10 step marketing plan for glutamax villanueva

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10 step marketing plan for glutamax villanueva

  1. 1. Maria Katherine Villanueva<br />ASMPH<br />10 Step Marketing Plan for Glutamax<br />
  2. 2. Part 1. PTM and Positioning<br />GlutaMAX’s PTM are Gays who want to be more attractive<br />Who want to be more attractive and confident<br />Can choose Skin White, Mosbeau, etc<br />Gap is that all other whitening products target females.<br />Market size is P2.25B. Glutamax niche is P700M. <br />
  3. 3. Part 2. Marketing Mix and Strategy<br />GlutaMAX oral glutathione (capsule), soap, lotion.<br />Is 20% premium<br />Uses billboards, print ads, events, internet.<br />Is distributed nationwide<br />Uses a niche approach to win<br />
  4. 4. GLUTAMAX AD<br />
  5. 5. 1. GlutaMAX’s PTM are Gays.<br />Gays<br />15-40 years old<br />Class AB and C<br />
  6. 6. 2. GlutaMAX’s PTM want to be more attractive and confident<br />I want to be more confident with myself.<br />I want to attractive to the same sex.<br />
  7. 7. 3. Can choose SkinWhite, Block&White etc<br />Direct Competitors <br />Oral Glutathione<br />Skin White Oral Glutathione<br />Mosbeau<br />Glow2Thione<br />Illuminax<br />Ishigaka<br />Etc…<br />IV Glutathione<br />Glutathione Soap, Lotion etc<br />
  8. 8. Indirect Competitors<br />Whitening Lotions<br />Kojic Acid <br />Obagi<br />Dermatologists<br />Cosmetic Centers<br />
  9. 9. 4. The Gap: No beauty product that directly targets the Gay community.<br />Most beauty products target women<br />Some brands target straight males<br />
  10. 10. 5. Market Size is P2 Billion. GlutaMAX niche market is P700 M. <br />46M males x 10% = 4.6M homosexual males<br />10% (Class ABC) <br />50% 15-40 years<br />10% possible costumers<br />P2600/month <br />P598M per month<br />P700M per year (Niche) Market<br />
  11. 11. 6. GlutaMAX is oral glutathione for skin lightening.<br />Capsule form<br />2 capsules a day for skin lightening<br />Besides skin lightening, glutathione acts as an anti oxidant.<br />Variants:<br />Soap<br />Deodorant<br />Lotion<br />Cream<br />
  12. 12. 7. GlutaMAX is widely promoted in billboards, streamers, TV commercials, print ads and internet.<br />Billboards<br />EDSA, Katipunan, major Streets<br />From Ebony to Ivory<br />“I feel more white and gay every day.” MojoJojo<br />TV Commercials<br />Gretchen Barreto “KutisMayaman”<br />Print Ads<br />Found in major Magazines like YES!<br />Events<br />Product launch, Events with endorsers (Gretchen, JinkyOda)<br />Internet<br />
  13. 13.
  14. 14. 8. GlutaMAX is 20% premium<br />Glutamax is 2900/ bottle<br />Mosbeau P2500/ bottle<br />
  15. 15. 9. GlutaMAX is distributed nationwide<br />WATSON<br />Mercury Drugstore<br />
  16. 16. 10. Glutamax uses a Niche approach to win.<br />Targets the gay community<br />Premium price<br />

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