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Important Report from the Committee for the Future of Revenue Generation, UCSC






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Important Report from the Committee for the Future of Revenue Generation, UCSC Important Report from the Committee for the Future of Revenue Generation, UCSC Presentation Transcript

  • Our Future is Here Report of the Committee for the Future of Revenue Generation, UCSC October 2010
  • The Problem
    • Budget cuts are compromising our core teaching and research missions.
    • The state is an increasingly unreliable funding partner.
    • Silicon Valley remains a net drain on our resources.
    • Campus morale is low.
  • The Solution: “Our Future is Here”
    • This new revenue-generating project will:
    • Generate significant funds for the campus
    • Capitalize on the UCSC brand
    • Boost faculty and staff morale
  • “ Our Future is Here” Medical Marijuana Production at the University of California, Santa Cruz
  • Rationale:
    • The recent legalization of medical marijuana has produced a fast-growing, emerging market.
    • UCSC is well-positioned to become an important player in this dynamic sector.
    • Medical marijuana is UCSC’s opportunity to achieve security and excellence for the future.
  • UCSC’s Strategic Advantages
    • Existing agro-ecology program
    • Ample land for large-scale cultivation
    • Existing brand image of UCSC as marijuana-friendly campus
  • The UCSC brand
    • UCSC was named “most stoned campus on earth” by Rolling Stone magazine in 2004.
    • McHenry Library is home of the Grateful Dead archives.
    • “ 420”—marijuana advocates’ unofficial and unsanctioned celebration—is the campus’s second-largest annual event, after commencement.
  • Why Now?
    • If downward trajectories of public funding continue, UCSC must find alternative sources of revenue.
    • These times require us to think outside the box, and push the boundaries of creative problem-solving.
    • Medical marijuana has already become a source of revenue for non-profit arts organizations. (New York Times, October 11, 2010)
  • Thinking Ahead, Through the Haze
    • Medical marijuana is already legal; UCSC should look ahead to anticipate marijuana’s full legalization and regulation.
    • In the event of legalization, UCSC needs to be ready to serve the local community and its substantial marijuana needs.
    • An auxiliary benefit would be improved “town-gown” relations.
  • Benefits for the Campus Community
  • Issues for Further Study
    • Security: Inventory control is likely to be an issue.
  • No worries!
    • UCSC has tried unsuccessfully to shake its associations with marijuana.
    • Our analysis shows:
    • A new approach is needed.
    • Capitalize on existing associations, and turn our public university into an iconic brand for the benefit of the entire campus community.
  • Do they really have a better plan?