The Future of Digital Marketing - SalesForce.com | Deloitte

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Presentatie tijdens de evenement "The Future of Digital Marketing" georganiseerd door SalesForce.com & Deloitte op 24 April 2014

The Future of Digital Marketing - SalesForce.com | Deloitte

  1. 1. The Future of Digital Marketing SalesForce.com | Deloitte
  2. 2. Technology drives prosperity
  3. 3. 1440 1605
  4. 4. 1840 1875
  5. 5. 1880 1906
  6. 6. 1979 1989
  7. 7. 1998 2001
  8. 8. 2006
  9. 9. 2007 2010
  10. 10. 2013 2014
  11. 11. 2015+
  12. 12. Renewable energy Energy Storage
  13. 13. Advanced materials Advanced oil and gas exploration and recovery
  14. 14. 3D printing Next-generation genomics
  15. 15. Advanced robotics Autonomous vehicles
  16. 16. Automation of knowledge work The Internet of Things
  17. 17. Cloud technology Mobile Internet
  18. 18. The Mobile decade
  19. 19. Evolution is adaptive. Not necessarily progressive.
  20. 20. McKinsey Global Institute, “The Social economy: unlocking value and productivity through social technologies”, July 2012
  21. 21. You can be adaptive.
  22. 22. Social Customer centricity Analytics Brand Value
  23. 23. Customer centricity
  24. 24. Social Customer centricity Analytics Brand Value • Leadgeneration
  25. 25. Social Customer centricity Analytics Brand Value • Leadgeneration • Customer service
  26. 26. Social Customer centricity Analytics Brand Value • Leadgeneration • Customer service • Collaboration
  27. 27. Social Customer centricity Analytics Brand Value • Product development
  28. 28. Social Customer centricity Analytics Brand Value • Product development • Demand forcasting
  29. 29. Social Customer centricity Analytics Brand Value • Reputation
  30. 30. #geslaagd
  31. 31. Social Customer centricity Analytics Brand Value • Reputation • Exposure
  32. 32. “Half the money I spend on advertisingiswasted; the trouble isI don't know which half!" Henry Ford
  33. 33. The worst Harlem shake
  34. 34. Marketing Building Sustainable Business
  35. 35. Marketing Building Sustainable Business Digital
  36. 36. The Future of Digital Marketing
  37. 37. 1. Adaptability is the new competitive advantage.
  38. 38. Wehkamp.nl DeliXL.nl
  39. 39. 2. Experimentation is the new planning.
  40. 40. 3. Build and model Accountability.
  41. 41. “It’s not only what we DO, but also what we DO NOT do for which we are accountable” John Baptiste Moliére
  42. 42. 4. Become data-driven.
  43. 43. Data-driven companies are better performers! - 6% more productive - 5% more profitable
  44. 44. 5. Invest in a digital marketing strategy.
  45. 45. 6. “Think Big. Start small. Scale fast.” C.K. Prahalad
  46. 46. Prof.dr. Henry Robben & Prof.dr. Rudy Moenaert
  47. 47. Drs. Katherine Kucherenko @katherinekucher digital-power.com 0642392366 Thank you!

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