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Social Media for Small Business
An Overview, by Kathryn R. Smith, Social & Digital Media
Social Media for Small Business
• Answering 5 “W”s”
• What is it?
• Who should do it?
• Why do it?
• Where/when to start?
...
Social Media for Small Business
What is it?
Social Media for Small Business
Who should do it?
• YOU
• You have the Knowledge
• You have Passion
• You own the Brand Im...
Social Media for Small Business
Why do it?
• Budget
• Time
• Resources
• Grassroots potential
Social Media for Small Business
Where/when to start?
• Start Now!
• Pick a Network (and keep
trying them until you find
wh...
Social Media for Small Business
How to do it?
• Find your community
• Join the conversation
• Share something useful
• Ask...
Additional Resources:
• http://twitter.com
• https://facebook.com
• https://foursquare.com
• http://www.tumblr.com
• http:...
Image Sources:
• http://www.flickr.com/photos/chrisjl/4751
558220/
• http://www.flickr.com/photos/mikecogh/7
348035690/
• ...
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Social Media for Small Business

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An overview of Social Media for Small Business for the 2013 Urban Mediamakers Film Festival - Small Business Digital Marketing Summit.

Published in: Business, News & Politics
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Transcript of "Social Media for Small Business"

  1. 1. Social Media for Small Business An Overview, by Kathryn R. Smith, Social & Digital Media
  2. 2. Social Media for Small Business • Answering 5 “W”s” • What is it? • Who should do it? • Why do it? • Where/when to start? • How to do it?
  3. 3. Social Media for Small Business What is it?
  4. 4. Social Media for Small Business Who should do it? • YOU • You have the Knowledge • You have Passion • You own the Brand Image
  5. 5. Social Media for Small Business Why do it? • Budget • Time • Resources • Grassroots potential
  6. 6. Social Media for Small Business Where/when to start? • Start Now! • Pick a Network (and keep trying them until you find what works for you):
  7. 7. Social Media for Small Business How to do it? • Find your community • Join the conversation • Share something useful • Ask for the favor • Be genuine
  8. 8. Additional Resources: • http://twitter.com • https://facebook.com • https://foursquare.com • http://www.tumblr.com • http://www.youtube.com • https://vine.co • http://instagram.com • http://www.businessesgrow.com/ • http://www.mashable.com • http://spinsucks.com/ Kathryn R. Smith @kathrynrsmith Linkedin.com/in/kathrynrsmith
  9. 9. Image Sources: • http://www.flickr.com/photos/chrisjl/4751 558220/ • http://www.flickr.com/photos/mikecogh/7 348035690/ • http://www.flickr.com/photos/maebmij/12 3180774/ • http://www.flickr.com/photos/purpleslog/3 244332524/ • http://www.flickr.com/photos/danmoyle/5 634567317/ • http://www.flickr.com/photos/theenmoy/5 505366920/ • Social Media Icons by Dan Leech
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