Social Media ProposalFLL Hilton PropertiesKathryn Watkins, MBAPeach Promotions/Key WestMarch 25, 2013Kathypeachpromotions@gmail.com
Strategic ObjectivePosition the: Hilton Fort Lauderdale Marina Hilton Fort Lauderdale Beach Resort Bahia Mar Fort Lauderdale Beach Gallery One- A Doubletree Suites by Hilton Embassy Suites Fort LauderdaleAs the premier Fort Lauderdale destinationsutilizing Facebook.
Marketing Plan○ Integrate online social profiles utilizing Engagements Apps, and platform tools. This includes contests, templates, sweepstakes, Pinterest, Group Deal, Share Deal and more.○ Implement promotional campaigns to increase awareness of social media.○ Create mobile friendly tab urls which will include the ability for mobile users to enter contests, access deals, and submit photos to contests.○ Assist with the creation of a strategic plan for each property
Risk Analysis/Investment○ Develop checklists system○ Develop a system to respond to questions○ Implement a schedule to review performance and strategic social media objective○ Quartely meetings via internet with managment who can assist with the creation, development and execution of social media plan○ Supporting documents, video, and tools to be delivered to streamline communication○ Contact phone and support to be made available