your website <br />ranking for organic search results<br />RSS Subscribers Opt-In<br />Blogs enable you to <br />generate regular content and debate on the products and services you provide<br />
Forms of Social Media - Blogs<br /><ul><li>Use Wordpress – Why?
Share</li></li></ul><li>Content Strategy - Integration<br />Create Content<br />Optimise Content<br />Publish Content<br />Share Content<br />“All content should be created, optimised, shared and published with search in mind”<br />
Content Strategy - What is Social Media Content?<br />
Example: Video Content<br />Corporate Video<br />Training Video<br />Video Case Study<br />Exhibitions and Events Highlights<br />Health and Safety Video<br />Product Video<br />
Several leads from PR content</li></ul> click throughs<br />
References – Check these out!<br />Books<br />Engage – Brian Solis<br />Inbound Marketing – Brian Halligan/Dharmesh Shah<br />The Social Media Marketing Book – Dan Zarrella<br />The New Rules of Marketing and PR – David Meerman-Scott<br />Blogs and sites<br />www.b2bseoblog.co.uk<br />www.briansolis.com<br />www.hubspot.com<br />www.tcn.uk.com<br />www.econsultancy.com<br />www.pauleycreative.co.uk<br />www.constructionmediablog.co.uk<br />www.pwcom.wordpress.com<br />www.angelamaiers.com<br />www.hitwise.com/uk<br />www.forrester.com<br />
SMPR Social Media Marketing Services <br /><ul><li>Traditional PR