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Social Media in Business-2-Business in Netherlands
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Social Media in Business-2-Business in Netherlands

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Presentation at the B2B Goes Social conference at Nyenrode Business Universiteit on 12 April 2012. Social media in B2B marketing by Katherine Kucherenko.

Presentation at the B2B Goes Social conference at Nyenrode Business Universiteit on 12 April 2012. Social media in B2B marketing by Katherine Kucherenko.

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Social Media in Business-2-Business in Netherlands Social Media in Business-2-Business in Netherlands Presentation Transcript

  • Social Media in B2B Nyenrode Business Universiteit @katherinekucher 12 April 2012
  • COMPLEXITY
  • Media industryMedia
  • Internet
  • 1960 2008 2% 14%
  • 1950 200734% 7%
  • !
  • www.rockyourrefound.com
  • “It’s only a failureif we fail to getthe learning”Scott CookSEO Intuit
  • “Innovations that expand markets will almost always come from outside the industry” Albert Einstein
  • InteractiesTransparantieRatings Reputational currency
  • “Our competitors aren’ttaking our market sharewith devices..........they are taking ourmarket share with anentire eco-system” Stephen Elop
  • Broader signal detectionParallel innovationSuperior flexibilityRapid mobilization
  • 1 2Rules designed Rules designed to prevent to prevent irrevocable moral, ethical, disaster and legal issues
  • InteractiesTransparantieRatings
  • Hoeveel moeite heeft het jou alsklant gekost om iets voor elkaar te krijgen? Op de schaal van 1 tot 5
  • CES
  • VINDBAARHEID &
  • 17%
  • VINDBAARHEID &
  • What’s on yourwebsite?
  • VINDBAARHEID &
  • VINDBAARHEID & DUURZAAMCONCURRETIEVOORDEEL
  • NEXT PRACTICE ...................
  • KATHERINE KUCHERENKOOnline Business Strateeg@katherinekucher