Energy and FM PR and Marketing Case Study - Camfil Farr

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SMPR, UK-based PR & Marketing consultancy for construction, energy & FM sectors. Camfil Farr UK Case Study

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Energy and FM PR and Marketing Case Study - Camfil Farr

  1. 1. Case study www.simplymarcomms.co.uk 0870 199 4044Client: Camfil FarrSector: Energy & FM kService: Full service on & offline PR – 2 x campaigns mms.co.u plymarcoDuration: Ongoing www.sim “SMPR are brilliant! They have revolutionised Camfil’s approach to market and have delivered our low energy message from the Plant Room to the Board Room.” Bill Wilkinson Managing Director Camfil Farr The client The challenge Camfil Farr is the global leader in air filtration One of Camfil’s key business objectives is to educate and clean air solutions. With UK headquarters and FM’s, Building and Estates Managers and Energy manufacturing plant in Lancashire, Camfil Ltd has 200+ Managers about the substantial financial and energy employees, and had a turnover of £20million. saving opportunities that exist by replacing existing air filters with Low Energy Air Filters. Camfil demonstrates how air filters directly influence energy consumption within air handling units that SMPR were employed in 2009 to raise the profile of heat, cool and clean the air of approximately 60,000 air their HVAC air filters and the energy saving potential conditioned buildings in the UK. of installing them in Air Handling Units to FM’s and & Estates Directors in the UK Construction and Facilities They differ from competitors by producing filters that Management sector. deliver a tangible reduction in both energy consumption and carbon emissions. Low energy air filters typically Using a combination of traditional PR and results driven save 30% in energy consumption. online PR /social media marketing, SMPR were tasked with repositioning the air filters, as ‘low energy air filters’ The filters need to be changed less frequently than and getting that message into the Boardroom of major competitor products, saving energy, reducing CO2 organisations and estates. and landfill waste. They demonstrate the best energy efficiency over an extended life cycle period, typically 18 months- 2 years. Return on investment is typically 1 – 3 Turn over for the results months. SMPR (Simply Marcomms Ltd) B2B PR & Marketing Communications 18 Boiler House Electric Wharf Coventry CV1 4JU T: 0870 199 4044 F: 0870 777 4360 E: info@simplymarcomms.co.uk
  2. 2. www.simplymarcomms.co.uk Bill Wilkinson Managing Director Camfil Farr “SMPR are brilliant! They have revolutionised Camfil’s approach to market and have delivered our low energy message from the ‘Plant Room to the Board Room’. SMPR has shaped our market, won us 5 industry awards andThe results repositioned our products, creating a significant• 15% increase in sales competitive advantage.• Increased traffic to website and online leads – 40%• Win 5 industry awards “The online PR campaign• Raise Profile of Camfil products in the Boardroom and at Director level has helped increase our sales by 15% (3m). A• Camfil’s blog www.lowenergyairfilter.co.uk has over 35,000 RSS feed accesses paradigm shift. SMPR are a• Over 10,000 views of PR content – Whitepapers delight to deal with and good• Over 10,000 youtube views fun. If you spend money on• Over 1000 Webinar attendees PR and want a measurable• TV, National, Regional and significant trade media coverage (on and offline) return, look no further” www.simplymarcomms.co.uk 0870 199 4044 Our services: 4 Strategic Consultancy 4 Online PR 4 Online PR Training 4 PR Writing 4 Digital Marketing Audits 4 PR Distribution 4 Customer & Sector Profiling 4 Social Media Marketing 4 Competitor Analysis 4 Online Content Generation 4 Online Reputation Management 4 Online Publishing Services 4 Traditional PR SMPR (Simply Marcomms Ltd) B2B PR & Marketing Communications 18 Boiler House Electric Wharf Coventry CV1 4JU T: 0870 199 4044 F: 0870 777 4360 E: info@simplymarcomms.co.uk

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