PAHO/WHO. PAHO Director BLOG 5th anniversary.

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PAHO Director Blog, open a regional dialogue on health, taking the opportunity of emerging technologies to promote access to health information, get in touch with the people and health professionals throughout the region of the Americas and globally.

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  • On 3 May 2006, the Director of PAHO launched her BLOG as a contribution to the development of information technologies and the information society's knowledge sharing initiative, to get in touch with the people and health professionals throughout the region of the Americas. In the same year, in November, The ITU Plenipotentiary Conference which met in Antalya (Turkey) decided to henceforth celebrate 17 May as World Telecommunication and Information Society Day. These events aim at highlighting the importance of world-wide access to information and promoting knowledge sharing in today World.
  • On 3 May 2006, the Director of the PAHO launched her BLOG under the slogan “PAHO, one Team, one Goal, Health in the Americas” as a contribution to the development of information technologies and the information society's knowledge sharing initiative, which open a regional dialogue on health, taking the opportunity of emerging technologies to promote access to health information, get in touch with the people and health professionals throughout the region of the Americas and globally. This initiative aims to network with partners and to reach health professionals throughout the hemisphere, to expand local and regional capacities and multiply the available social capital in the countries of the Americas
  • During the last 5 years the Blog of PAHO's Director has maintained a systematic and leadership role in the production and dissemination of relevant public health information for the Americas’ health authorities about the most pressing health issues for our region in the struggle to improve the quality of the health systems and services of the Member States of the Pan American Health Organization, and to reach higher levels of health for our people in the Americas. In this regard: Since 2006, more than 150 articles have been posted in the Blog of the Director, addressing more than 100 relevant health topics and public health issues in focus, sharing relevant information for health policies and decision-making among the PAHO Member States, Ministers of Health and regional and national health authorities. More than 20 health days have been celebrated and addressed with campaigns regionally, nationally and at local level (campaigns examples below) More than 40 media communication channels have been used The blog has registered visits from numerous international and regional organizations, experts in different health fields from the World Health Organization, the World Bank, UNESCO, the Center for Global Development at WDC, the Global Health Council, American Public Health Association APHA, the Carlos III Health Institute of Spain, Ministers of Health from the Americas, etc. Since the blog was launched on May 3, 2006 celebrating Internet Society Day readers from many countries around the world have visited and let their comments, most of them sharing the strategic point of view addressed at the articles. Campaigns, 22 campaigns developed and disseminated throughout the region. March International Women’s Day March World TB Day World Health Day Health in the Americas Week Vaccination Week in the Americas World No Tobacco Day World Environment Day World Blood Donor Day World Breastfeeding Week International Day of the World's Indigenous People World Heart Day World Mental Health Day Malaria Day in the Americas World Diabetes Day World Rabies Day International Day for the Elimination of Violence against Women World AIDS Day Rubella Campaign
  • MEDIOS (PRENSA ESCRITA Y DIGITAL) Tierramérica, Caribbean Net News Nicaragua, La Prensa Argentina, Periodismo Social Argentina, La Nación Bolivia, La Razón Perú, El Peruano Perú, El Comercio El Salvador, Diario de Hoy Ecuador, El Universo Ecuador, Diario El Mercurio Costa Rica, Panorama Costa Rica, Diario Extra Panamá, Panamá América Panamá, La Prensa Jamaica, The Jamaica Gleaner MINUSTAH. Haiti Argentina, La Voz del Interior Rep. Dominicana, Diario Hoy Cuba, Granma Cuba, Prensa Latina Puerto Rico, El Nuevo Día Puerto Rico, Diario Hoy Santo Domingo, EFE Santo Domingo, al momento.net MOH de los países en visita oficial Venezuela. Agencia Bolivariana de Noticias Ejemplo de temas en artículos de opinión : Health Ca re and Social Inequalities Maternal and child mortality HIV, time to break the silence Global food crisis Vaccination Campaign Eliminating some Diseases from the Region N ous sommes engagés à soutenir Haïti
  • The emergence of blogs and social media have changed the way the organizations communicate, changes that are more prominent in external communications than they are in internal communications. Since 2002, blogs have gained increasing notice and coverage for their role in breaking, shaping, and spinning news stories. In this case through the director’s blog we have been taking measured and passionate points of view to influence in the political spectrum on public health issues in our region were health have gain the attention of the political agenda around the world. By 2004, the role of blogs became increasingly mainstream, as political consultants, news services, and candidates began using them as tools for outreach and opinion forming. Several online communities exist that connect people to blogs and bloggers to other bloggers. Blogs were the first modern form of social media, in the “modern” social media sense; blogs came way before social networking exploded with MySpace, Facebook, and Twitter. The production of relevant, consistent content is crucial for the blog credibility, and PAHO as a recognize source of public health in the region has the role, the opportunity and challenge to produce and disseminate important strategies and lines of action to support the development and sustainability of health system and political decision-making in the Americas, adding the privilege and benefits from interlinked conversation and comments. Blogs are simply one of the best ways to publish new media content. And social media news and networking sites contribute with the ways that content gets exposure.
  • The emergence of blogs and social media have changed the way the organizations communicate, changes that are more prominent in external communications than they are in internal communications. Since 2002, blogs have gained increasing notice and coverage for their role in breaking, shaping, and spinning news stories. In this case through the director’s blog we have been taking measured and passionate points of view to influence in the political spectrum on public health issues in our region were health have gain the attention of the political agenda around the world. By 2004, the role of blogs became increasingly mainstream, as political consultants, news services, and candidates began using them as tools for outreach and opinion forming. Several online communities exist that connect people to blogs and bloggers to other bloggers. Blogs were the first modern form of social media, in the “modern” social media sense; blogs came way before social networking exploded with MySpace, Facebook, and Twitter. The production of relevant, consistent content is crucial for the blog credibility, and PAHO as a recognize source of public health in the region has the role, the opportunity and challenge to produce and disseminate important strategies and lines of action to support the development and sustainability of health system and political decision-making in the Americas, adding the privilege and benefits from interlinked conversation and comments. Blogs are simply one of the best ways to publish new media content. And social media news and networking sites contribute with the ways that content gets exposure.
  • The emergence of blogs and social media have changed the way the organizations communicate, changes that are more prominent in external communications than they are in internal communications. Since 2002, blogs have gained increasing notice and coverage for their role in breaking, shaping, and spinning news stories. In this case through the director’s blog we have been taking measured and passionate points of view to influence in the political spectrum on public health issues in our region were health have gain the attention of the political agenda around the world. By 2004, the role of blogs became increasingly mainstream, as political consultants, news services, and candidates began using them as tools for outreach and opinion forming. Several online communities exist that connect people to blogs and bloggers to other bloggers. Blogs were the first modern form of social media, in the “modern” social media sense; blogs came way before social networking exploded with MySpace, Facebook, and Twitter. The production of relevant, consistent content is crucial for the blog credibility, and PAHO as a recognize source of public health in the region has the role, the opportunity and challenge to produce and disseminate important strategies and lines of action to support the development and sustainability of health system and political decision-making in the Americas, adding the privilege and benefits from interlinked conversation and comments. Blogs are simply one of the best ways to publish new media content. And social media news and networking sites contribute with the ways that content gets exposure.
  • Last year in 2010 the PAHO Director BLOG was named as one of the top 50 International Health Care Blog by " The Practical Nurse Blog " for their important contribution to the global health problems, solutions and ideas. Today on the 1st PAHO Event celebrating Global Internet Day 2011 with a Social Media and Public Health Festival we want to recognize and celebrate the 5th anniversary of the director’s blog as an important tool for exchanging information and knowledge on health and development in the Americas, and extend an special recognition to the director blog’s team and office. The Pan American Health Organization recognize and celebrate the 5th Anniversary of the Director's BLOG, and extend and special recognition to: Dr. Mirta Roses, PAHO Director that took on the challenge, the responsibility and the commitment to lead one of the first blogs of the United Nations System, one of the first blogs leadered by an influential and prestiges regional leaders in public health, which has made it possible disseminate opinions, ideas, strategies and the PAHO mission among health authorities in our region and globally, and to share these ideas with all the population of the Americas at all levels. Director-BLOG's Administrator, Team and Office , for their sistematic work and outstanding contribution and support in the investigation, production, edition, publication and dissemination of the most pressing health issues for the Americas' region. All PAHO Staff contribuitors for their valuable work and expertise supporting the development and dissemination of ideas, initiatives, strategies and solutions to improve the health of our population.
  • PAHO/WHO. PAHO Director BLOG 5th anniversary.

    1. 1. Katia Diaz IS Adviser Office of the Director PAHO/WHO
    2. 2. "We are convinced that access to health information is an integral aspect of human rights, requiring us to network with partners that will enable us to expand our local and regional capacities and thus multiply the available social capital in our countries. In this regard, we are working on the use of emerging information technologies for information and knowledge management and have decided to adopt Blogs as a new channel of communication for the Organization.“ PAHO Director BLOG fifth anniversary May 2006- May 2011 Dr. Mirta Roses Periago, PAHO Director Remarks at the launching of the Blog on May 3, 2006.
    3. 3. PAHO Director BLOG Fifth Anniversary May 2006- May 2011 <ul><ul><ul><ul><ul><li>Timely use of emerging technologies, which contribute to the development of the information society's knowledge sharing initiative </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Open a regional dialogue on health with health professionals throughout the Americas’ region and globally </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Promote access to health information </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Aims to network with partners and to reach health professionals throughout the hemisphere </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Aims to expand local and regional capacities and multiply the available social capital in the countries of the Americas </li></ul></ul></ul></ul></ul>
    4. 4. . 100+ Health Issues addressed . All Countries in the Region reached . 150+ Blog articles posted . 40+ Media Communication channels used PAHO Director BLOG fifth anniversary May 2006- May 2011 . Regional and Global Partners reached . 20+ Health Days Celebrations addressed
    5. 5. PAHO Director BLOG fifth anniversary May 2006- May 2011 <ul><li>AUDIENCE: </li></ul><ul><ul><li>Region: Main Media Communications channels and newspapers, </li></ul></ul><ul><ul><li>Others: CNN, APHA, Google News, The Lancet, Nuntium, Global Health council, Global Health TV, UN News, International Press </li></ul></ul><ul><ul><li>UN Regional Directors LAC </li></ul></ul><ul><ul><li>WHO, Director-General , ADGs </li></ul></ul><ul><ul><li>Ministers of Health LAC </li></ul></ul><ul><ul><li>OAS Permanent Council, Ambassadors </li></ul></ul><ul><ul><li>Regional and Global Partners </li></ul></ul><ul><ul><li>National, Regional and Global Health Authorities </li></ul></ul><ul><ul><li>PAHO Staff </li></ul></ul><ul><ul><li>General Public </li></ul></ul>
    6. 6. <ul><li>Since 2002, blogs have gained increasing notice and coverage for their role in breaking, shaping, and spinning news stories. </li></ul><ul><li>By 2004, the role of blogs became increasingly mainstream, as political consultants, news services, and candidates began using them as tools for outreach and opinion forming. Several online communities exist that connect people to blogs and bloggers to other bloggers. </li></ul><ul><ul><ul><ul><ul><li>Blogs were the first modern form of social media, in the “modern” social media sense; blogs came way before social networking exploded with MySpace, Facebook, and Twitter. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Blogs are simply one of the best ways to publish new media content. And social media news and networking sites contribute with the ways that content gets exposure. </li></ul></ul></ul></ul></ul>PAHO Director BLOG fifth anniversary May 2006- May 2011 The emergence of blogs and social media have changed the way the organizations communicate
    7. 7. <ul><ul><li>The production of relevant, consistent content is crucial for the blog credibility, and, </li></ul></ul>PAHO Director BLOG fifth anniversary May 2006- May 2011 The emergence of blogs and social media have changed the way the organizations communicate PAHO as a recognized source of public health in the region has the role, the opportunity and challenge to produce and disseminate important strategies and lines of action to support the development and sustainability of health system and political decision-making in the Americas, adding the privilege and benefits from interlinked conversation and comments.
    8. 8. PAHO Director BLOG fifth anniversary May 2006- May 2011 The emergence of blogs and social media have changed the way the organizations communicate
    9. 9. <ul><ul><li>PAHO Director Blog has becoming an influential and opinion leader blog for health authorities in the Americas, and, the ability of blogs to facilitate two-way symmetrical communication offers tremendous possibilities for the enhancement of information through health leaders in the region. </li></ul></ul>PAHO Director BLOG fifth anniversary May 2006- May 2011 The emergence of blogs and social media have changed the way the organizations communicate <ul><li>The potential impact of blogs on public relations and corporate communications is phenomenal, blogs have massive, almost unlimited potential to share knowledge, foster dialogue, market goods and services, and open up two-way channels of communication. </li></ul><ul><li>Blogs and Social Media compliment mainstream traditional media, have enhanced public relations practice, influence news coverage in the traditional media (newspapers, magazines, radio and television), have made communications more instantaneous because they force organizations to respond more quickly to criticism, have had a huge impact moving public relations into the direction of facilitating more two-way communication by opening up direct channels of communications between organizations and their publics </li></ul>
    10. 10. <ul><ul><li>PAHO Director Blog has becoming an influential and opinion leader blog for health authorities in the Americas, and, the ability of blogs to facilitate two-way symmetrical communication offers tremendous possibilities for the enhancement of information through health leaders in the region. </li></ul></ul>PAHO Director BLOG fifth anniversary May 2006- May 2011 The emergence of blogs and social media have changed the way the organizations communicate <ul><li>The potential impact of blogs on public relations and corporate communications is phenomenal, blogs have massive, almost unlimited potential to share knowledge, foster dialogue, market goods and services, and open up two-way channels of communication. </li></ul><ul><li>Blogs and Social Media compliment mainstream traditional media, have enhanced public relations practice, influence news coverage in the traditional media (newspapers, magazines, radio and television), have made communications more instantaneous because they force organizations to respond more quickly to criticism, have had a huge impact moving public relations into the direction of facilitating more two-way communication by opening up direct channels of communications between organizations and their publics </li></ul>
    11. 11. PAHO Director BLOG Fifth Anniversary May 2006- May 2011
    12. 12. <ul><li>Invitamos a los Estados Miembros de la Organización y autoridades de salud de la región a seguirnos en el Blog de la directora y participar dejando sus comentarios bajo el lema: </li></ul><ul><li>&quot;Todos unidos por la salud y la vida de las Américas&quot; </li></ul><ul><li>We invite PAHO Members States and health authorities in the region to follow us on the Director's Blog and participate leaving their comments under the slogan: &quot;All united by the health and life of the Americas&quot; </li></ul>http:// www.paho.org/mirtaroses / PAHO Director BLOG Fifth Anniversary May 2006- May 2011 Thank you / Gracias

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