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Important Report from the Committee for the Future of Revenue Generation, UCSC

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    Important Report from the Committee for the Future of Revenue Generation, UCSC Important Report from the Committee for the Future of Revenue Generation, UCSC Presentation Transcript

    • Our Future is Here Report of the Committee for the Future of Revenue Generation, UCSC October 2010
    • The Problem
      • Budget cuts are compromising our core teaching and research missions.
      • The state is an increasingly unreliable funding partner.
      • Silicon Valley remains a net drain on our resources.
      • Campus morale is low.
    • The Solution: “Our Future is Here”
      • This new revenue-generating project will:
      • Generate significant funds for the campus
      • Capitalize on the UCSC brand
      • Boost faculty and staff morale
    • “ Our Future is Here” Medical Marijuana Production at the University of California, Santa Cruz
    • Rationale:
      • The recent legalization of medical marijuana has produced a fast-growing, emerging market.
      • UCSC is well-positioned to become an important player in this dynamic sector.
      • Medical marijuana is UCSC’s opportunity to achieve security and excellence for the future.
    • UCSC’s Strategic Advantages
      • Existing agro-ecology program
      • Ample land for large-scale cultivation
      • Existing brand image of UCSC as marijuana-friendly campus
    • The UCSC brand
      • UCSC was named “most stoned campus on earth” by Rolling Stone magazine in 2004.
      • McHenry Library is home of the Grateful Dead archives.
      • “ 420”—marijuana advocates’ unofficial and unsanctioned celebration—is the campus’s second-largest annual event, after commencement.
    • Why Now?
      • If downward trajectories of public funding continue, UCSC must find alternative sources of revenue.
      • These times require us to think outside the box, and push the boundaries of creative problem-solving.
      • Medical marijuana has already become a source of revenue for non-profit arts organizations. (New York Times, October 11, 2010)
    • Thinking Ahead, Through the Haze
      • Medical marijuana is already legal; UCSC should look ahead to anticipate marijuana’s full legalization and regulation.
      • In the event of legalization, UCSC needs to be ready to serve the local community and its substantial marijuana needs.
      • An auxiliary benefit would be improved “town-gown” relations.
    • Benefits for the Campus Community
    • Issues for Further Study
      • Security: Inventory control is likely to be an issue.
    • No worries!
      • UCSC has tried unsuccessfully to shake its associations with marijuana.
      • Our analysis shows:
      • A new approach is needed.
      • Capitalize on existing associations, and turn our public university into an iconic brand for the benefit of the entire campus community.
    • Do they really have a better plan?