• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Measurements in Social Media
 

Measurements in Social Media

on

  • 422 views

This is my slides for the presentation on measurements in social media marketing.

This is my slides for the presentation on measurements in social media marketing.

Statistics

Views

Total Views
422
Views on SlideShare
422
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Measurements in Social Media Measurements in Social Media Presentation Transcript

    • By. Ki Yeon (Katherine) Sung
    • Scale
      Social media
    • Then how can we measure
      Social Media Marketing Campaign?
      • Finding the “right” measurements to measure social media marketing campaign is key.
    • “Ultimately, you need to start with figuring out your business objectives and then apply these metrics accordingly.”
      David Berkovitz
    • Three Core measurements that are
      commonly used:
      Exposure
      Engagement
      Influence
    • Listen carefully to Prof. Sung
      http://www.youtube.com/watch?v=wPUdZ3KeAbo
    • Despite the impacts on the above mentioned measurements, there are many other tools that can be viewed as "important“. However, those usually paint a fuzzy picture on the well-being of its social media marketing campaign.
    • Advertisement Value Equivalency (AVEs)
      • refers to a monetary value of marketingefforts
      Cost of a social media campaign

      The amount of impact created from the campaign
    • ROI of social media campaign
    • The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable”
    • Conclusion