An Introduction to Twitter for the UK Construction Industry<br />Katie Brown<br />Twitter: @KatieBrownTweet<br />LinkedIn:...
What we will cover<br /><ul><li>What is Twitter
Account set up
Useful platforms for ‘tweeting’
Gaining followers
Linking your social networks
Twitter etiquette
Measurement and analysis</li></li></ul><li>Why should you be on Twitter – A case study<br /><ul><li>3 million followers
20+ accounts
$7 million worth of sales via Twitter</li></li></ul><li>What is Twitter - The definition:<br />Twitter is a social network...
Account set up<br />
Setting your account up<br /><ul><li>Full name
Username
Password
Email address</li></li></ul><li>What to do next<br />Personalise<br />Join the Conversation<br />Engage<br />
Personalise profile settings<br /><ul><li>Profile
Image
Website
Bio</li></li></ul><li>
‘Tweeting’<br /><ul><li>140 characters to send your message or ‘tweet’ as it is known
Shorten your URL to save space within your tweet
Tinyurl, Bit.ly or via Hootsuite / Tweetdeck</li></li></ul><li>‘Tweeting’<br /><ul><li>Include @username if you are mentio...
Use ‘RT’ if you are repeating a tweet written by someone else (include their @username)</li></li></ul><li>Twitter in searc...
Useful platforms to tweet from -  www.tweetdeck.com<br /><ul><li>Set up searches
Use from Smart Phones
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Introduction to twitter for construction industry

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An Introduction to Twitter for the Construction Industry

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Introduction to twitter for construction industry

  1. 1. An Introduction to Twitter for the UK Construction Industry<br />Katie Brown<br />Twitter: @KatieBrownTweet<br />LinkedIn: KatieBrown<br />Building Network: KatieBrown<br />TcN: Katie Brown<br />katie@simplymarcomms.co.uk<br />Header here or text<br />Header here or text<br />
  2. 2. What we will cover<br /><ul><li>What is Twitter
  3. 3. Account set up
  4. 4. Useful platforms for ‘tweeting’
  5. 5. Gaining followers
  6. 6. Linking your social networks
  7. 7. Twitter etiquette
  8. 8. Measurement and analysis</li></li></ul><li>Why should you be on Twitter – A case study<br /><ul><li>3 million followers
  9. 9. 20+ accounts
  10. 10. $7 million worth of sales via Twitter</li></li></ul><li>What is Twitter - The definition:<br />Twitter is a social networking and microblogging service that enables its users to send and read other user messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets — this is known as following and subscribers are known as followers.<br />
  11. 11. Account set up<br />
  12. 12. Setting your account up<br /><ul><li>Full name
  13. 13. Username
  14. 14. Password
  15. 15. Email address</li></li></ul><li>What to do next<br />Personalise<br />Join the Conversation<br />Engage<br />
  16. 16. Personalise profile settings<br /><ul><li>Profile
  17. 17. Image
  18. 18. Website
  19. 19. Bio</li></li></ul><li>
  20. 20. ‘Tweeting’<br /><ul><li>140 characters to send your message or ‘tweet’ as it is known
  21. 21. Shorten your URL to save space within your tweet
  22. 22. Tinyurl, Bit.ly or via Hootsuite / Tweetdeck</li></li></ul><li>‘Tweeting’<br /><ul><li>Include @username if you are mentioning another Twitter user
  23. 23. Use ‘RT’ if you are repeating a tweet written by someone else (include their @username)</li></li></ul><li>Twitter in search results<br />
  24. 24. Useful platforms to tweet from - www.tweetdeck.com<br /><ul><li>Set up searches
  25. 25. Use from Smart Phones
  26. 26. Integrate Facebook
  27. 27. Shorten urls</li></li></ul><li>Useful platforms to tweet from - www.hootsuite.com<br />
  28. 28. Finding influencers in the Construction Industry<br />
  29. 29. Gaining followers<br /><ul><li>Listen to conversations
  30. 30. Find construction and sector communities
  31. 31. Identify industry influencers
  32. 32. Be interesting and interested
  33. 33. Ask questions
  34. 34. Share
  35. 35. Engage
  36. 36. Recommend / RT</li></li></ul><li>Types of content (Social Media Objects)<br />
  37. 37. Linking your social networks<br /><ul><li>Use content from your blog as part of your Twitter activity – feed this to your blog using www.twitterfeed.com or http://dlvr.it
  38. 38. Feed your tweets back to your blog (various widgets / plugins will allow you to do this)
  39. 39. Add regular content to your blog so that your Twitterfeed is constantly in action
  40. 40. Feed your tweets to your LinkedIn profile </li></li></ul><li>Twitter Etiquette<br /><ul><li>Avoid auto following
  41. 41. Include the original author’s @username if you use the content of their tweet (like referencing)
  42. 42. Don’t automate direct messages (DM) to your followers
  43. 43. Don’t bad mouth the competition
  44. 44. Thank people if they RT your tweets
  45. 45. #FF those that interest you
  46. 46. Twitter Rules: http://help.twitter.com/forums/26257/entries/18311</li></li></ul><li>Measurement & Analysis<br /><ul><li>Google Analytics/Feedburner
  47. 47. Bit.ly/Hootsuite/Dlvr.it/
  48. 48. TwitterAnalyzer.com
  49. 49. Slideshare, YouTube etc
  50. 50. Hubspot– Twittergrader.com
  51. 51. CTA’s on Main Website or Blog! You want enquiries and new business!</li></li></ul><li>Our favourite Construction / Built Environment ‘Tweeple’ can be found @<br />
  52. 52. Other elements you should include as part of your marketing strategy<br /><ul><li>Corporate blog
  53. 53. HD video
  54. 54. Optimised press releases
  55. 55. Case studies
  56. 56. Whitepapers</li></li></ul><li>SMPR Social Media Marketing Services <br /><ul><li>Social Media Marketing Management
  57. 57. Online PR & SEO
  58. 58. PR Writing & Distribution
  59. 59. Social Media Marketing Strategy
  60. 60. Traditional PR
  61. 61. Corporate Blogs
  62. 62. Online Content Generation – all types</li></li></ul><li>Q&A Session<br />Header here or text<br />Header here or text<br />
  63. 63. Katie Brown<br />Twitter: @KatieBrownTweet<br />LinkedIn: KatieBrown<br />Building Network: KatieBrown<br />TcN: Katie Brown<br />Industry Today on Twitter: @IndustryToday<br />katie@simplymarcomms.co.uk<br />Header here or text<br />Header here or text<br />
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