By Kathleen Joyce Principles and Elements of Design

Do you Think constantly changing fonts are annoying to read? Think “canned” clip art shapes are obnoxious? Or what about page numbers that you can’t find? 2

Do you Think constantly changing fonts are annoying to read?

Think “canned” clip art shapes are obnoxious?

Or what about page numbers that you can’t find?

Maybe you need some consistency and repetition in your life?

Maybe you need some consistency and repetition in your life?

Repetition- reappearing properties throughout an artwork that provide connections, similarities, and consistency Consistency- agreement or harmony of different parts or different things, uniformity, cohesiveness

Repetition- reappearing properties throughout an artwork that provide connections, similarities, and consistency

Consistency- agreement or harmony of different parts or different things, uniformity, cohesiveness

Repetition of design elements creates unity and organization within the artwork Acts as a visual key to tie the pieces of artwork together Repetition works with pattern to make the artwork seem active

Repetition of design elements creates unity and organization within the artwork

Acts as a visual key to tie the pieces of artwork together

Repetition works with pattern to make the artwork seem active

Reinforces a message or theme, provides regularity, and creates familiarity Controls the viewer’s eye and helps to maintain their attention on the design Make reading and viewing both easier and more comfortable

Reinforces a message or theme, provides regularity, and creates familiarity

Controls the viewer’s eye and helps to maintain their attention on the design

Make reading and viewing both easier and more comfortable

DO’S Repeat key elements like main graphics, font style, color and size Be creative- Give a little variation to a repeated graphic’s color, location, or size Repeat format for headings and titles Make repetition noticeable for a distinctive style DON’TS Monontony Use same boring pictures or clip art over and over Simply copy and paste Alter repetitions so much they cannot be recognized Clutter up the artwork and confuse the viewer

DO’S

Repeat key elements like main graphics, font style, color and size

Be creative- Give a little variation to a repeated graphic’s color, location, or size

Repeat format for headings and titles

Make repetition noticeable for a distinctive style

DON’TS

Monontony

Use same boring pictures or clip art over and over

Simply copy and paste

Alter repetitions so much they cannot be recognized

Clutter up the artwork and confuse the viewer

http://www.bluemoonwebdesign.com/art-lessons-9.asp http://webdesign.about.com/od/webdesignbasics/p/aarhythm.htm http://en.wikibooks.org/wiki/Graphic_Design/Principles_of_Design#Harmony http://www.goshen.edu/art/ed/Compose.htm http://www.webdesign.org/web/web-design-basics/design-principles/conscious-consistency-the-principle-of-repetition.2635.html http://www.educ.kent.edu/community/VLO/design/index.html

http://www.bluemoonwebdesign.com/art-lessons-9.asp

http://webdesign.about.com/od/webdesignbasics/p/aarhythm.htm

http://en.wikibooks.org/wiki/Graphic_Design/Principles_of_Design#Harmony

http://www.goshen.edu/art/ed/Compose.htm

http://www.webdesign.org/web/web-design-basics/design-principles/conscious-consistency-the-principle-of-repetition.2635.html

http://www.educ.kent.edu/community/VLO/design/index.html