By Kate Constable
Are you male or female?
This question was an important one because, this helps me know
what gender most of my audience is. When I was giving out my
questionnaire, I mainly gave them to females that were 16, this
caused my results to be quite unfair and more bias towards
females. I will be aiming my magazine at both males and females
but as I mostly got females to answer, I know more about their
opinions towards rock etc than I do boys, this influences my
planning slightly because I could end up following my results of
other questions and my magazine end up only appealing to
females. Next time I do audience research I will ensure that I
get an equal set of results from both males and females.
How old are you?
I chose to do this question because it helped me find out an overall
age group that my magazine would be aimed at. The target audience I
chose to do is 16-25 year olds. Overall, the results that I got show
that most of the people that I asked were ages 16-21, this is good
because this is very similar to what I want my target audience to be.
25-30 and 30+ are quite small bars, which doesn't really matter because
they are not involved in my target audience. These results are helpful
to me because it helps me now what sort of content to include in my
magazine, as I have to include things that will appeal to my target
What genre of music do you listen to?
This graph shows the results of finding out what music my target audience
listen to. On the question I stated to tick the boxes of all the ones that
they listen to, this is why I have a lot of results. The most popular genre
was rock and pop. I thought this would be the results because usually I
associate these 2 genres of music with that age group. These results help me
decide on my final choice of what genre of magazine to make. I will be making
a rock magazine, by getting this question answered it helps me know how many
people will actually want to buy the magazine. Also by getting the favourite
genre identified, it can help me what to include in the magazine, like content
and colour schemes.
How often do you buy music
The most popular result on this question was that they never buy music
magazines, this is helpful because I know the honest answer of how much
they buy it, I can now ensure that I make a good professional magazine
that will make everyone in my target audience want to buy the magazine.
I will do this buy ensuring that everything in the magazine fits to
their likes and dislikes. In my graph the results for weekly and monthly
publication is quite similar. With these results I know that I should
probably aim to make my magazine at a weekly or monthly publication.
What colours do you associate with
the genre rock?
This question is one to find out which colours my audience would
want on a rock magazine. I gave a selection of colours to choose
from and let them circle as many as they thought would look good
on the magazine. The most popular answers in this question were
black, red and grey. These answers will now help me with what to
put on my colour scheme so I can make sure it appeals to my
audience. Nobody chose green and yellow which I understand because
I think that those colours are too bright to be associated with
the rock genre.
What words do you usually associate
with the rock genre?
I chose to do this question because the answers I got from it
will help inspire me with the planning of my magazine. E.g
some of the words said could help influence what content will
be in the magazine. For this question I got the people
answering it to write as many words they could think of, that
they associate with the rock genre. From this I ended up
getting a varied amount of words, some of them were repeated
by a few people. I went through the questionnaires are chose
the most popular words that were said and also ones that I
found in the questionnaire that I think associate with rock.
These are the words chose:
I think there are a good selection of words here which I think all
associate with rock well. The main reason I chose this question is
so I know what the audience thinks rock is and what they associate
What do you think would be a suitable
title for a rock magazine?
This question was aimed to get my audience to suggest some
magazine titles that they think would be suitable for a rock
themed magazine. Their answers will help me to decide on what to
call my magazine, so it appeals to them. I got a variation of
suggestions, but only a few of them I actually would consider
putting as my title. Each suggestion was different and had its
own quirk to it. All of them will influence the title in some way
because I will take a word from my favourite titles and then
create a final one. The suggestions for the titles were:
•Rock & the mole
•For those that
What fonts would you like to see on a
This question was helpful to me so I can find out which fonts my audience
would find most appealing on my magazine. I gave them a selection of 6 fonts
to pick from and allowed them to circle the ones they found to look like it
associated with rock. I tried to choose fonts that I would associate with
rock, but left it too my audience to choose the one they liked best as they
will be the one reading the magazine. I found out that font 6 was the most
popular because they believe that it matches most with the genre rock. The
answers that I found out will help me with my planning of my magazine because
I now know what fonts my audience would want on the magazine.
How much would you be willing to pay for a
I think that this was one of my most useful questions to ask my audience
because this will influence my decision on how much I will be selling my
magazine for. I found out that most of my audience would spend £1+ on a
music magazine, This was the most popular answer and £3+ was the least
popular because it would have to be a spectacular magazine for people to
buy it at that price, or even a special edition. The popular result of £1
will influence my planning now because I know what price to start at when
making the magazine. If I make the magazine so that it appeals to the
audience completely maybe they would want to spend a bit more money.
What music magazine do you mostly read?
This question was chosen so I could find out which magazine my
audience read. The most popular answers were Kerrang and the other
option. I gave an option of ‘other’ in case they didn’t read any of
the magazines I put in the multiple choice. Most people that chose
other, specified that they read none of these magazines. I realised
that I should of given an answer box saying ‘none’ as it would of
been easier to collect the results. The results that I got are very
helpful because I can use the most popular magazine as inspiration
for mine, this will help me with things like colour scheme and
content. I thought that Kerrang would be the most popular magazine as
this is quite a well known magazine within this target audience.
What bands or artists do you
associate with rock genre?
This was quite an essential question to ask my audience because
the answers from this would help influence, what bands or artists
I should feature in my articles. As I gave the people who were
answering the chance to write as many bands/artists they could
think of, I ended up with a long list. The band/artists are all
different types of rock music which is actually quite helpful and
good because, it gives me the idea to have different types of rock
in the magazine, this then would make the magazine appeal to more
people. If I focused on one type of rock e.g indie rock, I would
only have a certain group of people reading the magazine and that
would be fans of that music. I want my magazine to be a wider
range of rock. These answers help with me being able to do that.
Bring me the horizon
guns n roses
Kings of Leon
All time low
You me at six
Fall out boy
my chemical romance