Social Media for Small Business

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An overview of Social Media for Small Business for the 2013 Urban Mediamakers Film Festival - Small Business Digital Marketing Summit.

An overview of Social Media for Small Business for the 2013 Urban Mediamakers Film Festival - Small Business Digital Marketing Summit.

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  • 1. Social Media for Small Business An Overview, by Kathryn R. Smith, Social & Digital Media
  • 2. Social Media for Small Business • Answering 5 “W”s” • What is it? • Who should do it? • Why do it? • Where/when to start? • How to do it?
  • 3. Social Media for Small Business What is it?
  • 4. Social Media for Small Business Who should do it? • YOU • You have the Knowledge • You have Passion • You own the Brand Image
  • 5. Social Media for Small Business Why do it? • Budget • Time • Resources • Grassroots potential
  • 6. Social Media for Small Business Where/when to start? • Start Now! • Pick a Network (and keep trying them until you find what works for you):
  • 7. Social Media for Small Business How to do it? • Find your community • Join the conversation • Share something useful • Ask for the favor • Be genuine
  • 8. Additional Resources: • http://twitter.com • https://facebook.com • https://foursquare.com • http://www.tumblr.com • http://www.youtube.com • https://vine.co • http://instagram.com • http://www.businessesgrow.com/ • http://www.mashable.com • http://spinsucks.com/ Kathryn R. Smith @kathrynrsmith Linkedin.com/in/kathrynrsmith
  • 9. Image Sources: • http://www.flickr.com/photos/chrisjl/4751 558220/ • http://www.flickr.com/photos/mikecogh/7 348035690/ • http://www.flickr.com/photos/maebmij/12 3180774/ • http://www.flickr.com/photos/purpleslog/3 244332524/ • http://www.flickr.com/photos/danmoyle/5 634567317/ • http://www.flickr.com/photos/theenmoy/5 505366920/ • Social Media Icons by Dan Leech