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The Future of Digital Marketing - SalesForce.com | Deloitte

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Presentatie tijdens de evenement "The Future of Digital Marketing" georganiseerd door SalesForce.com & Deloitte op 24 April 2014

Presentatie tijdens de evenement "The Future of Digital Marketing" georganiseerd door SalesForce.com & Deloitte op 24 April 2014

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  • 1. The Future of Digital Marketing SalesForce.com | Deloitte
  • 2. Technology drives prosperity
  • 3. 1440 1605
  • 4. 1840 1875
  • 5. 1880 1906
  • 6. 1979 1989
  • 7. 1998 2001
  • 8. 2006
  • 9. 2007 2010
  • 10. 2013 2014
  • 11. 2015+
  • 12. Renewable energy Energy Storage
  • 13. Advanced materials Advanced oil and gas exploration and recovery
  • 14. 3D printing Next-generation genomics
  • 15. Advanced robotics Autonomous vehicles
  • 16. Automation of knowledge work The Internet of Things
  • 17. Cloud technology Mobile Internet
  • 18. The Mobile decade
  • 19. Evolution is adaptive. Not necessarily progressive.
  • 20. McKinsey Global Institute, “The Social economy: unlocking value and productivity through social technologies”, July 2012
  • 21. You can be adaptive.
  • 22. Social Customer centricity Analytics Brand Value
  • 23. Customer centricity
  • 24. Social Customer centricity Analytics Brand Value • Leadgeneration
  • 25. Social Customer centricity Analytics Brand Value • Leadgeneration • Customer service
  • 26. Social Customer centricity Analytics Brand Value • Leadgeneration • Customer service • Collaboration
  • 27. Social Customer centricity Analytics Brand Value • Product development
  • 28. Social Customer centricity Analytics Brand Value • Product development • Demand forcasting
  • 29. Social Customer centricity Analytics Brand Value • Reputation
  • 30. #geslaagd
  • 31. Social Customer centricity Analytics Brand Value • Reputation • Exposure
  • 32. “Half the money I spend on advertisingiswasted; the trouble isI don't know which half!" Henry Ford
  • 33. The worst Harlem shake
  • 34. Marketing Building Sustainable Business
  • 35. Marketing Building Sustainable Business Digital
  • 36. The Future of Digital Marketing
  • 37. 1. Adaptability is the new competitive advantage.
  • 38. Wehkamp.nl DeliXL.nl
  • 39. 2. Experimentation is the new planning.
  • 40. 3. Build and model Accountability.
  • 41. “It’s not only what we DO, but also what we DO NOT do for which we are accountable” John Baptiste Moliére
  • 42. 4. Become data-driven.
  • 43. Data-driven companies are better performers! - 6% more productive - 5% more profitable
  • 44. 5. Invest in a digital marketing strategy.
  • 45. 6. “Think Big. Start small. Scale fast.” C.K. Prahalad
  • 46. Prof.dr. Henry Robben & Prof.dr. Rudy Moenaert
  • 47. Drs. Katherine Kucherenko @katherinekucher digital-power.com 0642392366 Thank you!