CHEAP AND FUN WAYS TO
REACH GEN X AND Y
The most fun you’ve ever had marketing to
early adopters
“U.S. public libraries face similar marketing and
advocacy challenges to those endured by other
super brands. Lessons lear...
What is the Library’s Brand?
What the general public first thinks of when they
think of libraries:
Books
75% IN 2010
up fr...
What Should We Consider?
 How does material capture someone’s attention?
 How do people acquire information once a
subje...
Examples of inexpensive but
effective ways to interact with
patrons and get their attention
 Geocaching
 QR Codes
 Phot...
What do these have in common?
 They are cheap
 They are games that market the
library’s services in an engaging
way
 Th...
Geocaching: Meet Aaron
What is Geocaching?
Geocaching is a high-tech treasure
hunting game played throughout the
world by adventure seekers equip...
Making it accessible to the widest
audience!
 Combination of letterboxing* and geocaching
 No device necessary
 Child f...
The Clues
 The physical scavenger hunt leads the user on
a tour of the physical library building
 QR codes lead to addit...
Some of the Entries:
What we’re trying next:
Unexpected Results
Geocaching and Photoshop contest attracted
many people outside of our constituents and
created good wil...
Works Cited:
 De, Rosa C, Jenny Johnson, Linn H. Edvardsen, Patricia Harris, Brad Gauder,
Matthew Carlson, and Rick Limes...
What the Librarian Gave Away
Links
Contest:
http://www.smartbitchestrashybooks.com/index.p
hp/weblog/comments/what-the-lib...
Geocaching Links
Video explaining geocaching:
http://www.youtube.com/watch?v=1FxrMY91jJU
Aaron’s listing on our site:
http...
Peep Show
http://www.washingtonpost.com/wp-
srv/artsandliving/magazine/peeps2010/index.ht
ml
Cheap and Fun Ways to Reach Gen X: Computers in Libraries 2011
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Cheap and Fun Ways to Reach Gen X: Computers in Libraries 2011

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Reacing out to early adopters using geocaches, QR codes, partnering with prominent bloggers, and why we should do it.

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Cheap and Fun Ways to Reach Gen X: Computers in Libraries 2011

  1. 1. CHEAP AND FUN WAYS TO REACH GEN X AND Y The most fun you’ve ever had marketing to early adopters
  2. 2. “U.S. public libraries face similar marketing and advocacy challenges to those endured by other super brands. Lessons learned and successes achieved can be applied to increase library funding. Utilizing marketing and advocacy techniques targeted to the right community segments with the right messages and community programs, we can improve the state of public library funding.” - Geek the Library
  3. 3. What is the Library’s Brand? What the general public first thinks of when they think of libraries: Books 75% IN 2010 up from 69% IN 2005 - Perceptions of Libraries, 2010
  4. 4. What Should We Consider?  How does material capture someone’s attention?  How do people acquire information once a subject has become interesting to them?  How do people assess information that they gather?  How do people act on that information once they need to make a decision or solve a problem? - Lee Rainie, How Libraries Can Survive in the New Media Ecosystem
  5. 5. Examples of inexpensive but effective ways to interact with patrons and get their attention  Geocaching  QR Codes  Photoshop contests
  6. 6. What do these have in common?  They are cheap  They are games that market the library’s services in an engaging way  They help broaden user perceptions of what a library is and can do
  7. 7. Geocaching: Meet Aaron
  8. 8. What is Geocaching? Geocaching is a high-tech treasure hunting game played throughout the world by adventure seekers equipped with GPS devices. The basic idea is to locate hidden containers, called geocaches, outdoors and then share your experiences online. - from geocaching.com
  9. 9. Making it accessible to the widest audience!  Combination of letterboxing* and geocaching  No device necessary  Child friendly theme with many easy clues! * Letterboxing is 19th century geocaching – a massive paper clue based scavenger hunt
  10. 10. The Clues  The physical scavenger hunt leads the user on a tour of the physical library building  QR codes lead to additional virtual content that might interest the user – videos of programs, our North Carolina Archive site, downloadable audiobooks, etc.
  11. 11. Some of the Entries:
  12. 12. What we’re trying next:
  13. 13. Unexpected Results Geocaching and Photoshop contest attracted many people outside of our constituents and created good will for libraries in general.
  14. 14. Works Cited:  De, Rosa C, Jenny Johnson, Linn H. Edvardsen, Patricia Harris, Brad Gauder, Matthew Carlson, and Rick Limes. Geek the Library: A Community Awareness Campaign : a Report to the Oclc Membership. Dublin, Ohio, USA: OCLC, 2011. Internet resource. Accessed March 19th, 2011. http://www.oclc.org/reports/geekthelibrary.htm  De, Rosa C, Joanne Cantrell, Matthew Carlson, Margaret Gallagher, Janet Hawk, Charlotte Sturtz, Brad Gauder, Diane Cellentani, Tam Dalrymple, and Lawrence J. Olszewski. Perceptions of Libraries, 2010: Context and Community : a Report to the Oclc Membership. Dublin, Ohio: OCLC, 2011. Internet resource. Retrieved March 19, 2011. http://www.oclc.org/reports/2010perceptions.htm  Rainie, Lee, How Libraries Can Survive in the New Media Ecosystem, Pew Internet & American Life Project, May 19, 2010, http://www.pewinternet.org/Presentations/2010/May/Spain.aspx, accessed on March 19, 2010. Slide 28 and Slide 29
  15. 15. What the Librarian Gave Away Links Contest: http://www.smartbitchestrashybooks.com/index.p hp/weblog/comments/what-the-librarian-won-a- photoshop-contest-in-honor-of-jennifer-lohmann/ Entries: http://www.smartbitchestrashybooks.com/index.p hp/weblog/comments/what-the-librarian-won-the- entries/
  16. 16. Geocaching Links Video explaining geocaching: http://www.youtube.com/watch?v=1FxrMY91jJU Aaron’s listing on our site: http://www.durhamcountylibrary.org/geocache.ph p Aaron’s listing at geocache.com: http://www.geocaching.com/seek/cache_details.a spx?guid=94ff47cb-7880-47d1-91ee- c8732a1721be
  17. 17. Peep Show http://www.washingtonpost.com/wp- srv/artsandliving/magazine/peeps2010/index.ht ml
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