The Future of Digital Marketing  - SalesForce.com | Deloitte
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The Future of Digital Marketing - SalesForce.com | Deloitte

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Presentatie tijdens de evenement "The Future of Digital Marketing" georganiseerd door SalesForce.com & Deloitte op 24 April 2014

Presentatie tijdens de evenement "The Future of Digital Marketing" georganiseerd door SalesForce.com & Deloitte op 24 April 2014

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The Future of Digital Marketing  - SalesForce.com | Deloitte The Future of Digital Marketing - SalesForce.com | Deloitte Presentation Transcript

  • The Future of Digital Marketing SalesForce.com | Deloitte
  • Technology drives prosperity
  • 1440 1605
  • 1840 1875
  • 1880 1906
  • 1979 1989
  • 1998 2001
  • 2006
  • 2007 2010
  • 2013 2014
  • 2015+
  • Renewable energy Energy Storage
  • Advanced materials Advanced oil and gas exploration and recovery
  • 3D printing Next-generation genomics
  • Advanced robotics Autonomous vehicles
  • Automation of knowledge work The Internet of Things
  • Cloud technology Mobile Internet
  • The Mobile decade
  • Evolution is adaptive. Not necessarily progressive.
  • McKinsey Global Institute, “The Social economy: unlocking value and productivity through social technologies”, July 2012
  • You can be adaptive.
  • Social Customer centricity Analytics Brand Value
  • Customer centricity
  • Social Customer centricity Analytics Brand Value • Leadgeneration
  • Social Customer centricity Analytics Brand Value • Leadgeneration • Customer service
  • Social Customer centricity Analytics Brand Value • Leadgeneration • Customer service • Collaboration
  • Social Customer centricity Analytics Brand Value • Product development
  • Social Customer centricity Analytics Brand Value • Product development • Demand forcasting
  • Social Customer centricity Analytics Brand Value • Reputation
  • #geslaagd
  • Social Customer centricity Analytics Brand Value • Reputation • Exposure
  • “Half the money I spend on advertisingiswasted; the trouble isI don't know which half!" Henry Ford
  • The worst Harlem shake
  • Marketing Building Sustainable Business
  • Marketing Building Sustainable Business Digital
  • The Future of Digital Marketing
  • 1. Adaptability is the new competitive advantage.
  • Wehkamp.nl DeliXL.nl
  • 2. Experimentation is the new planning.
  • 3. Build and model Accountability.
  • “It’s not only what we DO, but also what we DO NOT do for which we are accountable” John Baptiste Moliére
  • 4. Become data-driven.
  • Data-driven companies are better performers! - 6% more productive - 5% more profitable
  • 5. Invest in a digital marketing strategy.
  • 6. “Think Big. Start small. Scale fast.” C.K. Prahalad
  • Prof.dr. Henry Robben & Prof.dr. Rudy Moenaert
  • Drs. Katherine Kucherenko @katherinekucher digital-power.com 0642392366 Thank you!