SOCIAL MEDIA FOR SMALL BUSINESS<br />YMCA Business Centre, Markham, ON<br />October 19, 2010 <br />
What is social media anyway?<br /><ul><li>Part of your marketing mix
A tool for communication
Atwo-way street that gives you the abilityto engage with your audience</li></li></ul><li>WHY SOCIAL MEDIA<br />Facebook: 5...
Social media is a massive networking PARTY<br />Be prepared<br />Know your message<br />Remember you are an ambassador of ...
Benefits of social media<br />Brand awareness & exposure<br />Public Relations<br />Building your list<br />Selling produc...
and there’s more…<br />Ongoing communication with   your customers<br />Even playing field: Reach<br />Market research<br ...
OH BUT WAIT!Some Challenges to Deal with…<br />Time consuming<br />Overwhelming<br />Creating good content<br />Providing ...
FOUNDATIONS OF SOCIAL MEDIA SUCCESS<br />Creating good content<br />Sharing & Participating<br />Engagement<br />Consisten...
Facebook 101<br />Your personal profile is where it all starts<br />Have a professional photo<br />Include your bio & webs...
YourFan Page <br />What’s in a name?<br />Provide a description, add photos, video, links<br />Customized landing tab<br /...
TWITTER 101<br />Have your real name, good bio, professional photo<br />Include your website<br />Be consistent <br />Join...
“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle...
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Social Media for Small Business

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Social Media for Small Business

  1. 1. SOCIAL MEDIA FOR SMALL BUSINESS<br />YMCA Business Centre, Markham, ON<br />October 19, 2010 <br />
  2. 2. What is social media anyway?<br /><ul><li>Part of your marketing mix
  3. 3. A tool for communication
  4. 4. Atwo-way street that gives you the abilityto engage with your audience</li></li></ul><li>WHY SOCIAL MEDIA<br />Facebook: 500 Musers worldwide<br />45 M pieces of contents shared per month<br />5.3 M fans for 1.5 M local businesses<br />145% Growth in the last year <br />The 35+ demographic now represents more than 30% of the entire user base.<br />Largest growth in the 55+ demographic<br />At least50% of active users log into the site each day<br />Twitter now has156 M users sending out5.4 B tweets per month<br />More than 70% of small& medium businesses actively useSM sites like Twitter, Facebookto promote themselves.<br />
  5. 5. Social media is a massive networking PARTY<br />Be prepared<br />Know your message<br />Remember you are an ambassador of your brand<br />Join the conversation<br />Listen, help, support <br />Take initiative, engage<br />Give before you take<br />Be a connector<br />Don’t spam!<br />Think beyond ROI<br />
  6. 6. Benefits of social media<br />Brand awareness & exposure<br />Public Relations<br />Building your list<br />Selling products & services<br />Driving traffic to your website<br />Inexpensive way of marketing your business<br />
  7. 7. and there’s more…<br />Ongoing communication with your customers<br />Even playing field: Reach<br />Market research<br />Showcasing your expertise<br />Educating your customers<br />Competitive intelligence<br />Building & nurturing customer relations<br />Addressing customer concerns & questions instantly<br />Niche marketing <br />Understanding your customer as a whole<br />Viral & word of mouth marketing<br />Find new customers through your friends <br />Increase your search engine rankings <br />Connect with vendors, suppliers, partners <br />Attract media, sponsorship, joint ventures<br />
  8. 8. OH BUT WAIT!Some Challenges to Deal with…<br />Time consuming<br />Overwhelming<br />Creating good content<br />Providing consistent communication<br />Privacy concerns<br />Transparency<br />Balance between relationship building & selling<br />Confidence in your message<br />Know your social media funnel<br />
  9. 9. FOUNDATIONS OF SOCIAL MEDIA SUCCESS<br />Creating good content<br />Sharing & Participating<br />Engagement<br />Consistency & Focus<br />
  10. 10. Facebook 101<br />Your personal profile is where it all starts<br />Have a professional photo<br />Include your bio & website on your profile<br />People want to know who you are; let them in<br />Remember that every post, picture, comment is part of your brand<br />Check privacy settings<br />Join groups, fan pages where your customers are<br />Participate in the conversation<br />Make friends!<br />Share (good) content<br />Invite them to your fan page<br />Get out to network in real life, connect with them on FB<br />
  11. 11.
  12. 12. YourFan Page <br />What’s in a name?<br />Provide a description, add photos, video, links<br />Customized landing tab<br />Get a vanity url<br />Create content that is relevant, frequent & consistent: Status updates, links, photos, video<br />Encourage engagement, ask questions<br />Educate your fans<br />Make it relevant, interesting & fun<br />Create events, promotions<br />Remember the 80 -20 rule: engagement vs. selling <br />Ask questions - people love to talk<br />Respond to questions & inquiries promptly<br />Clean up wall spam promptly<br />Drive traffic to you page via your website, email signature, business card<br />
  13. 13. TWITTER 101<br />Have your real name, good bio, professional photo<br />Include your website<br />Be consistent <br />Join the conversation<br />Balance between 3 types of tweets: <br />Original content<br />Responses/comments <br />Re-tweets (sharing)<br />Remember the 80-20 rule<br />Be generous, kind, polite<br />Learn the rules & etiquette<br />Every tweet, every DM represents your company and more specifically you as a person.<br />Don’t be afraid to let your personality shine<br />Follow some experts closely to see how they do it<br />Don’t worry about (un)followers<br />Tweet like you talk, no jargon<br />Listen & ask questions<br />Use Twitter tools<br />Be patient – don’t get discouraged<br />Have fun!<br />
  14. 14. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin<br />“Realize that social media success equation is big moves on the chess board, it’s little moves made everyday that eventually add up to major shift.” Jay Baer<br />You will make mistakes. If you are sincere about helping the community, the authenticity will show and your mistakes will be forgiven.” – Zia Yusuf, executive vice president for SAP’s global ecosystem and partner group<br />Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury, Sprouter community manager<br />
  15. 15. Katia Millar<br />www.positivefabulouswomen.com<br />

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