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  • 1. Introduction & Marketing Plan Presented By Katherine Farless Trust Experience. Get Results. 851 Pleasant Grove Blvd. Suite 150, Roseville, CA Cell 916.284.1520 Email kfarless@golyon.com ● Webpage www.kfarless.golyon.com Katherine Farless License No. 01193836
  • 2. Cutting Edge Marketing Maximum Exposure of Your Home to Reach the Most Potential Buyers. Google.com Househunt.com 1st Page Placement! My Own Exclusive Site That Captures Buyer Leads Searching For MetroList Homes In The Area, Most Visible By Serious Connects Sellers & Buyers, Buyers Working With Agents! Keeps Clients Informed On New Listings, Current Market Condi- Realtor.com tions, & Neighborhood Events, Popular Site Such As Garage Sales & Movie That Allows Buyers To View Your Nights! Home Pictures & Virtual Tour. * Exclusive Only To Agents That Pay Craigslist To Advertise! Professional Advertisements With Pictures Zillow.com Popular For Out Of State Buyers Researching Home Prices When Relocating To The Area! GoLyon.com sacbee.com Gets An Average Of 150,000 visits Popular Site Per Month and connects with over That Allows Buyers To View Your 700 Broker Sites Nationwide Home Pictures & Virtual Tour. • Trulia Real Estate Search • NICHE properties • hotpads.com • oodle via BackPage.com, • HouseLocator.com • Yahoo! Real Estate The Examiner & CityCribs • RealEstateAndMortgage • The Real Estate Book • HomeFinder.com Finder.com • SecondSpace • Vast via Overstock.com • KAZORK.com LandWatch.com • PROPBOT • HomesZ.com • ResortScape.com • CLRSearch.com • VivaReal.us • FrontDoor.com • Clickable Directories, Inc. • Byteplay Ltd • msn. • PCSrealty.NET • Areaguides.net • cyberhomes • The HousingPages.com • Guidespot.com • CompuServe • Home Hippo Neighborhoods • Moving.com • Point2Home.com for Facebook • Excite 851 Pleasant Grove Blvd. Suite 150, Roseville, CA Trust Experience. Get Results. Cell 916.284.1520 Email kfarless@golyon.com ● Webpage www.kfarless.golyon.com Katherine Farless License No. 01193836
  • 3. Trust Experience, Get Results With Katherine Farless • Licensed Full Time Realtor With 15 Years Experience • Aggressive Honest Negotiator • Cutting Edge Marketing • Experience Serving Seller’s, Buyer’s & Investors • Executive Associate With Lyon Real Estate • Maximum Buyer Activity • Network By Working With Other Real Estate Experts & Sponsor Local Events. Such As Neighborhood Garage Sales & Family Movie Nights • Personal Attention & Availability • Proven Track Record • Results In Placer, Sacramento & El Dorado Counties • Recognized As Top Realtor in E.Roseville & E.Rocklin • Resident & Local Expert In Roseville Stoneridge & Rocklin Highlands • SAR Masters Club Member • Specializes In Selling & Marketing REO/Bank Owned Homes, Short Sales, Residential Re-Sale, New Home Communities, Luxury Homes, Income Property, Land & Commercial Property • Weekly Marketing Performance Evaluation Trust Experience. Get Results. 851 Pleasant Grove Blvd. Suite 150, Roseville, CA Cell 916.284.1520 Email kfarless@golyon.com ● Webpage www.kfarless.golyon.com Katherine Farless License No. 01193836
  • 4. Today’s Market Conditions It is important to price your home competitively from the start and to sell fast before another home similar to yours goes on the market for less money. Although there are many incentives such as the 1st time buyer tax credit and historically low interest rates, most buyers do not find urgency in today’s market. They feel that if they do not get your home, there will be another one like it next week and it may even be a lower price. It is also important to have the buyers get their appraisal done quickly as we are still in a declining market and need that value to come in at the price that the buyer and seller agree on or the buyer can not get their loan. With all the short sales and bank owned properties used for the appraisal, selling your home fast is crucial. Homes That Sell Fast Have This In Common: • Priced Competitively: I will show you what the last sold was so you know what price will be used in an appraisal. What is pending so you know what someone currently made an offer on and found value in. What is currently active and if you should price yours competitive to that. • Good Condition: I work with a lot of buyers and will let you know what upgrades and colors they are attracted to. Most important is they want something move in ready. They don’t want to put money into anything in- cluding a pool or landscape. 1st impressions are everything so all should be in working order. • Shows Well: It is important to make the home available to show. I will place a lockbox that is secure and records who is going in and out. Get calls off of the sign when driving by. I will give you tips on how to stage. • Desirable Location: Below are locations that are of more value to buyers. The locations below will set you apart from the rest: • Scenic Views (Golf Course, Greenbelt, etc.) • Quiet & Private • Cul-de-sac • Single Story Trust Experience. Get Results. 851 Pleasant Grove Blvd. Suite 150, Roseville, CA Cell 916.284.1520 Email kfarless@golyon.com ● Webpage www.kfarless.golyon.com Katherine Farless License No. 01193836
  • 5. Marketing Plan Pictures & Virtual Tour Quality Flyers Lawn Sign I make sure there are flyers so that if a buyer does not want to call, they can I Will Keep You Informed go onto the website and view your The best way I can be sure to sell your home fast is home first. My cell phone is always on to get maximum buyer exposure to your home the sign for anyone to contact me through marketing. I will give you a weekly directly. marketing performance evaluation that include: Open House & Broker Tours Buyers Feedback: I follow up every A great way for your home to get time an agent shows your home and will exposure. If you do not want to have pass the feedback on to you. an open house, I still connect with buyers at other open houses and send Website Traffic: I track who is looking them your way. If you would like to at your home and I can tell by the numbers get other broker’s opinions, I can have if changes are needed. a day where they can view your home for any clients they may have currently Monitor Neighborhood Activity: or in the future. I keep you informed of the homes that go active, pending and sold in the Database Marketing neighborhood so you can stay competitive. I email past clients, potential buyers, neighbors & local agents about your Reverse Prospecting: I view & contact agents that have buyers with the same home as a new listing and when there search parameters as your home and let is an open house. them know the home would be a good fit! Sponsored Events I meet potential buyers & sellers that want to move by sponsoring annual events such as the garage sale and movie night. Trust Experience. Get Results. 851 Pleasant Grove Blvd. Suite 150, Roseville, CA Cell 916.284.1520 Email kfarless@golyon.com ● Webpage www.kfarless.golyon.com Katherine Farless License No. 01193836
  • 6. Preparing Your Home For Sale • First Impressions Are Extremely Important. Many buyers will not even get out of the car unless their first impression is positive. This means that you should have the landscaping neatly trimmed, the leaves raked, the lawn mowed, the paint on the front of the house and any visible window treatments looking nice. All of this will make a favorable ‘first impression’. • Do Minor Decorating For A Fast Sale. Buyers would rather know how good their home can look instead of guessing at the possible potential. Faded paint, dirty drapes, peeling wallpaper, etc., lessen the appeal of your home. Show them how good it can be! • Darkness Promotes Negative Feelings. Light and airy homes appeal to buyers. So, turn on lights, open drapes and shutters, and ‘let there be light’! • All Those Little Things You Meant To Fix… are going to bother the po- tential buyers as well. And, it will make them wonder if there are other things they can’t see that may need attention. Fix those dripping faucets, sticky doors, and find the missing handles! • Clutter Is Out, Space Is In! You don’t have to take all of your furniture out, but if you have a room full of clutter, get it cleaned up and make rooms appear larger. A nest home without excessive furniture shows much larger. • Kitchen & Bathrooms Are Critical. These two rooms in your home can make the sale because they are expensive to replace. Make these rooms shine and show their best! Wax the floors clean off the counters, and make these easily scrutinized rooms attractive to the buyer. • Lots Of People, Loud Music & Unpleasant Odors or Pets can ruin the emotional appeal of your home by distracting the buyers from their true purpose. Trust Experience. Get Results. 851 Pleasant Grove Blvd. Suite 150, Roseville, CA Cell 916.284.1520 Email kfarless@golyon.com ● Webpage www.kfarless.golyon.com Katherine Farless License No. 01193836
  • 7. Contact Information Katherine Farless Phone: (916) 284-1520 Fax: (916) 746-7535 Email: KFarless@GoLyon.com Website: www.KFarless.GoLyon.com to ring me ome. conside f your h you for e sale o T hank ou in th rine ty e represen -Kath CA DRE LIC. #01193836 Trust Experience. Get Results. 851 Pleasant Grove Blvd. Suite 150, Roseville, CA Cell 916.284.1520 Email kfarless@golyon.com ● Webpage www.kfarless.golyon.com Katherine Farless License No. 01193836