Kathryn Jones, Communications Professional Portfolio: Profile raising campaign Major measurement initiative
Profile Raising Campaign
Profile raising campaign <ul><li>Lifelong Learning UK (LLUK) commissioned a project worth £77,000 to raise its profile.  <...
On the 24th February, 2009 <ul><li>‘ The training Game’ 12 page supplement was published and a supporting  micro-site  lau...
<ul><li>This tree includes many of the organisations that provide, advise, fund or regulate the training and professional ...
On the 31st March 2009 <ul><li>Chaired by the Guardian business editor Deborah Hargreaves,  the great and the good from ad...
The evening reception <ul><li>Afterwards, 80 guests attended a reception and  heard speeches from MPs Lord Tony Young, Joh...
Impact <ul><li>The online campaign reached 11,997 people, of which 8,104 registered to access the site and subsequently sp...
Major Measurement Initiative
Major measurement initiative <ul><li>Lifelong Learning UK, an employer led organisation, needed to demonstrate its engagem...
Annual Conference 2009 <ul><li>This event offered the best opportunity for LLUK to increase its competitive advantage by s...
Social media… <ul><li>… played a role in extending our reach, including a twitter hash tag and a conference micro-site for...
<ul><li>Feedback and results were collected in a variety of ways: delegate demographics, written expressions of interest, ...
Analysis from engagement activities   <ul><li>The top issue faced by the workforce was rapid change and diversification of...
Results The top benefit that LLUK gave to its audience was access to workforce information. Over 90% of delegates and 95% ...
Conference video Please download this presentation to view this video clip
Impact <ul><li>£100,000 budget was allocated to this event and related activity.  </li></ul><ul><li>All delegates stated t...
For more information contact: [email_address]
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Kathryn Jones, Portfolio, 231209linkedinl

  1. 1. Kathryn Jones, Communications Professional Portfolio: Profile raising campaign Major measurement initiative
  2. 2. Profile Raising Campaign
  3. 3. Profile raising campaign <ul><li>Lifelong Learning UK (LLUK) commissioned a project worth £77,000 to raise its profile. </li></ul><ul><li>It aimed to speak directly to those working in colleges, universities, libraries and learning providers about the importance of lifelong learning for all. </li></ul><ul><li>The campaign focused on the impact of the recession, featuring leaders in the field and included policy comment by influencers. </li></ul>
  4. 4. On the 24th February, 2009 <ul><li>‘ The training Game’ 12 page supplement was published and a supporting micro-site launched. </li></ul><ul><li>It served to inspire, challenge and educate the teaching workforce about their own contribution to society and LLUK’s efforts on their behalf. </li></ul>
  5. 5. <ul><li>This tree includes many of the organisations that provide, advise, fund or regulate the training and professional development of the teaching workforce in England. Diagram by Peter Grundy. </li></ul>
  6. 6. On the 31st March 2009 <ul><li>Chaired by the Guardian business editor Deborah Hargreaves, the great and the good from adult education and commerce came together at the Guardian’s new headquarters in King’s Cross. </li></ul><ul><li>The event started with a round table discussion in which a select group of senior officials, Vice-Chancellors, Principals and skills experts tackled: Lifelong Learning and Skills Development in a Recession . </li></ul>
  7. 7. The evening reception <ul><li>Afterwards, 80 guests attended a reception and heard speeches from MPs Lord Tony Young, John Hayes and Stephen Williams. The reception session proved lively, with attendees raising numerous points and asking very direct questions. </li></ul><ul><li>Lord Young’s office commented: </li></ul><ul><li>“ Many thanks for what… was a very well organised event. Lord Young found it very helpful to challenge shadow ministers… and to hear the concerns of important stakeholders.” </li></ul>
  8. 8. Impact <ul><li>The online campaign reached 11,997 people, of which 8,104 registered to access the site and subsequently spent, on average, over 10 minutes on the site. </li></ul>
  9. 9. Major Measurement Initiative
  10. 10. Major measurement initiative <ul><li>Lifelong Learning UK, an employer led organisation, needed to demonstrate its engagement and prove its employer focus within its business activities as part of its re-licensing process to government. </li></ul>
  11. 11. Annual Conference 2009 <ul><li>This event offered the best opportunity for LLUK to increase its competitive advantage by showing employers that it understands the organisational and contemporary issues that they face. </li></ul><ul><li>Through the event, we demonstrated fresh thinking and generated ideas to help them in a recession. From this engagement we measured and assessed communications activity to direct future business activity and encourage sustainable growth and development within the employers themselves. </li></ul>
  12. 12. Social media… <ul><li>… played a role in extending our reach, including a twitter hash tag and a conference micro-site for forum discussions , all aligned with the LLUK website. </li></ul>
  13. 13. <ul><li>Feedback and results were collected in a variety of ways: delegate demographics, written expressions of interest, online, hard copy and face to face survey responses, website and micro-site traffic figures, delegate experience interviews, press coverage, film footage capturing active participation in activities and video/report download numbers. </li></ul>
  14. 14. Analysis from engagement activities <ul><li>The top issue faced by the workforce was rapid change and diversification of job roles which means planning for the unknown. </li></ul><ul><li>The top action requested was to focus on continuing professional development to keep pace with change. </li></ul>
  15. 15. Results The top benefit that LLUK gave to its audience was access to workforce information. Over 90% of delegates and 95% of LLUK employees involved in the conference learned something new.
  16. 16. Conference video Please download this presentation to view this video clip
  17. 17. Impact <ul><li>£100,000 budget was allocated to this event and related activity. </li></ul><ul><li>All delegates stated their understanding of LLUK’s work increased after their conference experience. </li></ul><ul><li>Over 90% were interested in attending similar events hosted by LLUK. </li></ul>
  18. 18. For more information contact: [email_address]

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