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"When we were young kids growing up in America , we were told to eat our vegetables at dinner and not leave them. Mothers said, finish the dinner, think of the starving children in India and China.' And now I tell my children: 'Finish your homework. There are children in India and China starving for your jobs.”
Focus on individuals and groups to collaborate and compete globally
“ Chances are good that Bhavya in Bangalore will read your next x-ray, or, ‘Grandma Betty in her bathrobe’ will make your Jet Blue plane reservation from her Salt Lake City home. In ‘Globalization 3.0,’ Friedman contends, people from far-flung places will become principal players in the marketplace.”
10 Forces That Flattened the World & ( leveled the playing field)
3. Work Flow Structure
10. The Steroids
11/9/89 When the Walls Came Down & the Windows Went Up
The Collapse of the Berlin Wall signaled a political, economic, and social change.
Led to standardization & commoditization of technologies & services due to global markets & global competition
- Up until 2000 the ten flatteners were semi-independent of one another. Around the year 2000, all the flatteners converged with one another. This convergence could be compared to complementary goods, in that each flattener enhanced the other flatteners; the more one flattener developed, the more leveled the global playing field became.
Convergence #2: Business Process
-After the emergence of the ten flatteners, a new business model was required to succeed.Instead of collaborating vertically (the top-down method of collaboration, where innovation comes from the top), businesses needed to begin collaborating horizontally. Horizontalization means companies and people collaborate with other departments or companies to add value creation or innovation.
Convergenece #3: Global Workforce
- After the fall of the Berlin Wall, countries that had followed the Soviet economic model—including India, China, Russia, and the nations of Eastern Europe, Latin America, and Central Asia—began to open up their economies to the world. When these new players converged with the rest of the globalized marketplace, they added new brain power to the whole playing field and enhanced horizontal collaboration across the globe. In turn, Convergence III is the most important force shaping politics and economics in the early 21st century.
People who are well-educated in hard disciplines have and will have an edge
Globalization 3.0 (leveling the playing field) is happening whether you know it or like it
Not everyone benefits in a flat world, but everyone can benefit in a flat world
Don’t be naive!
Every morning in Africa a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doesn’t matter whether you are a lion or gazelle. When the sun comes up, you better start running.