Cheap and Fun Ways to Reach Gen X: Computers in Libraries 2011
CHEAP AND FUN WAYS TO
REACH GEN X AND Y
The most fun you’ve ever had marketing to
“U.S. public libraries face similar marketing and
advocacy challenges to those endured by other
super brands. Lessons learned and successes
achieved can be applied to increase library
funding. Utilizing marketing and advocacy
techniques targeted to the right community
segments with the right messages and
community programs, we can improve the state
of public library funding.”
- Geek the Library
What is the Library’s Brand?
What the general public first thinks of when they
think of libraries:
75% IN 2010
up from 69% IN 2005
- Perceptions of Libraries, 2010
What Should We Consider?
How does material capture someone’s attention?
How do people acquire information once a
subject has become interesting to them?
How do people assess information that they
How do people act on that information once they
need to make a decision or solve a problem?
- Lee Rainie, How Libraries Can Survive in the
New Media Ecosystem
Examples of inexpensive but
effective ways to interact with
patrons and get their attention
What do these have in common?
They are cheap
They are games that market the
library’s services in an engaging
They help broaden user
perceptions of what a library is
and can do
What is Geocaching?
Geocaching is a high-tech treasure
hunting game played throughout the
world by adventure seekers equipped
with GPS devices. The basic idea is to
locate hidden containers, called
geocaches, outdoors and then share
your experiences online.
- from geocaching.com
Making it accessible to the widest
Combination of letterboxing* and geocaching
No device necessary
Child friendly theme with many easy clues!
* Letterboxing is 19th century geocaching – a
massive paper clue based scavenger hunt
The physical scavenger hunt leads the user on
a tour of the physical library building
QR codes lead to additional virtual content that
might interest the user – videos of programs,
our North Carolina Archive site, downloadable
Geocaching and Photoshop contest attracted
many people outside of our constituents and
created good will for libraries in general.
De, Rosa C, Jenny Johnson, Linn H. Edvardsen, Patricia Harris, Brad Gauder,
Matthew Carlson, and Rick Limes. Geek the Library: A Community Awareness
Campaign : a Report to the Oclc Membership. Dublin, Ohio, USA: OCLC, 2011.
Internet resource. Accessed March 19th, 2011.
De, Rosa C, Joanne Cantrell, Matthew Carlson, Margaret Gallagher, Janet Hawk,
Charlotte Sturtz, Brad Gauder, Diane Cellentani, Tam Dalrymple, and Lawrence J.
Olszewski. Perceptions of Libraries, 2010: Context and Community : a Report to the
Oclc Membership. Dublin, Ohio: OCLC, 2011. Internet resource. Retrieved March
19, 2011. http://www.oclc.org/reports/2010perceptions.htm
Rainie, Lee, How Libraries Can Survive in the New Media Ecosystem, Pew Internet
& American Life Project, May 19, 2010,
http://www.pewinternet.org/Presentations/2010/May/Spain.aspx, accessed on March
19, 2010. Slide 28 and Slide 29
What the Librarian Gave Away
Video explaining geocaching:
Aaron’s listing on our site:
Aaron’s listing at geocache.com: