Introduction to twitter for construction industry

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An Introduction to Twitter for the Construction Industry

An Introduction to Twitter for the Construction Industry

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  • 1. An Introduction to Twitter for the UK Construction Industry
    Katie Brown
    Twitter: @KatieBrownTweet
    LinkedIn: KatieBrown
    Building Network: KatieBrown
    TcN: Katie Brown
    katie@simplymarcomms.co.uk
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  • 2. What we will cover
    • What is Twitter
    • 3. Account set up
    • 4. Useful platforms for ‘tweeting’
    • 5. Gaining followers
    • 6. Linking your social networks
    • 7. Twitter etiquette
    • 8. Measurement and analysis
  • Why should you be on Twitter – A case study
    • 3 million followers
    • 9. 20+ accounts
    • 10. $7 million worth of sales via Twitter
  • What is Twitter - The definition:
    Twitter is a social networking and microblogging service that enables its users to send and read other user messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets — this is known as following and subscribers are known as followers.
  • 11. Account set up
  • 12. Setting your account up
  • What to do next
    Personalise
    Join the Conversation
    Engage
  • 16. Personalise profile settings
  • 20. ‘Tweeting’
    • 140 characters to send your message or ‘tweet’ as it is known
    • 21. Shorten your URL to save space within your tweet
    • 22. Tinyurl, Bit.ly or via Hootsuite / Tweetdeck
  • ‘Tweeting’
    • Include @username if you are mentioning another Twitter user
    • 23. Use ‘RT’ if you are repeating a tweet written by someone else (include their @username)
  • Twitter in search results
  • 24. Useful platforms to tweet from - www.tweetdeck.com
    • Set up searches
    • 25. Use from Smart Phones
    • 26. Integrate Facebook
    • 27. Shorten urls
  • Useful platforms to tweet from - www.hootsuite.com
  • 28. Finding influencers in the Construction Industry
  • 29. Gaining followers
    • Listen to conversations
    • 30. Find construction and sector communities
    • 31. Identify industry influencers
    • 32. Be interesting and interested
    • 33. Ask questions
    • 34. Share
    • 35. Engage
    • 36. Recommend / RT
  • Types of content (Social Media Objects)
  • 37. Linking your social networks
    • Use content from your blog as part of your Twitter activity – feed this to your blog using www.twitterfeed.com or http://dlvr.it
    • 38. Feed your tweets back to your blog (various widgets / plugins will allow you to do this)
    • 39. Add regular content to your blog so that your Twitterfeed is constantly in action
    • 40. Feed your tweets to your LinkedIn profile
  • Twitter Etiquette
    • Avoid auto following
    • 41. Include the original author’s @username if you use the content of their tweet (like referencing)
    • 42. Don’t automate direct messages (DM) to your followers
    • 43. Don’t bad mouth the competition
    • 44. Thank people if they RT your tweets
    • 45. #FF those that interest you
    • 46. Twitter Rules: http://help.twitter.com/forums/26257/entries/18311
  • Measurement & Analysis
    • Google Analytics/Feedburner
    • 47. Bit.ly/Hootsuite/Dlvr.it/
    • 48. TwitterAnalyzer.com
    • 49. Slideshare, YouTube etc
    • 50. Hubspot– Twittergrader.com
    • 51. CTA’s on Main Website or Blog! You want enquiries and new business!
  • Our favourite Construction / Built Environment ‘Tweeple’ can be found @
  • 52. Other elements you should include as part of your marketing strategy
  • SMPR Social Media Marketing Services
    • Social Media Marketing Management
    • 57. Online PR & SEO
    • 58. PR Writing & Distribution
    • 59. Social Media Marketing Strategy
    • 60. Traditional PR
    • 61. Corporate Blogs
    • 62. Online Content Generation – all types
  • Q&A Session
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  • 63. Katie Brown
    Twitter: @KatieBrownTweet
    LinkedIn: KatieBrown
    Building Network: KatieBrown
    TcN: Katie Brown
    Industry Today on Twitter: @IndustryToday
    katie@simplymarcomms.co.uk
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