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  • 1. ST. DOMINIC COLLEGE OF ASIA St. Dominic Complex Emilio Aguinaldo Highway Bacoor, Cavite SCHOOL OF INTERNATIONAL HOSPITALITY AND TOURISM MANAGEMENT Makati City “From Grass to Class” Submitted to: Dean Alejandro D. Magnaye Prepared by: Kate S. Magpoc Nikki Lopena Angelina M. Balatbat Majella Marie Miguel Angela Chalice Santuyo BSTM- 1A
  • 2. Introduction The purpose of this unit of study is to give students a basic understanding of the study of hospitality as an emerging discipline worthy of rigorous study and to orient the students to the hospitality industry and the issues which confront it. This will include introducing students to the depth and scope of hospitality as a social concept, with an emphasis on developing a sensitivity to and understanding of the forces that shape the industry, and with reference to their own skills and characteristics.
  • 3. History of Makati City In the pre-Spanish era, Makati was ruled by Lakan Tagkan and his wife Bouan. The area was then predominated by swamps and cogon grass overlooking the banks of the Pasig River. It was Don Miguel Lopez de Legaspi, the founder of Manila and first governor-general of the Philippines, who first spotted the area. Legaspi asked the name of the place and because of the language barrier, this was misinterpreted by the natives. Thus, pointing to the receding tide of the Pasig River, the natives answered “Makati na, Kumati na,” referring to the “ebbing tide.” Between the years 1578 to 1670, Makati was a “vista” or a district of Santa Ana de Sapa under the jurisdiction of a Franciscan priest named Pedro De Alfaro. Its second name was San Pedro de Makati, which was derived in honor of its patron saint. At times, the town was called “Sampiro,” a corruption of its name San Pedro. In 1890, San Pedro de Makati was decreed a public town of Manila. The peace treaty of 1900, ending the Filipino American War, saw Makati under a municipal president. The Philippine Commonwealth Act No. 137 dated June 11, 1901 incorporated San Pedro de Makati into the province of Rizal. Two years later, a town administrator was installed to supervise the affairs of the community. After the turn of the century, Makati remained a third class agricultural community wherein the means of livelihood came from cultivated rice and horse fodder. The Philippine Commonwealth Act No. 137 dated June 11, 1901 incorporated San Pedro de Makati into the province of Rizal. Two years later, a town administrator was installed to supervise the affairs of the community. After the turn of the century, Makati remained a third class agricultural community wherein the means of livelihood came from cultivated rice and horse fodder.
  • 4. In 1914, the Philippine Legislature Act No. 2390 changed the name of San Pedro de Makati to Makati, which has remained its official name. The year 1962 saw the construction of a new municipal building for the local administration of Makati. It was erected on a two-hectare lot donated by the Ayala Securities Corporation. Makati had comprised three areas: the new town of Makati; the old communities not owned previously or at present by the Ayala Corporation; and the Fort Bonifacio. The new town of Makati was attributed to the Ayalas who had been closely adhering to their master plan of developing Makati into the most modern community in the country. It was forty years ago when the first of its modern communities, Forbes Park, was opened to attract affluent families, foreign capitalists, business tycoons industrial titans. Now, it boasts of six (6) affluent villages with defined residential zones, steel and concrete avenues, first class facilities and services, ultra-modern skyscrapers, and convenient commercial and recreational facilities. More than one third of the total land area of the city is located in new Makati. Beyond the fences of the affluent villages, however, lay the old town of Makati. It was a typical urban center composed of 17 crowded barangays where the remnants of history were still visible in a hodge-podge of factories, establishments, century-old schools, and modern churches. These two extreme contrasts of the Makati community compelled a writer to describe it as an “artificially inseminated society because it was never left alone to conceive itself.” The area of Fort Bonifacio, on the other hand, was composed of barangays Cembo, South Cembo, Comembo, East Rembo, Pembo, Pitogo, Post Proper North, Post Proper South, Rizal and West Rembo. It had a total land area of 5.4436 square kilometers, with 4.4027 square kilometers used by the military. During the last years of the Marcos administration, the City of Makati became the familiar ground for numerous protest rallies and marches of the various opposition groups. It was in Makati, particularly the stretch of Ayala, where the confetti revolution started. Major rallies held in Makati were greeted by confetti made of shredded yellow pages of phone directories. Ugarte Field replaced Plaza Miranda as the frequent venue of many public rallies to express the people’s indignation against the late President Marcos and his government.
  • 5. The City of Makati had been governed by seventeen (17) Administrators from the early 1901 up to the present (Annex 1). During the past two decades, development efforts have been concertedly undertaken, resulting in the face-lifting of Makati’s “old town” and the emergence of its “new town”. Beyond the fences of the affluent villages, however, lay the old town of Makati. It was a typical urban center composed of 17 crowded barangays where the remnants of history were still visible in a hodge-podge of factories, establishments, century-old schools, and modern churches. These two extreme contrasts of the Makati community compelled a writer to describe it as an “artificially inseminated society because it was never left alone to conceive itself.” The area of Fort Bonifacio, on the other hand, was composed of barangays Cembo, South Cembo, Comembo, East Rembo, Pembo, Pitogo, Post Proper North, Post Proper South, Rizal and West Rembo. It had a total land area of 5.4436 square kilometers, with 4.4027 square kilometers used by the military. During the last years of the Marcos administration, the City of Makati became the familiar ground for numerous protest rallies and marches of the various opposition groups. It was in Makati, particularly the stretch of Ayala, where the confetti revolution started. Major rallies held in Makati were greeted by confetti made of shredded yellow pages of phone directories. Ugarte Field replaced Plaza Miranda as the frequent venue of many public rallies to express the people’s indignation against the late President Marcos and his government. The City of Makati had been governed by seventeen (17) Administrators from the early 1901 up to the present (Annex 1). During the past two decades, development efforts have been concertedly undertaken, resulting in the face-lifting of Makati’s “old town” and the emergence of its “new town”. Radyo Makati, a regular Sunday radio program on DWIZ hosted by Mayor Binay and Vice Mayor Ernesto S. Mercado from 7:30am to 9:00am, was awarded the Jaime Cardinal Sin Serviam Award for “Outstanding Community Service in the Promotion of Christian Values” in the 2004 Catholic Mass Media Awards. In the area of peace and order, the city gained many milestones thru various recognitions earned by its peacekeeping bodies. The Makati City Peace and Order Council made it to the “Hall of Fame” for the second time when the National Police Commission named it the Best City Peace and Order Council in the Highly Urbanized Category from 2002 to 2004, a title which the Council held from 1995 to 1997. Likewise, the Makati Police Station was adjudged the best in the country in 2004, and won the Patrol 117 Award for Best Crime Responder given by the Philippine National Police. The Makati Fire Station was also named Best Fire Station in the National Capital Region in 2004.
  • 6. The mayoral election held on May 2001 gave another opportunity for Mayor Jejomar C. Binay to continue his leadership as the city’s top public official. It was during this term that the City of Makati won international and local acclaim for its noteworthy programs. The Makati Health Program, popularly known as “Yellow Card,” won the Dubai International “Best Practices” Award for 2002, a joint project of the United Nations Human Settlements Program (UN- HABITAT) and the Municipality of Dubai, for its “outstanding contributions towards improving the living environment.” Makati likewise reinforced its claim as the country’s leader in e-governance thru information technology when its official website, www.makati.gov.ph, won the much coveted Philippine E- Government Award by the Philippine Internet Commerce Society in 2002. In the Philippine Cities Competitiveness Ranking Program of the Asian Institute of Management Policy Center, Makati was cited as the Most Dynamic City in 2004, and one of the Top Five Performing Cities in 2005. The year 2006 marked the conferment of more prestigious distinctions on the mayor and his city. Mayor Binay was named among the Top Ten World Mayors in 2006, ranking fourth out of 677 mayors from Asia, U.S.A., Europe and South America in an internet-based survey aimed to promote strong cities and good governance. The Makati City Disaster Coordinating Council (MCDCC) was a recipient of the 2006 Gawad Kalasag award in the Highly Urbanized/Independent City category. In giving the award, the National Disaster Coordinating Council cited the Makati Rescue, a widely recognized component of the MDCC that renders both medical and technical support services, and the Makati C3 EARS (Command, Control & Communication Emergency Alert and Response System) Center, a mini-911 capable of receiving and responding to emergency calls anywhere in Makati on a 24/7 basis. The primordial importance given by the city government to the welfare of its young constituents, as demonstrated by its outstanding programs promoting their holistic development, was duly recognized when Makati won the 2006 and 2007 Presidential Award for Most Child-Friendly City in the National Capital Region.
  • 7. City Profile Makati came from the Tagalog word kati, which means tide. This primarily refers to the rise and ebb of the tide of the Pasig River on the city's northern border. The river drains into Manila Bay to the west. and it was also known as San Pedro Macati during the Spanish era. Today the city is one of the most modern cities in the country. However, it faces challenges due to the disparate gap between the new city in the west, which contains the Central Business District, and the old city in the east, which is largely poor and where most of the city's slums are located. Seal of Makati City The official seal of Makati City depicts a silhouette of the territory of Makati. At the bottom is the Pasig River, located on the northern border of the city. The Guadalupe Church stands on the river and is the oldest church in Makati—a reference to Spanish influence. Behind the church rises the skyscrapers for which Makati City is well-known. Behind the skyscrapers are 33 rays representing the barangays of Makati. Makati City is one of the most important cities in the Philippines in terms of finance and commerce. Situated east of the capital, Manila, Makati is one of the cities and municipalities that comprise Metro Manila - The National Capital Region. Makati is often referred to as the Financial Capital of the Philippines since many companies have their offices and headquarters in the city. Makati is also home to the influential Makati Business Club and the Philippine Stock Exchange. Ayala Avenue, running through the heart of the Central Business District is often called the Wall Street of the Philippines. Makati is noted for its highly cosmopolitan culture. Many expatriates live and work in the city. Makati is also home to many first-class shopping malls such as Ayala Center and Rockwell Center. The city also has many of the country's five-star hotels like The Peninsula Manila, the Mandarin Oriental, the Shangri-la Makati Hotel, New World Rennaisance Hotel, Intercontinental Hotel Manila, and Dusit Hotel Nikko.
  • 8. Makati City - Wall Street Of The Philippines Description Urban lifestyle and affluence are nowhere more pronounced in the Philippines than in Makati, the country's classiest city. Bustling and modern, it is the country's model for city planning, rising in less than a decade from vast stretches of empty land to become the nation's premier city. This affluent city southwest of Manila is the country's financial center, earning it the nickname, "Wall Street of the Philippines". • The major banks, corporations, department stores as well as embassies of the different nations are based here. Situated along Ayala Avenue is the Makati Stock Exchange, which houses the trading of stock. Fully developed, well-reputed city villages provide the perfect address for office buildings, shops, and restaurants. Right in the heart of bustling Makati, spread along Ayala Avenue, is Ayala Center, the country's business and financial center. Encompassing the Glorietta and Greenbelt shopping malls, among others, Ayala Center is also a commercial complex completely at par with the world's most modern business cosmos. Within it is the Ayala Museum, among the city's primary repositories of history, culture, and heritage, along with the Filipinas Heritage Library and Museo ng Makati. Makati has the highest concentration of the country's finest department stores, fashion boutiques, exclusive jewelry shops and antique stores, shoe stores, bookstores, and most other commercial establishments. In identified portions, the city contains the most exclusive residential subdivisions, including Forbes Park, where many of the country's wealthy and powerful families make their homes. Five-star hotels and restaurants further provide the ultimate avenue for a life of comfort and relaxation.
  • 9. Geography Around the northern and eastern borders of Makati City curl the serpentine length of the Pasig River, which separates the premier urbanscape from the adjacent cities of Pasig and Mandaluyong and the municipality of Pateros. Fort Bonifacio and its crowded barangays sprawl along the eastern fringes. Due west is Pasay City, joined at various points to Makati's major arteries via the South Superhighway, Gil Puyat and Taft Avenues. Across Epifanio de los Santos Avenue (EDSA) from the Ayala Center are the posh villages of Forbes Park and Dasmariñas. The trend spills over Makati's boundaries all the way down the South Superhighway towards the newer subdivisions of Magallanes and Merville Park in Parañaque, and Ayala Alabang in Muntinlupa. Villamor Air Base, skirting the highway due southwest, is the headquarters of the Philippine Air Force. The city occupies a total land area of 29.9 sq. kilometers. POCKET PROFILE Land Area : 29.9 sq. kms. Population : 484,176 No. of Barangays : 33 No.of Congressional Districts : 2 Classification : Highly Urbanized City
  • 10. Statistics of Lodging Sectors in Makati City based on Department of Tourism Standards
  • 11. Lodging Properties DOT Standards Dusit Thani Hotel Makati City Tune Hotel Makati InterContinental Manila Great Eastern Hotel Makati The Picasso Boutique Serviced Residences Makati Palace Hotel Ascott Makati Berjaya Makati Hotel - Philippines The Peninsula Manila City Garden Hotel Makati 24h Apartment Hotel Artina Suites Hotel Best Western Oxford Suites Makati The Charter House Our Melting Pot Hostel Makati City Fairmont Makati, Manila One Greenbelt Hotel Greenstone Serviced Residences Makati One Pacific Place Residences Fraser Place Manila St Giles Hotel BSA Mansion Condotel Saint Illians Inn Guijo Suites Makati Isabelle Royale Hotel & Suites MNL Boutique Hostel The E-Hotel Makati New World Makati City, Manila Hotel Excel Inn Makati Creekside Amorsolo Hotel Best Western Plus Antel Hotel Our Awesome Hostel Somerset Millennium Royal Bellagio Hotel Makati International Inn Hotel Celeste Makati City Prince Plaza II Herald Suites V.I.P. Suite Apartelle Mandarin Oriental, Manila Palm Rock Residences
  • 12. Somerset Olympia Makati El Rico Suites Apartelle Salcedo Suites Makati City Millennium Plaza Serviced Residences Citadel Inn Makati Eurotel Makati Hotel Lourdes Suites Asian Mansion II Herald Suites Solana Makati Shangri-La Manila Crown Regency Hotel Makati City Joya Lofts & Towers Makati Apartelle Bel Air Soho Suites Makati City BSA Tower Lorenzzo Suites Hotel Raffles Makati Jupiter Suites BSA Suites - Makati LPL Suites Greenbelt Makati City Fersal Hotel Makati Casa Jessica Youth Hostel Franchise One Hotel Hilik Boutique Hostel Copa Businessman's Hotel Clipper Hotel Tiara Oriental Hotel Perla Mansion Condotel Casa Amapola Guest House Makati City Q Residences Salcedo Alejandra Hotel Makati City Grand Soho Makati El Cielito Inn Makati Prime Tower Suites Amorsolo Mansion Makati City The Fort Budget Hotel - Bonifacio Global City Housing Interactive Makati AIM Conference Center Manila Baqacionista Traveler's Condo Alley 8 Apartments 1 River Central Hostel Hhp Serviced Residences Makati City Amax in Makati
  • 13. Royal Regent Hotel GIC Tourist Inn Greenbelt Parkplace Serviced Apartments Makati City Howzat Inn Avitel Hotel Makati City Sunette Tower Inwangsan Hotel The Serenity Suites Hotel Sogo EDSA Guadalupe Regines Hotel La Cartagena Suites