Cimcig online reputation_management

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Cimcig online reputation_management

  1. 1. Header here or textHeader here or text “Using effective PR tactics to manage your online reputation” Online Reputation Management Kirstie Colledge – CIMCIG/SMPR
  2. 2. • How to assess your online reputation • Why do we need to manage it? • Examples • How to measure & track • PR tactics to build or fix MANAGING YOUR ONLINE REPUTATION
  3. 3. EXAMPLES
  4. 4. • Sample Searches – Page 1/10 Results • Note the ‘type’ of result • Record the sentiment • Add it up HOW TO ASSESS YOUR ONLINE REPUTATION Free online reputation assessment sheet at www.outspokenmedia.com
  5. 5. DEVELOP A SOCIAL MEDIA POLICY • Who should manage it? • Who should tweet/blog/comment? • Integrate with offline PR/marketing • Appoint an ORM spokesperson
  6. 6. WHAT ABOUT A STRATEGY? • Create an ORM strategy • Integrate with other marketing plans • Develop a crisis communications plan • ORM is not a standalone activity
  7. 7. • Google/Yahoo! Alerts • Tweetdeck/Hootsuite searches • RSS Feeds/Feedreader • Monitoring services TRACK TO PREVENT PROBLEMS
  8. 8. MANAGE NEGATIVE CONTENT “If you can’t delete, compete!*” • Fix or build? • Respond, participate, engage *Source: www.mashable.com, Antony Mayfield - iCrossing
  9. 9. CHANGING MEDIA LANDSCAPE
  10. 10. “All your PR content should be created, optimised, shared and published with search in mind” CREATE OPTIMISED PR CONTENT
  11. 11. CREATE DIFFERENT TYPES OF PR CONTENT
  12. 12. USE INDUSTRY SPECIFIC NETWORKS
  13. 13. SEARCH RESULTS – PAGE 1 DOMINATION
  14. 14. Header here or textHeader here or text Thank you for your time. Email: kirstie@simplymarcomms.co.uk Twitter: @KirstieColledge LinkedIn: KirstieColledge Building Network: Kirstie Colledge tCn: Kirstie Colledge
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