Online PR in the Built Environment      Header here or text            Header here or textKatie BrownSMPR (Simply Marcomms...
B2B PR & social media                        Creating, optimising,                        publishing & sharing            ...
Changing Search Landscape
Google – Page 1 Domination
Types of online content News Releases/Media Profiles Articles/Case Studies/Features Videos/Webinars Whitepapers/Brochu...
Examples
Examples
Social Media Landscape    “All your online content should be created,    optimised, shared and published with search in   ...
Social Media Sharing
LinkedIn - tips   Optimise your personal profile   Create company profile   Connect with customers/targets   RSS feed ...
Social Sharing
3983 views   11720 views
Top 10 tools for the BuiltEnvironment  1. WordPress - EVERYTHING     6.   Issuu/YUDU – PDFs  2. Construction - InTo - PR  ...
Thank you for your timeAny questions? Header here or text   Header here or text
Email: katie@simplymarcomms.co.ukTwitter: @KatieBrownTweetLinkedIn: katiebrownGoogle+: Katie Brown
Online PR in the Built Environment
Online PR in the Built Environment
Online PR in the Built Environment
Online PR in the Built Environment
Online PR in the Built Environment
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Online PR in the Built Environment

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Online PR within the Built Environment sector.

Published in: Business, Technology
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Online PR in the Built Environment

  1. 1. Online PR in the Built Environment Header here or text Header here or textKatie BrownSMPR (Simply Marcomms Ltd)@KatieBrownTweet
  2. 2. B2B PR & social media Creating, optimising, publishing & sharing online marketing content using social media.
  3. 3. Changing Search Landscape
  4. 4. Google – Page 1 Domination
  5. 5. Types of online content News Releases/Media Profiles Articles/Case Studies/Features Videos/Webinars Whitepapers/Brochures Presentations Infographics Audio Bulletins Images
  6. 6. Examples
  7. 7. Examples
  8. 8. Social Media Landscape “All your online content should be created, optimised, shared and published with search in mind”
  9. 9. Social Media Sharing
  10. 10. LinkedIn - tips  Optimise your personal profile  Create company profile  Connect with customers/targets  RSS feed from your blog  Join relevant groups  Start conversations  Share posts from your blog  Don’t sell and don’t be spammy  Watch the enquiries come in!
  11. 11. Social Sharing
  12. 12. 3983 views 11720 views
  13. 13. Top 10 tools for the BuiltEnvironment 1. WordPress - EVERYTHING 6. Issuu/YUDU – PDFs 2. Construction - InTo - PR 7. Pinterest - EVERYTHING 3. LinkedIn - EVERYTHING 8. YouTube - Videos 4. Twitter - EVERYTHING 9. FlickR - Images 5. Google Alerts - Tracking 10. Slideshare – Presentations
  14. 14. Thank you for your timeAny questions? Header here or text Header here or text
  15. 15. Email: katie@simplymarcomms.co.ukTwitter: @KatieBrownTweetLinkedIn: katiebrownGoogle+: Katie Brown
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