Online Reputation ManagementKirstie Colledge –SMPR    Header here or text        Header here or text“Using effective PR ta...
MANAGING YOUR ONLINE REPUTATION• How to assess your online reputation• Why do we need to manage it?• Examples• How to meas...
EXAMPLES
HOW TO ASSESS YOUR ONLINE REPUTATION• Sample Searches – Page 1/10 Results• Note the ‘type’ of result• Record the sentiment...
DEVELOP A SOCIAL MEDIA POLICY• Who should manage it?• Who should tweet/blog/comment?• Integrate with offline PR/marketing•...
WHAT ABOUT A STRATEGY?• Create an ORM strategy• Integrate with other marketing plans• Develop a crisis communications plan...
TRACK TO PREVENT PROBLEMS• Google/Yahoo! alerts• Tweetdeck/Hootsuite searches• RSS Feeds/Feedreader• Monitoring services
MANAGE NEGATIVE CONTENT“If you can’t delete, compete!*”• Fix or build?• Respond, participate, engage *Source: www.mashable...
CHANGING MEDIA LANDSCAPE
CREATE OPTIMISED PR CONTENT“All your PR content should becreated, optimised, shared andpublished with search in mind”
CREATE DIFFERENT TYPES OF PR CONTENT
USE INDUSTRY SPECIFIC NETWORKS
SEARCH RESULTS – PAGE 1 DOMINATION
Thank you for your time.Email: kirstie@simplymarcomms.co.uk   Header here or text     Header here or textTwitter: @Kirstie...
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Online Reputation Management for Electrical Product Manufacturers

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Online Reputation Management presentation for Voltimum

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Online Reputation Management for Electrical Product Manufacturers

  1. 1. Online Reputation ManagementKirstie Colledge –SMPR Header here or text Header here or text“Using effective PR tactics tomanage your onlinereputation”
  2. 2. MANAGING YOUR ONLINE REPUTATION• How to assess your online reputation• Why do we need to manage it?• Examples• How to measure & track• PR tactics to build or fix
  3. 3. EXAMPLES
  4. 4. HOW TO ASSESS YOUR ONLINE REPUTATION• Sample Searches – Page 1/10 Results• Note the ‘type’ of result• Record the sentiment• Add it up Free online reputation assessment sheet at www.outspokenmedia.com
  5. 5. DEVELOP A SOCIAL MEDIA POLICY• Who should manage it?• Who should tweet/blog/comment?• Integrate with offline PR/marketing• Appoint an ORM spokesperson
  6. 6. WHAT ABOUT A STRATEGY?• Create an ORM strategy• Integrate with other marketing plans• Develop a crisis communications plan• ORM is not a standalone activity
  7. 7. TRACK TO PREVENT PROBLEMS• Google/Yahoo! alerts• Tweetdeck/Hootsuite searches• RSS Feeds/Feedreader• Monitoring services
  8. 8. MANAGE NEGATIVE CONTENT“If you can’t delete, compete!*”• Fix or build?• Respond, participate, engage *Source: www.mashable.com, Antony Mayfield - iCrossing
  9. 9. CHANGING MEDIA LANDSCAPE
  10. 10. CREATE OPTIMISED PR CONTENT“All your PR content should becreated, optimised, shared andpublished with search in mind”
  11. 11. CREATE DIFFERENT TYPES OF PR CONTENT
  12. 12. USE INDUSTRY SPECIFIC NETWORKS
  13. 13. SEARCH RESULTS – PAGE 1 DOMINATION
  14. 14. Thank you for your time.Email: kirstie@simplymarcomms.co.uk Header here or text Header here or textTwitter: @KirstieColledgeLinkedIn: KirstieColledgeBuilding Network: Kirstie ColledgetCn: Kirstie Colledge

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