Our Future is Here
Report of the Committee for the
Future of Revenue Generation, UCSC
October 2010
The Problem
• Budget cuts are compromising our core
teaching and research missions.
• The state is an increasingly unrelia...
The Solution:
“Our Future is Here”
This new revenue-generating project will:
• Generate significant funds for the campus
•...
“Our Future is Here”
Medical Marijuana Production at the
University of California, Santa Cruz
Rationale:
• The recent legalization of medical marijuana
has produced a fast-growing, emerging market.
• UCSC is well-pos...
UCSC’s Strategic Advantages
• Existing agro-ecology program
• Ample land for large-scale cultivation
• Existing brand imag...
The UCSC brand
•UCSC was named “most
stoned campus on earth” by
Rolling Stone magazine in
2004.
•McHenry Library is home o...
Why Now?
• If downward trajectories of public funding
continue, UCSC must find alternative sources of
revenue.
• These tim...
Thinking Ahead, Through the Haze
• Medical marijuana is already legal; UCSC
should look ahead to anticipate marijuana’s
fu...
Benefits for the Campus Community
Issues for Further Study
Security: Inventory control is likely to be an issue.
No worries!
• UCSC has tried unsuccessfully to shake its
associations with marijuana.
Our analysis shows:
A new approach i...
Do they really have a better plan?
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Transcript of "Important Report from the Committee for the Future of Revenue Generation, UCSC"

  1. 1. Our Future is Here Report of the Committee for the Future of Revenue Generation, UCSC October 2010
  2. 2. The Problem • Budget cuts are compromising our core teaching and research missions. • The state is an increasingly unreliable funding partner. • Silicon Valley remains a net drain on our resources. • Campus morale is low.
  3. 3. The Solution: “Our Future is Here” This new revenue-generating project will: • Generate significant funds for the campus • Capitalize on the UCSC brand • Boost faculty and staff morale
  4. 4. “Our Future is Here” Medical Marijuana Production at the University of California, Santa Cruz
  5. 5. Rationale: • The recent legalization of medical marijuana has produced a fast-growing, emerging market. • UCSC is well-positioned to become an important player in this dynamic sector. • Medical marijuana is UCSC’s opportunity to achieve security and excellence for the future.
  6. 6. UCSC’s Strategic Advantages • Existing agro-ecology program • Ample land for large-scale cultivation • Existing brand image of UCSC as marijuana- friendly campus
  7. 7. The UCSC brand •UCSC was named “most stoned campus on earth” by Rolling Stone magazine in 2004. •McHenry Library is home of the Grateful Dead archives. •“420”—marijuana advocates’ unofficial and unsanctioned celebration—is the campus’s second-largest annual event, after commencement.
  8. 8. Why Now? • If downward trajectories of public funding continue, UCSC must find alternative sources of revenue. • These times require us to think outside the box, and push the boundaries of creative problem- solving. • Medical marijuana has already become a source of revenue for non-profit arts organizations. (New York Times, October 11, 2010)
  9. 9. Thinking Ahead, Through the Haze • Medical marijuana is already legal; UCSC should look ahead to anticipate marijuana’s full legalization and regulation. • In the event of legalization, UCSC needs to be ready to serve the local community and its substantial marijuana needs. • An auxiliary benefit would be improved “town-gown” relations.
  10. 10. Benefits for the Campus Community
  11. 11. Issues for Further Study Security: Inventory control is likely to be an issue.
  12. 12. No worries! • UCSC has tried unsuccessfully to shake its associations with marijuana. Our analysis shows: A new approach is needed. Capitalize on existing associations, and turn our public university into an iconic brand for the benefit of the entire campus community.
  13. 13. Do they really have a better plan?

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