C plaza proposal
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C plaza proposal

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This was my very first proposal for my first client. Remington hotels manages 3 properties in Key West. I was the first person they chose to manage their social media and it exploded.

This was my very first proposal for my first client. Remington hotels manages 3 properties in Key West. I was the first person they chose to manage their social media and it exploded.

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    C plaza proposal C plaza proposal Presentation Transcript

    • Social Media Proposal Casa Marina Resort The Reach Resort The Waldorf Astoria Collection Kathy Watkins, MBA Peach Promotions/Key West December 12, 2010 [email_address]
    • Strategic Objective
      • Position the Casa Marina and The Reach Resort as the premier Key West destinations using social media.
      • Create, maintain, and support online communities.
      • Increase value of each property to prospective visitors.
      • Market the services and bring more visitors to each properties web site.
      • Bring customer service one step closer
    • Social Media Action Plan
    • Social Media Websites
      • YouTube TV Channel
      • LinkedIn
      • Facebook
      • Twitter
      • Slideshare
      • Boxnet
    • Why Social Media Works
    • Create Accounts
      • Manage profiles, passwords, and a list of links to each site that will be used in social media marketing.
      • Each social media site will be optimized to brand each property and integrate it’s website, and extend communication to each online community.
    • Marketing Plan
      • Integrate online social profiles with another using HTML source codes, RSS widgets, and link exchanging.
      • Implement promotional campaigns to increase awareness of social media.
      • Integrate social media sites into existing websites.
      • Assist with the creation of a strategic plan for each property
    • Maintenance/Risk Analysis
      • Develop checklists, system, and assign responsibilities for each inquiry.
      • Generate possible outcome as a result of participation in social media.
      • Develop a system to responding to questionable items.
      • Implement a schedule to review performance and strategic social media objectives.
    • Investment
      • Bi-monthly meetings with management, who will assist in the creation, development, and execution of social media plan.
      • Supporting documents, video, and tools to be delivered to streamline communication.
      • Contact phone and support to be made available.