Your SlideShare is downloading. ×
Business 75-290 Market Research
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Business 75-290 Market Research


Published on

75-290 Fundamentals of Entrepreneurship. Presentation by Katharine Ball

75-290 Fundamentals of Entrepreneurship. Presentation by Katharine Ball

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Location Of Library Engineering Building Odette Building
  • 2. If you need help, just drop by and see me
  • 3. My Contact Information: Katharine Ball Business Librarian Leddy Library Office Location: Leddy West Building, 2nd Floor, Room 214B Email: Telephone: (519) 253-3000 ext. 3852
  • 4. Deep Dive Project: Gathering Market Research Types of information needed: • General business/economic environment • Product/service characteristics • The Industry and competitors • The market and potential consumers
  • 5. Deep Dive Project: Gathering Market Research Sources of information needed: • Commercial: e.g. publishers, distributors, think tanks, market research firms, other consultants • Government Sources: international, national, provincial, local • Trade/Industry Associations • Educational Institutions and Nonprofits
  • 6. Leddy Library Home Page Library hours My contact information Focus on this area
  • 7. General Business/Economic Environment Start with the Conference Board of Canada: • Canada: short-term and long-term economic outlook reports • Provinces: short-term and long-term economic outlook reports • Metropolitan: twice yearly economic reports for cities, including Windsor For more information, see the guides: Canadian Economic Outlook and United States Economic Outlook
  • 8. Size of Market and Overview of Competitors Try the following sources: • Million Dollar Database • ThomasNet • Buy WindsorEssex • Trade Associations, e.g. Aerospace Industries Association of Canada Sometimes, industry reports and government resources, e.g. Canadian Business Patterns can also be useful.
  • 9. Industry Reports / Industry Information There are many potential sources. For example: Business Source Complete: the Marketline/Datamonitor Industry Profiles (right hand side). They cover hundreds of industries and are both global and country-specific. ProQuest Business: the Business Monitor International (BMI) Industry Reports, First Research Reports, and the Just-Series Market Research Reports (top right, under Browse). They cover a variety of industries; some are global in coverage, some are country specific. Conference Board of Canada: quite detailed forecasts for key Canadian industries. Browse by Topic. Then choose Industry Sector Economics. Factiva: the Mergent Industry Reports. The reports cover North America, Europe, and Asia- Pacific and include country breakdowns.
  • 10. Industry Reports / Industry Information There are many potential sources. For example: Global Market Information Database: global and country level industry reports and statistics. Information includes industry overviews, the competitive landscape, trends and prospects. (Select the Industries tab at the top.) global and country level reports for service industries, consumer goods, food & beverage, heavy industry, life science, the public sector, and technology & media Industry Canada: Canadian Industry Statistics For the manufacturing sector, the industry information is available down to the 5-digit NAICS code level. Note: most of the information is under the headings on the left-hand side. Trade Associations can also be an excellent resource for industry information. See also the guide North American Industry Information
  • 11. Information About Potential Consumers Global Market Information Database: Consumer trends and lifestyle reports for Canada and other countries Statistics Canada: • Under Browse by Subject, select: Income, pensions, spending, and wealth. Look at publications such as Spending patterns in Canada • Canadian Census and National Household Survey detailed profiles of Canadians at small geographic levels, e.g. census tracts, dissemination areas, postal codes Economist Intelligence Unit: Select the database Market Indicators and Forecasts; estimates and forecasts for consumer spending and market demand
  • 12. More Product, Company, & Industry Information Business Source Complete and ProQuest Business are both good sources for covering trends and outlooks for products, companies and industries because they index a lot of trade magazines.