Brazil - Country Brief
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  • 1. Country Briefing Brazil
  • 2. Country  Brazil is located in the southern hemisphere, on the South American continent.  Capital: Brasilia  Climate: tropical or semitropical with temperate zones  Language: Portuguese  Population: 5th most populated country in the world
  • 3. History  Colonization of the country by the Portuguese around 1500 and ruled from Lisbon until 1808 (InfoPlease).  Brazil declared independence from Portugal in 1822.  1889 – 1930: constitutional presidency  1930 – 1985: dictatorship and ruled by military officials  1989: free elections, return to democracy
  • 4. Political Environment  Federative Republic of Brazil, is “a federal republic with 26 states and a federal district” (US Department of State).  Constitution was established in 1988, granting broad powers to the federal government  The executive branch  President – elected by popular vote  Cabinet – appointed by president  The legislative branch - bicameral National Congress,  Senate  Chamber of Deputies  The judicial branch  Supreme Federal Tribunal  Higher Tribunal of Justice  Regional Federal Tribunals  Congress hosts nineteen political parties with unstable party affiliation by politicians (US Department of State).
  • 5. Economic Environment  Large and well-developed agricultural, mining, manufacturing, and service sectors  BRIC – emerging future market  Generally, Brazil‟s economic and operating environment has improved since the inception of President Lula da Silva in 2002.  Macroeconomic stability has improved  Build up of foreign reserves  Reduced debt profile  Decreased unemployment and inflation  Strong exports  Sustained economic growth  Brazil encourages and welcomes foreign direct investment  Risk: complicated tax codes, high taxes, and a difficult to maneuver regulatory environment  New policies and treaties aim at minimizing risks  Great market potential and future prospects
  • 6. Culture & Traditions  Six cultural groups – the Portuguese, Africans, Europeans, Middle Eastern, Japanese, Asian immigrants, and indigenous people  Brazilian system for racial classification very complex:  Skin color is graded on a continuum  Racial classification also considers factors of economic status, social class, and education  Diverse cultural heritage and the blending of traditions  Catholicism vs. carnival celebrations
  • 7. Culture & Customs  Hofstede‟s Cultural Dimensions:  “in the middle of collectivist and individualistic influences”  High degree of power distance  Quality of life is important  High uncertainty avoidance  Emphasize relationships  Jeitinho – “little way around”
  • 8. Leadership & Motivation  Latin American cluster for successful leadership:  Individual‟s charisma  Team-oriented  Self-protective  Motivation  Motivators:  Achievement  Tasks  Responsibility  Hygiene factors:  Policies and administration – particularly relating to training  Salary  Security – job security
  • 9. Negotiation  Brazilians prefer styles of negotiation that reflect high concern for the other  Emphasize group harmony over self interest  Brazilians distinguish between “ingroup” and “outgroup,” thus applying different rules and guidelines to the negotiation process for each  Face-to-face meetings are preferred  Meetings will take time  Establish relationship  Review details  Relationships with business partners are integral  Avoids antagonism and undesirable outcomes  Instills level of comfort  Brazilians emphasize relationships by viewing negotiations to occur between people not companies  Provide business cards – preferably in English and Portuguese
  • 10. Conclusion  Brazil has great economic potential and represents a promising market for companies  Success will depend on leaders, managers, and employees to understand the local culture and adapt practices to fit the same.  Brazilians emphasize relationships!  Network and establish relationships with other business, managers, and employees  Be patient, open, and view cultural differences as an opportunity
  • 11. References  Adler, N.J. (2008). International dimensions of organizational behavior. Mason, OH: South Western  Advameg, Inc. (2009). Brazil. Retrieved from  Amado, G., &Brasil, H.V. (1991). Organizational behaviors and cultural context: the Brazilian “jeitinho.” International Studies of Management and Organization, 21(3), 38-61. Retrieved from an%20%20Jeitinho.pdf  Central Intelligence Agency. (2010). World fact book: Brazil. Retrieved from world-factbook/geos/br.html#top  Cultural Dimensions: Brazil (Graph). ITIM International. Retrieved from  InfoPlease. Brazil. Retrieved from  Kwintessential. Brazil – language, culture, customs, and etiquette. Retrieved from  Leme, P. (2006). The „B‟ in BRICs: unlocking Brazil‟s growth potential. Goldman Sachs. Retrieved from  Nguyen, A. (2010). Brazil‟s economy „more sustainable‟ than China, Mobius says. BusinessWeek. Retrieved from  Northouse, P.G. (2010). Leadership: theory and practice. Los Angeles, CA: Sage Publications, Inc.  Padgett, T., &Downie, A. (2009). Olymic dreams realized, Brazil takes the spotlight. Time. Retrieved from,8599,1927582,00.html  Pearson, V.M.S, & Stephan, W.G. (1998). Preferences for styles of negotiation: a comparison of Brazil and the U.S. International Journal of Intercultural Relations, 22(1), 67-83. doi:10.1016/S0147-1767(97)00036-9  Sledge, S., Miles, A., &Coppage, S. (2008). What role does culture play? A look at motivation and job satisfaction among hotel workers in Brazil. International Journal of Human ResourceManagement, 19(9), 1667-1682. doi:10.1080/09585190802295157.  U.S. Department of State. (2010). Background note: Brazil. Retrieved from