Social Media in Business-2-Business in Netherlands

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Presentation at the B2B Goes Social conference at Nyenrode Business Universiteit on 12 April 2012. Social media in B2B marketing by Katherine Kucherenko.

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  • Social Media in Business-2-Business in Netherlands

    1. 1. Social Media in B2B Nyenrode Business Universiteit @katherinekucher 12 April 2012
    2. 2. COMPLEXITY
    3. 3. Media industryMedia
    4. 4. Internet
    5. 5. 1960 2008 2% 14%
    6. 6. 1950 200734% 7%
    7. 7. !
    8. 8. www.rockyourrefound.com
    9. 9. “It’s only a failureif we fail to getthe learning”Scott CookSEO Intuit
    10. 10. “Innovations that expand markets will almost always come from outside the industry” Albert Einstein
    11. 11. InteractiesTransparantieRatings Reputational currency
    12. 12. “Our competitors aren’ttaking our market sharewith devices..........they are taking ourmarket share with anentire eco-system” Stephen Elop
    13. 13. Broader signal detectionParallel innovationSuperior flexibilityRapid mobilization
    14. 14. 1 2Rules designed Rules designed to prevent to prevent irrevocable moral, ethical, disaster and legal issues
    15. 15. InteractiesTransparantieRatings
    16. 16. Hoeveel moeite heeft het jou alsklant gekost om iets voor elkaar te krijgen? Op de schaal van 1 tot 5
    17. 17. CES
    18. 18. VINDBAARHEID &
    19. 19. 17%
    20. 20. VINDBAARHEID &
    21. 21. What’s on yourwebsite?
    22. 22. VINDBAARHEID &
    23. 23. VINDBAARHEID & DUURZAAMCONCURRETIEVOORDEEL
    24. 24. NEXT PRACTICE ...................
    25. 25. KATHERINE KUCHERENKOOnline Business Strateeg@katherinekucher

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