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Cimcig online reputation_management

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    Cimcig online reputation_management Cimcig online reputation_management Presentation Transcript

    • Online Reputation Management
      Kirstie Colledge – CIMCIG/SMPR
      Header here or text
      Header here or text
      “Using effective PR tactics to manage your online reputation”
    • MANAGING YOUR ONLINE REPUTATION
      • How to assess your online reputation
      • Why do we need to manage it?
      • Examples
      • How to measure & track
      • PR tactics to build or fix
    • EXAMPLES
    • HOW TO ASSESS YOUR ONLINE REPUTATION
      • Sample Searches – Page 1/10 Results
      • Note the ‘type’ of result
      • Record the sentiment
      • Add it up
      Free online reputation assessment sheet at www.outspokenmedia.com
    • DEVELOP A SOCIAL MEDIA POLICY
      • Who should manage it?
      • Who should tweet/blog/comment?
      • Integrate with offline PR/marketing
      • Appoint an ORM spokesperson
    • WHAT ABOUT A STRATEGY?
      • Create an ORM strategy
      • Integrate with other marketing plans
      • Develop a crisis communications plan
      • ORM is not a standalone activity
    • TRACK TO PREVENT PROBLEMS
      • Google/Yahoo! Alerts
      • Tweetdeck/Hootsuite searches
      • RSS Feeds/Feedreader
      • Monitoring services
    • MANAGE NEGATIVE CONTENT
      “If you can’t delete, compete!*”
      • Fix or build?
      • Respond, participate, engage
      *Source: www.mashable.com, Antony Mayfield - iCrossing
    • CHANGING MEDIA LANDSCAPE
    • CREATE OPTIMISED PR CONTENT
      “All your PR content should be created, optimised, shared and published with search in mind”
    • CREATE DIFFERENT TYPES OF PR CONTENT
    • USE INDUSTRY SPECIFIC NETWORKS
    • SEARCH RESULTS – PAGE 1 DOMINATION
    • Thank youfor your time.
      Email: kirstie@simplymarcomms.co.uk
      Twitter: @KirstieColledge
      LinkedIn: KirstieColledge
      Building Network: Kirstie Colledge
      tCn: Kirstie Colledge
      Header here or text
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