Introduction to twitter for construction industry

An Introduction to Twitter for the UK Construction Industry
Katie Brown
Twitter: @KatieBrownTweet
LinkedIn: KatieBrown
Building Network: KatieBrown
TcN: Katie Brown
katie@simplymarcomms.co.uk
Header here or text
Header here or text

What we will cover
What is Twitter
Account set up
Useful platforms for ‘tweeting’
Gaining followers
Linking your social networks
Twitter etiquette
Measurement and analysis

Why should you be on Twitter – A case study
3 million followers
20+ accounts
$7 million worth of sales via Twitter

What is Twitter - The definition:
Twitter is a social networking and microblogging service that enables its users to send and read other user messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets — this is known as following and subscribers are known as followers.

Account set up

Setting your account up
Full name
Username
Password
Email address

What to do next
Personalise
Join the Conversation
Engage

Personalise profile settings
Profile
Image
Website
Bio

‘Tweeting’
140 characters to send your message or ‘tweet’ as it is known
Shorten your URL to save space within your tweet
Tinyurl, Bit.ly or via Hootsuite / Tweetdeck

‘Tweeting’
Include @username if you are mentioning another Twitter user
Use ‘RT’ if you are repeating a tweet written by someone else (include their @username)

Twitter in search results

Useful platforms to tweet from - www.tweetdeck.com
Set up searches
Use from Smart Phones
Integrate Facebook
Shorten urls

Useful platforms to tweet from - www.hootsuite.com

Finding influencers in the Construction Industry

Gaining followers
Listen to conversations
Find construction and sector communities
Identify industry influencers
Be interesting and interested
Ask questions
Share
Engage
Recommend / RT

Types of content (Social Media Objects)

Linking your social networks
Use content from your blog as part of your Twitter activity – feed this to your blog using www.twitterfeed.com or http://dlvr.it
Feed your tweets back to your blog (various widgets / plugins will allow you to do this)
Add regular content to your blog so that your Twitterfeed is constantly in action
Feed your tweets to your LinkedIn profile

Twitter Etiquette
Avoid auto following
Include the original author’s @username if you use the content of their tweet (like referencing)
Don’t automate direct messages (DM) to your followers
Don’t bad mouth the competition
Thank people if they RT your tweets
#FF those that interest you
Twitter Rules: http://help.twitter.com/forums/26257/entries/18311

Measurement & Analysis
Google Analytics/Feedburner
Bit.ly/Hootsuite/Dlvr.it/
TwitterAnalyzer.com
Slideshare, YouTube etc
Hubspot– Twittergrader.com
CTA’s on Main Website or Blog! You want enquiries and new business!

Our favourite Construction / Built Environment ‘Tweeple’ can be found @

Other elements you should include as part of your marketing strategy
Corporate blog
HD video
Optimised press releases
Case studies
Whitepapers

SMPR Social Media Marketing Services
Social Media Marketing Management
Online PR & SEO
PR Writing & Distribution
Social Media Marketing Strategy
Traditional PR
Corporate Blogs
Online Content Generation – all types

Q&A Session
Header here or text
Header here or text

Katie Brown
Twitter: @KatieBrownTweet
LinkedIn: KatieBrown
Building Network: KatieBrown
TcN: Katie Brown
Industry Today on Twitter: @IndustryToday
katie@simplymarcomms.co.uk
Header here or text
Header here or text

http://b2bseoblog.co.uk	155
http://www.simplymarcomms.co.uk	14
http://simplymarcomms.co.uk	4

Introduction to twitter for construction industry

by Simply Marcomms on Jul 16, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 173

Statistics

Introduction to twitter for construction industry — Presentation Transcript