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In what ways does your media product use, develop or challenge forms and conventions of real media products?

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  • 1. A2 MEDIA EVALUATIONKathryn Hoverd
  • 2. INTRODUCTION The slides you are about to see are an evaluation of my overall A2 media work and they include all the work I have done in Media so far this year This evaluation will involve my final teaser trailer, my magazine front cover, my film poster and the animation I created at the start of the year to prepare me for this unit of work In addition, I will answer a set of four questions and will refer to the products I have made when answering the questions. Finally, this year, I feel I have really grown as a media student and I feel I have really strengthened my knowledge of the subject and widened my capabilites. I now have a whole new grasp of knowledge of the film industry that I didn‘t have before and I also have discovered new skills and developed on those skills I already had.
  • 3. MY FINISHED TEASER TRAILERhttp://www.youtube.com/watch?v=RU1BZjShc7g
  • 4. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • 5.  Films can be promoted by using many different platforms In the following slides, I will evaluate my trailer, my film poster and my magazine front cover and I will decide whether they use, develop, or challenge the codes and conventions of real media products.
  • 6. Firstly, I created my teaser trailer for the upcoming film Under The Spotlight after spending some extensive periods of time researching the codes and conventions of successful, professional teaser trailers, in particular trailers from the romantic comedy genre as this is the type of trailer I wanted to create.Before constructing the product, I spent time researching into current trailers to see what codes and conventions they followed. I particularly focused on the edits they used, the camera shots and angles, the mise-en-scene and the atmosphere that was often created in these trailers. I knew I would find this useful as it would enable me to product a more professional, successful and realistic trailer rather than one that was obviously not professionally made. I found this research really useful as it gave me inspiration for ideas towards my film and it also allowed me know which codes and conventions I should follow for that certain genre of film that I wanted to create. Also, through this research, it would allow my target audience to understand my trailer and recognise its narrative structure and storyline if I adhered to the common codes and conventions found in trailers. This research can be seen on my blog which you can access and look through hereI also looked specifically into my chosen genre, romantic comedy, so that I could establish whether each genre had specific codes and conventions and if so, what I needed to do to follow these codes and conventions to produce a professional romantic comedy trailer and also so that my target audience would understand and recognise the fact that it is a romantic comedy teaser trailer.
  • 7. CONVENTIONS OF A TRAILER Below, I will highlight the features and conventions of a trailer by highlighting them on successful examples. The aim of a trailer is to entice the audience into going to see a film and they generally include a 3 part structure of a beginning, middle and an end. I have chosen mean girls and friends with benefits as they both have a similar target audience and appeal to the same type of people that I might want to appeal to when I create my trailer. I have analysed these trailers in more depth on my blog. The following slides highlight the codes and conventions that these two films followed and I will then go on to explain the ways my own trailer uses and develops forms and conventions of real media products by comparing them with these two trailers and I will also talk about how these two trailers influenced my own trailer and how they allowed me to develop my ideas by giving me inspiration.
  • 8. The green screen is a graphic that is shown at the beginning of the majority oftrailers. It is used at the start of both mean girls and friends with benefits. It statesthat the film has been approved for all audiences and all ages and allows theaudience to establish that what they are watching is real and it hasnt beencopyrighted or illegally copied. This green screen enables people to know that it isthe real film and not a fake.By using this green screen at the start of my own trailer, it will allow the audienceto realise that a trailer is about to come on and so hopefully the anticipation willbuild up and a sense of verisimiltude will be created because the audience willforget about the stresses of life and everyday living and be lured in to watch mytrailer.
  • 9. Company logo‘s and idents are another common feature oftrailers. In the majority of trailers, they appear at the beginningof the trailer, before the action starts to pull audiences in.However, through my research, I have found that some trailershave subverted the conventions and put them at the end, in themiddle and some have even put some bits of the film beforeand then added the company logo after that. If the companiesand institutions that have invested money into the film arerecogniseable, successful and well known then they are morelikely to lure in larger audiences as they would be recognised asa professional and excellent film distributor that has producedmany successful films in the past and fans of these companieswould be pursuaded to go and watch the next film that thatcertain company is bringing out. This is particularly true forParamount as this is the top production company out theretoday.
  • 10.  Captions and text drive the narrative across without spoiling the plot. They are often short, sharp pieces of text that give some information to let the audience know about the narrative structure, but not too much that the audience will know what happens, so that they can be pursuaded to go and watch the film in the cinemas. As they don‘t offer too much information about the film, they often leave the audience wanting to know more and anticipating the restof the film, leaving them wanting more. Therefore, they would be lured in to go and watch the film. In most of the romantic comedies I have watched, the text often appears on a black screen and the font is often very effective as it stand out on the screen. The text has to be clear so that the audience can read it and understand what the text is trying to show. Also, in romantic comedies, there are often a lot of bright, querky colours and font types used as it would stand out on the black background and lure audiences in. I have also noticed that with the text and the captions, there is normally more than one colour used. For example, in the image used above, there are two colours used: orange and white. This again stands out more than using just one colour on the black background and would lure audiences in to watch the trailer and subsequently to go and watch the film in the cinema.
  • 11.  All good film trailers use varying camera shots and angles to create tension and suspense and to build up the pace and the trailer goes on. They also keep the audience interested and enticed as using the same camera shots and angles might bore the audience so it is always benefical to vary the shots and angles you use. I have found that romantic comedies use lots of high angle and low angle shots to make a character feel vulnerable if they are appearing inferior or to make a character look better than anyone else if they appear superior. Romantic comedies also use lots of two person shots to show an engaging conversation and to help with characterisation and to show to relationship two people have in the film Close ups are also used to show characters reactions and to build up a relationship between this character and the audience. They are also used to show emotions and how a character might be feeling at that one moment. They can create sympathy with the audience as they might know how that character is feeling through the facial expresion and their reaction.
  • 12. Quick, fast edits The edits are quite difficult to show through still images because they are so fast they‘re hard to capture. The use of these fast edits build up the pace of the trailer and so as the trailer goes along, the edits and the cuts increase in speed as the pace of the trailer increases too. These edits are used to keep the audience interested and curious as to what is going to happen. They are so short and sharp, not just because they want the audience to stay interested but also because they don‘t want to give too much about the film away and ruin the end of the film. This lures the audience in as they will probably want to know what is going to happen in the latter end of the film and so will be pursuaded to go and watch the film in the cinema, which is what the producers of the film want to happen. Because the fast edits are so hard to document, here are links to the two trailers I have been analysing. http://www.youtube.com/watch?v=iJS-wWqVAyk http://www.youtube.com/watch?v=6YjSIvmNjT8
  • 13. TITLESThe title of the film is an obvious convention of a trailer. There would be no point increating a trailer and advertising it on many different media platforms if the name wasn‘tincluded because then audiences wouldn‘t know what the film was called and wouldn‘tbe tempted to go and watch it in the cinema if they didn‘t know the name. This is why itis crucial that the name of the film should be included in the trailer, as obvious as it mayseem. The name of the film is the majority of the time included right at the end of thefilm, and is used as the lasting memory that the audiences will have as it normally is thelast thing they see of the trailer and so the name of the film really needs to stick in theirmind so they can be pursuaded to go and watch it in the cinema.Commonly, the title of the film normally has a screen on its own with no otherinterference to emphasise its importance to the audience and so that they will rememberwhat the film is called.
  • 14. CREDITS AND RELEASE DATES The credits and release dates are another common, yet extremely important convention of a trailer. The credits allow the audience to know who is in the film and it provides information on the film‘s website and the production company which will result in more promotion for them. The release date for the trailer can often be included with the credits of the film and it is often the last thing that the audience will see after the name of the film as it probably is one of the most important features. This is because the production company will want the audience to know when the film is coming out so that they can go and see it in the cinema so it is left until last because it will hopefully be the last thing they remember about the trailer and so if thet enjoyed the trailer and know the name of the film and the date it is released, then they can go and see it in the cinemas. Also, a common convention of trailers is to include the names of the actors and actresses involved in the film. An example of this is above with mean girls, who advertise the fact that Lindsay Lohan is starring in the film within the first 10 seconds of the trailer. This is important because she is an established, successful actress and so if the audience and the people that enjoy to watch her as an actress see that she is starring in this film, they will be tempted and lured in to go and watch this film in the cinema, simply because she is starring in it and this can be said for other films and other actresses and actors too as this is an extremely common technique used by film makers to lure audiences in.
  • 15.  Other general tyrailer conventions include: Key moments from the film which are not placed in the sequence of the film and do not give away any crucial plot details The title of the film is not usually put on the screen until the end of the trailer, usually followed by a release date The names of the main stars are put on the screen early on in the trailer. This is important as it lets audiences know who they can expect to see in the film. Audiences will often decide they want to see a film just because of the stars in it Sometimes the names of the director and/or producer are included, with phrases such as from the director,/makers of... This helps the audience to make connections between the film being trailed and previously successful and recognised films Many mainstream films will often use a powerful voice-over that draws our attention to the key points of the film. On-screen text gives important information about the film, including the stars, directors/producers, tag line, title and release date. Notice the style of this text and how it is often accompanied by a musical beat. Musical is essential in trailers as it can suggest the genre, style and plot of the film. Look at how music is used cleverly to bring all the elements of the trailer together.
  • 16.  The previous slides have been the main conventions of trailers with reference to specific genres such as romantic comedy, which is the genre in which my trailer fits into. In the following slides, I will use examples from my own trailer and explain how I followed codes and conventions and also for some codes and convetions I have challenged.
  • 17. WHAT CONVENTIONS HAVE I FOLLOWED? I have included the green screen at the beginning of my trailer that is common at the start of all trailers. I have decided to use this because I feel it adds authenticity to my trailer and enables the audience to know that a trailer for a film will be following this green screen as it more commonly used in trailers rather than short films. I have also used it because it allows audiences to know it has been approved for all audiences and so is a real product and isn‘t fake.
  • 18.  Andrea and I also created our very own production company and logo at the beginning of our trailer after the green screen. We knew we wanted to make an animation because we had researched existing production companies and we realised that they all used animations rather than still images and so we wanted to follow this convention by creating our own ident. I feel our ident turned out to be really professional and creates anticipation for the rest of the trailer.
  • 19.  Another convention we followed was using captions and text throughout our trailer. We followed the convention of using a black screen and then colourful fonts, including two different colours as when we were researching romantic comedy trailers we found that they often included two different colours in their captions so we thought it would be a good idea to follow that convention. I feel our text looks really professional and the use of the white and the pink against the black background really stands out and I hope it would lure the audience in.
  • 20. VARIED CAMERA SHOTS AND ANGLES I also used a varied amount of camera shots and angles. In the slide above are some examples of the different camera shots and angles that I used in my trailer. These include an establishing shot, panning, a long shot, two person shot, reaction shots and close ups. I think the use of the camera shots and angles are really effective because the establishing shot lets the audience know the setting of the film and where all the action is going to take place. The use of panning follows the action so that the audience don‘t miss anything. Long shots enable the audience to see the whole character and so can build up a sense of characterisation through what the character is wearing from head to toe and that character‘s body language and posture. Two person shots normally occur a conversation which once again can build up characterisation for the audience. Close-ups and reaction shots often show facial expressions and the reaction to some of the action during the trailer. The use of these allows the audience to see how a character may react to something or how their facial expression may translate to a feeling or an emotion in which they audience could sympathise with.
  • 21.  My media trailer also encorporates titles and credits. They appear after one another at the end of my trailer in quick succession, which is following the conventions of the majority of other trailers. The title comes flying in and we added a spotlight background to emphasise the name of the film and what the narrative structure and storyline of the film is about. Hopefully, through the use of the title and the background that the title appears on, the audience will realise that we have tried to signify what the film is wholly about by having a spotlight in the background. The second image shows the credits and when the film is due to be released. Me and my partner decided to just put coming soon rather than an actual date because when we were researching trailers, we realised that some trailers but the date of release but others don‘t, they just put coming soon and then release another, shortened trailer closer to the release date with the actual date at the end this time. We decided that this is what we would do as we know that if our audience watched this an enjoyed the trailer and wanted to go and see it in the cinemas, then they would be looking out for the next time it was advertised to see if the release date had been included in the trailer. If we were to create another trailer that was a shortened version and closer to the release date we had in mind, then we would definitely include the proper release date at the end of the trailer.
  • 22.  We also spent hours and hours editing our trailer and encorporating short and quick cuts into our trailer as we knew this was a crucial convetion of a trailer. We used many different cuts at different times. At the start of the trailer, the cuts were quite slow and some of the scenes were lengthy. However, as the pace of the trailer increased, the speed and frequency of the cuts increased too and the length of the scenes decreased so to not give too much away about the film to the audience so that they would be pursuaded to go and watch it in the cinema. Other conventions I have followed are establishing the plot and the mise-en-scene and the setting of the whole film by using an establishing shot, introducing characters through their speech, their appearance, their body language and their facial expressions and finally I have created a sense of enigma by ending the trailer on the two main female characters running up to the cast list to see who has got the main part in the school show. I have created enigma by not revealing which girl got which part in the show and I have also created enigma by not revealing which girl gets the most popular boy in school either. Through creating this enigma throughout my trailer, I hope that the audience would be lured into these two storylines and be pursuaded to go and watch the film in the cinema.
  • 23. DID MY TRAILER BREAK AWAY FROMANY CODES AND CONVENTIONS? One convetion that me and my partner subverted and decided to challenge was the use of music in the trailer. In successful and professional trailers, popular and established songs are normally used as the audience will know the music as they will know it is familiar and so because of this, they might have a stronger attraction to the film.m Copyright free music is often not as popular or familiar. However, I feel that the music we did use, which was recorded by us when our friend was playing piano, was successful and really went well with the atmosphere of our trailer. However saying that, I do believe that our trailer could have been more successful if we did use already established music and I think it would have been much better by using identifiable music. But I am still extremely happy with the music we did use in our trailer.
  • 24. CONVENTIONS OF A FILM MAGAZINE Before creating my own front cover of a film magazine, I spent some time researching into current and successful film magazines already in the market to see what the common codes and conventions were. I am familiar with some of the codes and conventions of magazines due to creating one at AS level. However, I constructed a music magazine at AS level so I wanted to see if some codes and conventions were comparable between music magazines and film magazines as there might have been some codes and conventions that I knew from doing music magazines but that might be different for film magazines. Film magazines might entice a different audience and so that‘s why I needed to research the codes and conventions of film magazines. Empire magazine and Total Film are the two most popular and successful film magazines that are current and in the market today and these fuelled most of the film magazine research on my blog. I took a lot of inspiration and ideas from these magazines which I translated into the creation of my own front cover of a film magazine. In the following slides, I will highlight the forms and conventions of a Total film front cover and an Empire front cover and then I will evaluate my own film magazine front cover and explain the forms and conventions I used and developed in the making of it.
  • 25. Price: The price of the magazine is small so that it doesn‘t stand out as it is quite expensive and so the price shouldn‘t be too big as it might put audiences off buying it. This contrasts to music magazines which usually have the price quite large on the front cover to show how cheap they are Masthead: this large title attracts the Date line: the date line is a audience and the bright colour of the convention on all magazines red stands out on the rest of the and one that I must adhere to magazine, especially against the use of when creating my own film the dark background. The red colour magazine. It is small and fairly scheme is also used in other elements unnoticeable. of the front cover such as anchorage Main image: the image is very and other graphic elements. The main striking, as it has to be to attract the image covers some of the masthead audience and lure them in to but this is common on well established wanting to buy the magazine. film magazines because a brand Commonly, it has a direct address identity has been built up and so the audience know what magazine it is to the reader to entice them in. even though some of the masthead has been covered. Layout: the magazine uses lots of Secondary images: appeals to a wider layering which makes it look more audience as fans of the films shown in professional. The designs are also the pictures will be interested. It also very slick and straight. I will tells the audience what else will be attempt to use layering in my own included in the magazine and gives magazine to acheive the same them something else to look at other professional effect. than the main image. Teaser/plug: this is normally in a Anchorage text: the anchorage text circular design and commonly offers a stands out against the dark prize of a competition or a feature backgroundso that the audience are inside that is important and is used to attracted to it to read it and to lure entice readers in. them in to buying the magazine. The colouring used the red of the title butSecondary stories: this gives the in a darker tone to make the mainaudience something else to look at onthe front cover apart from the cover masthead stand out the most.story. Secondary stories include otherfeatures inside the magazine that arealso important. Most film magazines use Barcode: magazines predominantlythe word plus in big font to show the feature the barcode on the frontaudience what else is included inside cover. It is a cemented feature on allthe magazine. magazines.
  • 26. Masthead: the large title attracts the audience. Thisdiffes to empire as it is black rather than bright red. Date line: the date line is a convention onHowever, the masthead does fit in with the colour all magazines and one I must adhere toscheme and the layout of the front page. However, with my own film magazine. It is small andthe typography is also almost identical to empire‘s, fairly unnoticeable.particularly the M. The main image covers some ofthe masthead which shows how the magazine isestablished and popular as audiences will still knowwhat magazine it is even though some of the Price: the price is small so that it doesn‘t stand out against everythingmasthead is covered up, due to brand recognition. else as it quite expensive and the makers of the magazine don‘t want this to put audiences off. Music magazines often have the price big and bold asTeaser/plug: in a circular design once again luring they want to flaunt the fact that it isthe audience in to buy the magazine. cheap.Layout: the magazine uses lots of layering which Secondary stories: this gives themakes it look very professional. The designs are audience something else to lookalso very slick, sleek and straight. I will try to use at apart from the main story. Thislayering in my magazine to acheive the same examples doesn‘t use a plus toprofessionalism entice the audience in but instead simply lists the stories. However,Main image: the image has a direct address to the the use of the white text on thereader and takes up most of the blue background does stand out.page, emphasising its importance. The eyes look It also doesn‘t feature any otherlike they are looking at you and the image is images to distract from the mainextremely clear. The use of the blood as well images which adds emphasis andentices the audience as as they will be curious as importance to the main image asto why he has blood on his face. Anchorage text: the colourful anchorage text stands out it is the only image used. against the background and makes it one of the focalBarcode: magazines predominantly feature the points on the front cover that will entice readers andbarcode on the front cover. It is a cemented lure them in. The title or introduction to the stories alsofeature on all magazines. have a background to make them stand out from the text.
  • 27. CODES AND CONVETIONS OF MY Main image: The image has a direct address to the reader as the MAGAZINE male character is looking straight at you. The use of two female protagonists fighting over the one male protagonist signifies for a romantic comedy.Masthead: Large title attracts the audienceand the bright colour of the white againt Price and date: I have included the price andthe black stands out. I used inspiration date because it is a convention of all types ofrom Empire magazine which is where the magazine. I have followed the film magazinered colour throughout the magazine front convention of having the price small as it iscover comes from. I also put the masthead quite expensive. I have also done thisat the top of the magazine because that‘s magazine as a monthly issue as this iswhere the masthead normally goes. I have normally the case with film magazines.tried to give the magazine some credibilityand brand recognition by having the mainimage and the slogan cover some of themasthead to suggest it is an established Teaser/plug: I have followed themagazine. circular design that is common with pugs and teasers in all magazines. The bright colour stands out andAnchorage text: give other stories going on entices audiences into the magazine.in the magazine. Barcode: the barcode is a fundamental convention of the magazine industry. I decided to put mine at the top Secondary images: images attract an audience so other whereas some chose to put it at the bottom but I felt it characters from other romantic comedies emphasise the would deflect from the information at the bottom so I romantic comedy theme to this issue of the magazine. decided to put it at the top to create space. In the end, I feel it does look better up there.
  • 28. CONVENTIONS OF A FILM POSTER I analysed many different film posters on my blog to get inspiration for my own. I was quite familiar with the features of a film poster because I do watch a lot of films and I have seen many film posters out and about. However, there were some conventions I wasn‘t too familiar with and that is why I found my research into film posters really useful and it really helped me with creating my own film poster. One of my favourite posters was the Mean Girls poster as I loved the colour scheme and the layout of the images and the text and it was generally just an excellent poster. I love it so much because when the film first came out, I saw the poster and was lured in toward it, which made me want to go and see the film in the cinemas, which I did.
  • 29. Small font: this is a convention of all filmColour scheme: the whole colour scheme posters. It is small print that reveals all aboutof the poster is very colourful and the use the directors and producers etc and everyoneof the colours comes across as feminine as else who has had some input into the film. Itthere is a lot of purple and pink. The pink also includes the production company and oftenstands out against the purple really well a logo. Alongside the small print there isand it would easily lure audiences in to look sometimes a certificate of the film and theat the poster. The purple and pink colours release date.help to signify that this film is going to bemostly based around girls because pink Typography: the font that is used is veryand purple and predominantly signified as easy to read and straight to the point.‘girly’ colours. Once again, the use of pink and purple alludes that this film might be directedSlogan: nearly all film posters have a slogan more towards the female sex rather thanso that the audience has something to the male sex. Also, the name of the mainrecognise it by. It usually fits in with the actress is included because the makers ofnarrative of the film and it’s normally quite the film know that fans of the mainclever and catchy. In this case it is ‘watch character will come and see the film just toyour back’. This immediately gives ideas to see the main person, regardless of the filmthe audience that the characters on the poster so it is important that the audience knowand in the film could be quite nasty and bitchy who is in the film.and this alludes to the fact that there might berivalry between some girls in the film. Main image: in this poster, there are two main images. Firstly, there is the image of Other films by the director: this can be the girl at the front who is seen to be quite common on film posters. It is looking over her shoulder and then behind used to entice the audiences who liked her there appears to be a ‘gang’ of three the film listed and to suggest to them girls who are striking poses. The slogan of that the film advertised will be ‘watch your back’ is effective here as the something they like or a similar nature. main character is turning around as if she is watching her back from the three girls behind. The two images really stand out and I think are very effective in giving little bits of characterisation away and giving the audience an insight into what the film might be about.
  • 30. CONVENTIONS OF MY FILM POSTER Typography: Here, I wanted my fonts to be really quirkyColour scheme: the whole colour and different and stand out on the page as I could takescheme of the poster is quite bright advantage of the black background. I feel I have done thisand the use of the two colours: by the use of the stars in the word ‘spotlight’ as it reallypurple and white works well I feel. emphasises the word and allows it to stand out on theThe use of the black curtain in the page. I also think the contrast between the words ‘Underbackground really allows the The’ and ‘Spotlight’ is really effective also. I have tried tocharacters and the text to stand out do the same with the actors/actresses names also.on top of it. The purple signifies afeminine target audience. I choseto use these colours because whenI researched romantic comedy filmposters, I found that they often usebright colours and so I wanted tofollow this convention.Small font: I created my own small fontthat includes all the people who workedon the film and the production company.This adds verisimilitude and allowsaudiences recognise this as a real filmposter.Slogan: the slogan I created is effectiveI feel as it is short, sharp and catchy. Itgives the audience the slightestinformation about the film but ultimately Main image: the main image I have used in this poster reallyleaves the audience wanting to know emphasises the narrative structure of the trailer. The use of the blackmore about the film and therefore being curtain in the background emphasise the storyline of the school showlured in to go and see it in the cinema. I and the two girls competing for the main part and then the image ofchose to use this slogan because I think the two female characters fighting over the boy as the secondit’s really appropriate and it fits in the storyline of the film. I think this image is effective, because it allowswith the narrative structure of the school some characterisation to occur and for the audience to get an insightshow and the audition process as as to what the film might be about and hopefully tempting them to‘Lights Camera Action’ is a well known want to go and see it in the cinema. I think it also gives of a comedicterm when it comes to putting on a atmosphere as the facial expression of the male character looks likeshow and performing and so I felt this he’s wanting help with these two girls fighting over him and as my filmslogan signified the use of some sort of is a romantic comedy, it’s important to get across the comedic side ofshow in the film. the film as well as the romantic side and I feel that this image and the overall poster does this.
  • 31. DID MY POSTER BREAK AWAY FROMANY CODES AND CONVENTIONS? Landscape instead of portrait: When researching romantic comedy film posters, I noticed most of them were constructed in a portrait design. However, when I went to construct my film poster, I felt that the image I was using didn’t really work in the portrait format and I really wanted to use that image because I had spent a lot of time setting it up and working with the image to get it right and so I really wanted to use it because I felt it came across as a really good promoter for the film. Because of this, I decided to use the landscape format and my image worked much better like this than in portrait. I am really glad that I did change the format to landscape and even though I went against the conventions of most romantic comedy film posters, I feel my film poster is still as effective in landscape. Showing the certificate: When researching romantic comedy film posters, I noticed that most of them included the use of the certificate of the film in the bottom right hand corner. To start with, I felt I should adhere to this convention as it lets my audience know who can see it and who can’t. However, when I was constructing my film poster, me and my teacher decided that I shouldn’t include the certificate on my poster because we felt it deflected from the actual poster and it had no real relevence or point in being there. Because of this, I decided to not include the certificate and I’m glad I didn’t in the end because I know some film posters have done the same and not included the certificate in it and even though I went against a convention of most film posters, I still feel my film poster is very effective.
  • 32. REVIEWING THE STRENGTHS ANDWEAKNESSES OF MY PRODUCTS
  • 33. MY FILM POSTER When making my film poster, I knew exactly in my mind the design I wanted. I knew the image I wanted to create and the characterisation and the storyline that I wanted to portray to the audience. However, I wasn’t quite sure how it was all going to come together on one page and all be incorporated to look like a film poster. I will show my progress to get to the final product in the next few slides and the few problems and encountered and how I overcome them to reach my final film poster.
  • 34.  In the first image is my initial ideas of what I wanted my film poster to look like. All I have started to do here is play around with the actors and actresses names and how I wanted them to look. I knew I definitely wanted them to be at the top of the page and I knew I wanted their surnames to be bigger than their first names because this was a common convention I noticed when I was researching film posters. I had also started to look for fonts to use for the slogan of my film and I had also started to construct the release date of my film. While I was experimenting with layout and colour schemes, I was also constructing my image for the film poster. Once I had taken this image and editing it in the way I thought was effective, I added it onto the poster in a portrait format. As I have already talked about earlier, the image was stretched and didn’t fit in with the format so I decided to change it to portrait and this is where I carried on editing and constructing my film poster in images 2 and 3.
  • 35.  Image 2 shows my image on landscape format for the first time. I have also changes the style of my actors and actresses names at the top of the page. I have done this because when researching film posters, I noticed that it was normally the surname that stood out the most and was bigger than the first name. I also noticed that the surname was always in a bold font whereas the first name was often more subtle, smaller and in a nicer font. Also, I have developed the creation of my film name and I did this by searching through websites such as http://www.dafont.com/ and http://www.fontspace.com/category/magazine. These websites were really useful because they allowed me to create fonts and use colours that I wouldn’t have been able to use on publisher, which is what I was creating my film poster on. I really like the style use for ‘SPOTLIGHT’ as I think the stars in the name are really effective because it gives an insight into the title of the film and why it is called what it is and this then alludes to what the film might be about and what the storyline might entail. I have also started to construct my small font that includes all the actors and actresses names, the directors, the producers, all the people that have worked on the film and the production company that the film is associated with. I managed to create my own by researching what is included in the small text on existing film posters and we also have some posters on the walls in the media room and so I looked the these for inspiration and research which really helped.
  • 36.  In the third image, I have taken off the certificate that was in the second image. I have done this because me and my teacher discussed and decided that the film poster would look better without it because it was distracting from the film poster itself and the message it was portraying. I was encouraged to do this because I noticed that some romantic comedy film posters also don’t incorporate the certificate either. I have also changed when the film is coming out from ‘July’ to ‘In Cinemas July’. I have decided to this because my media teacher advised it would be better to put ‘in cinemas’ and I agreed with her because then my audience will know exactly when it is in cinema rather than just saying ‘July’ and so using ‘In Cinemas’ certifies when the film is actually coming out. I have finally added comments from pundits and those who have already seen the film and reviewed it. I added comments such as ‘Best Film of the year!’ because I found this to be quite common when researching film posters. Also, the audience will see the others have seen the film and really enjoyed it, which could persuade and lure them in to go and see it.
  • 37. Strengths of my poster Weaknesses of my posterIt follows all of the codes and I feel like I could have editing theconventions that I identified in an image to make it stand out a littleearlier slide such as actors names, more and to scream romanticrelease date, a slogan, a main comedy genre a little more becauseimage, small text. even though I think it is a comedic and romantic image all in one, I feel I could emphasised the romantic comedy genre a bit more.It has a striking image that stands I didn’t include other actresses andout against the black curtain actors that played a dominant partbackground. The image also in the film as I felt it took up toosignifies a romantic comedy genre I much space on the page and thefeel and so fans of this genre would names would have deflected fromhopefully be lured in to the poster the image. This reduces theirand into watching the film. importance in the film when they are just as importance as the three characters included on the posterThe text is clear and can be easily I feel I could have incorporated theread. The title is dominant, adding to certificate somewhere on the pagethe effectiveness and the appeal of to allow the audience to know whothe film poster and also catches can see the film.people’s attentionIt has a catchy tagline that wouldlure people in, creating curiosityabout what the film might be about
  • 38. MY FILM MAGAZINE Unlike my film poster, I had many different ideas about the design I wanted to have In the following slides I will highlight the different ideas I had, the stages I went through to get to my final film magazine front cover. I will also highlight the strengths and weaknesses of my final product.
  • 39. Here is the development of my magazine front cover. In the first image, I have justbegun creating my masthead. In the second image, my magazine has developedmuch further. I chose to change the colour of my masthead from red to whitebecause I felt that white would stand out more on the black background comparedto the red and also I didn‘t want my masthead to look too much like Empire. I havealso started to add typical conventions of magazines onto the front page such as abarcode, a plug, a tagline, my slogan, secondary stories etc.
  • 40. Me and my teacher took a look at my secondimage because I was going to submit thatone as my final product. However, wedecided that there were still more things Icould to do improve it and make it look morelike a magazine front cover. I decided tomake my colour scheme still red and white,but add some orange to it because that is anunusual colour and I felt it worked well withthe other two colours and it also stands outon the page and so would lure audiences in.I‘ve also added some more images onto mypage and changed the way I‘ve layed out mysecondary stories. I‘ve also changed myskyline at the bottom from a white colour to ared as I felt this was more eye catching.Because I changed this, I moved the barcodeand the price up to the top of the magazinebecause I didn‘t want the barcode to deflectfrom the skyline. I am really happy with thechanges that I did make as I feel mymagazine has been much improved now.
  • 41. MY TRAILER Andrea and I did vigorous planning and research before we came up with the final concept for our trailer. Ever since we were given the full A2 brief, we knew we wanted to create a romantic comedy trailer because that genre is both of our favourite and it’s the type of genre we would go to the cinema to watch. We made several changes throughout the planning, filming and editing processes and I think our skills, knowledge and our final product has benefited from these changes In the following slides, I will highlight the different stages that we went through to get to our final trailer and the strengths and weaknesses of the trailer.
  • 42. ORGINIAL STORYBOARDS We made these storyboards right at the beginning of the course and we knew that as our ideas developed and changed slightly, we knew our storyboards wouldn’t be as accurate as they were at the beginning as many of the scenes we had planned on using have been cut and the narrative has been changed. I thought the storyboards were really useful as it helped us document our ideas down and get into the mindset of going scene by scene in creating the trailer. It also made filming much easier as we knew what we had to film, how long it was going to be, what props we needed, the shot size and angle we were using and the mise-en-scene we were using too.
  • 43.  We also documented our ideas onto an A2 piece of paper using post-it notes. I found this extremely useful as well as the storyboards because if we decided to change something or change the order of the narrative, we could just move the post-it notes around to get the storyline in the right order and it helped us to visualise our trailer from beginning to end.
  • 44. REASONING BEHIND OUR TRAILER Characters: the characters in our trailer were your average teenager/adolscent. We chose the characters around this age because we wanted the audience to be able to relate to them and we wanted the characters to be believable to the audience. We used both male and female characters because we obviously needed one main male character to play the character of the most popular boy in school. We used two main female characters so that we could incorporate and challenge stereotypes. Also, the characters we used are interested in drama and singing and so I felt this was really useful because they were taking part in something they really enjoyed and if this were real life, they would probably be auditioning for the school show. However, a downside of using everyday people meant that the action seemed a bit staged as they are obviously professional actors. An improvement would be to use real professional or people that have some experience in acting.
  • 45.  The setting: when researching romantic comedies, we found that the films that were created for the same target audience were often filmed in school and had an education setting, for example, mean girls. Others not set in schools were often set in busy towns and cities where things were always happening. After this research, me and Andrea decided to film the majority of our scenes in school because we thought it would be much easier to film in school because we would have all the equipment to hand and all of our actresses and actors wouldn’t be far away. We also thought that the setting needed to be in school as the storyline is based around the idea of a school show. The strengths of filming in school was that we have all the equipment close, the actors and actresses didn’t have to give up too much time to film, we knew the setting so we knew the best places to film. Also, we had our media teachers not far away if anything went wrong or if we needed any help However, a weakness we found was that it was hard to film at break times and lunch times because the corridors and other rooms were really busy and the younger children in school would often try to ruin the filming and so it was really hard to get a good shot. It was also hard to eliminate background noise too. To get around this, we tried to film in our frees and afterschool but that was also hard because me and Andrea and our actors didn’t all have frees at the same time so we did try to film as best as we could in the frees we did have together and the quiet time at break and lunchtime.
  • 46.  Lighting: We knew that we wanted to create spotlights for every audition that occurred in our trailer to emphasise the name of the trailer itself as ‘Under the Spotlight’ so each time we went to film an audition, we had to book the hall out and we had to sort out the lighting systems in the school. Sometimes there were small lights to hand that we could just use and sometimes we had to use the proper spotlights encorporated within the school lighting system. Either way was really useful and both ways worked excellently. We are lucky that we had these facilities in our school to create a spotlight effect otherwise the whole concept of our film and the audition scenes would have been effectively ruined or the scenes wouldn’t have come out as well as they did.
  • 47. COSTUMES In our trailer, we have three main characters: Miranda the popular girl, Millie the geeky girl and Greg the most popular boy in school. We are going to be quite stereotypical with our characters in what they look like and how they act. The costumes they were are extremely important in how they are portrayed to the audience and building up a characterisation and a relationship with the audience based on what they look like. What they look like will be the first thing the audience sees so its important that they realise who is the geeky girl and who is the popular girl which is fairly easy to distinguish.
  • 48. PROPS There are many different props that we intend to use in our teaser trailer. The auditionees for the show need a microphone to create the effect of a real audition. Also, in the audition scenes we have to use the lighting systems in the school hall as we want to create a spotlight effect on each person singing so that all the audiences attention is on them. When it comes to costumes, Miranda, the popular girls costume, will be very sophisticated and everyone will look up to her and want to look up to her. Shes stunning and her whole appearance will be perfect; make-up, hair and clothes. The character of Greg, the popular boy, will have a costume that is very rocky. He will do his audition with a guitar because he loves to play this and will come across as the jock sort of character with a leather jacket and the sweep-across hair. The character of Millie, the geeky girl, will fulfill what a stereotypical geek will look like. She will wear glasses and dress very geeky so that everyone makes fun of her. Other props also include make-up, that will be stolen in the sabotage scenes. We also will use folders and other utensils used in schools to bring across the idea that this film is being set in a school. The judges panel in the audition scenes will be sitting on chairs behind a table so for those scenes we will need a table and some chairs and clipboards and pencils so they can write things down during the audition so to give off the effect of a real audition. We also need to create a cast list that will be used at the end of the trailer. We have to create this because the two girls will walk up to the castlist up on the board to find out who has gotten the main part. However, the audience will not be able to see who has got the part so that the curiosity is built up so much that the audience have to go and watch the film to see who gets the part.
  • 49. THE TITLE Andrea and I thought long and hard about what we wanted to call our film. If I’m honest, it was probably one of the last things we thought about. We didn’t create a title until all the filming was complete and we were onto editing the text and captions for our trailer. Every name we thought of didn’t seem to fit with what we wanted. We eventually, after lots of looking on the internet and searching through dictionaries came up with ‘Under the Spotlight’. We chose this because we felt it was really relevant to what our film is actually about. The name of the film immediately gives this sense of being under a spotlight and being under pressure. The use of the spotlight signifies for being on a stage and doing a performance of some sort because when I first thought of ‘Under the Spotlight’, the idea of performing and auditioning is the first thing that came to mind which I hope will be the same for our audience. In the terms of the layout, I really like what we did with the title. We created a spotlight background with glitter shimmering down which I thought was really nice. Then, we knew that in romantic comedies, if the film was more than one word long then there were often two different styles for the different words and they were often in different colours so we decided to follow this convention by having ‘Under The’ in a different font and a different colour than ‘Spotlight’. I think overall, the name of our film and the layout of it is excellent because I really think it stands out, it’s not a boring style of a boring name and therefore I think it really does lure the audience in to want to go and watch it in the cinema.
  • 50. EVALUATION AND ANALYSIS OF OURCAMERA WORK
  • 51.  The first image is a close up of Natalie, it is slightly at an angle too though. We chose to use a close up to show her reaction to her comments from the judges so that the audience can empathise with her. The slant also makes Natalie appear quite vulnerable also and it aims to belittle her The second image is an establishing shot. We went up to the top of the hill that our school is at the bottom of to create this shot and it lets the audience know where the narrative is going to be taking place The second image is a mixture of a two person shot, a reaction shot and a medium close up. Here, the two main female characters are running up to the cast list to see if they have got the part or not. The two person shot is because there is two of them in the scene and so the audience needs to see the interaction between the two of them. Also, the reaction shot is used to show their reaction, although, we didn‘t want them to show too much emotion when they saw the castlist because then it might give what happens at the end of the film away to the audience and we don‘t want that to happen. The next two images were both long shots of the two female characters. We decided to have two long shots one after another because it would be the first time that the two characters are introduced to the audience and so it was important that the audience get a good visualisation of the whole of the character, from top to bottom, so that the audience could then build up a characterisation and a relationship with the character. Finally, the last image is a panning shot, although it‘s hard to document that. This is the reaction from the judges after Kieran has felt into the camera and made a complete fool of himself. The camera pans from one judge to the next and to the next one, showing that they‘re all laughing. This would prompt the audience to laugh as they will be able to see that this part of the film is supposed to be funny.
  • 52. THE MUSIC Over the past week I have been adding the sound onto my trailer which is one of the last things me and my partner needed to do. To start with, me and my partner browsed the internet and some websites to look for some non-copyright music that we could use in our film. However, after a while of searching websites such as http://freeplaymusic.com/ we couldnt find any music that would be effective in our trailer. The music we did decide on was created by one of our peers and friends, Joe Perrins who is excellent player of the piano. We told him that we wanted the sound on our trailer to be upbeat and have a jolly, happy sound to it as our trailer is that of a comedic tone. So, we got him to just create some chords on the piano and we recorded this with a sound recorder. We recorded a few different types of sound and then transferred the sounds by USB to the computer so we could listen intently and decide which one we thought would work best with the trailer. In the end, we came to a conclusion on which sound we were going to use on our trailer and Im really happy with it. The main sound in my trailer is conventional to the type of genre my trailer is because it is upbeat and lures the audience in because it creates a happy atmosphere that makes the audience want to know what the song is playing played for, therefore making them watch the trailer and being pursuaded to go and watch the film in the cinema. There are a few other sound effects that me and my partner chose to use on our trailer.
  • 53.  This is the heartbeat sound we use towards the end of our teaser trailer as the two girls, Miranda and Millie and running up the castlist to see if they have got the part in the show. We wanted to use the heartbeat because it creases a tense atmosphere and builds up the tension as the audience will want to know which girl has got the main part in the film as this is what the rest of the trailer builds up to. The heartbeat sound effect also allows for the pace to slow down at the end so that the narrative of the end of the trailer can be brought across to the audience and so that they know whats going on because the beginning of the trailer starts of slow and then the camera shots and edits begin to pick up pace as the narration is established and I think it is effective to bring the trailer back round to the slow pace at the end again, like the beginning, so that the message of the teaser trailer is determined by the audience and so that they can really establish what is going on towards the end of the trailer because if the trailer just carried on at a fast pace throughout, then the audience may not have a clue what the narrative storyline of the trailer actually is and so wont be lured in to go and watch the film at the cinemas so I think the use of the heartbeat sound effect allows for the contrast in the fast pace and the slow pace so that the audience really grasps the ending of the trailer and so want to go and see it in the cinema because that is the main outcome that me and my partner want for this trailer http://www.youtube.com/watch?v=7eFn8Cgcx8g
  • 54.  Finally, the last bit of sound we used in our trailer comes right at the start of the trailer and is encorporated in our ident. Our production company is called Shooting Star Productions and the ident involves those words coming down from the sky and then a shooting star flying over the sky. When we were playing our finished film back, we realised that the effect of the shooting star wasnt as great as it could be because it made no noise when it flew across so once again, we spent some time browsing through internet and websites to find some suitable whooshing sound effects that would emphasis the use of the shooting star. We went onto YouTube and searched for shooting star sound effects and we finally found one that we thought would fit in with our ident. I think the use of this sound effect really emphasises the shooting star as it flies across the sky and therefore shows what our production company is all about. I think the sound effect is very effective in that it makes the star stand out during the ident and therefore makes the finish production of the teaser trailer better as a whole http://www.youtube.com/watch?v=dpQo9EW318c
  • 55.  I found adding sound to my trailer suprisingly easy. All I had to do was convert the youtube videos into MP3 files using a youtube converter website such as http://www.video2mp3.net/ and then once the video was in My Documents, I could just go onto the software I was using to make my trailer, encorporate the sound into the programme and then just drag it down onto the soundtrack part of the timeline. Then, I could cut and extend the piece of sound and move it around my timeline as much as I liked to get in the right part of the trailer and going at the right speed. I could even make it longer or shorter using the cutting tool to make sure that the sound was added to the trailer in the professional way. Through this, I feel we have added some very effective sound onto our trailer that fits in very well with the narrative of the trailer and therefore contributes to it being a professional finished product.
  • 56. LEFT ON THE EDITING FLOOR Some of the footage was left out of the trailer due to time constraints and trying to move the plot forwards. Click on the links below to see the footage that didn’t make it to the final trailer. http://www.youtube.com/watch?v=kTByA50Cdzg http://www.youtube.com/watch?v=6mtgPt_oeRI http://www.youtube.com/watch?v=TmwRxjDvITU http://www.youtube.com/watch?v=0rb3eh3DdzI http://www.youtube.com/watch?v=Bjh3LbcNqg4
  • 57. OVERALL EVALUATION OF FILMING AND EDITINGOverall film Camera shots Editing EquipmentOverall, I am really pleased with the outcome of We effectively used a We found the editing The editing software was often slow andmy trailer. I think we have created a good variety of camera shots software really hard to kept crashing which was a downfall. Also,romantic comedy trailer with a good story that and angles to keep the use in the beginning but the programme was only installed on thefollows all of the codes and conventions we had audience interested got used to it towards media computers so we couldn’t editresearched. We have a clear narrative and lure and enticed. the end of the editing anywhere else if the computers were takenaudiences in by not telling them what happens in process. I feel ourthe end editing is of really good quality because we had lots of footage and did well to cut it down to the final product. I also like our text and captions too.I think our trailer is appropriate for our target The camera is almost The editing software The tripod was often stiff and towards theaudience always still and in focus often crashed and shut end of the filming process, most of the and in frame down which was time equipment was either missing or broken so consuming it was hard when it came to re-filming some scenes.The plot is original and we have not copied ideas Some sections of the There were no tutorials Through using this new software, myfrom other films. film have loud for the programme computing skills have improved vastly over background sound which meant we had to the course. which could have been teach ourselves quickly prevented and we could and get used to the have used a larger software. variety of camera shots and angles.