Business Plan of Soza Spa (experimenting)Presentation Transcript
CHAPTER I: BACKGROUND
“Soza Spa” Soza the Greek translation of “whole” means
complete, healed, prosperous and redeemed.
Address: B2 L9 Addas Greenfields Commercial, Molino
Boulevard, Bacoor City, Philippines.
Benefits of Soza Spa
The bottom line is that people love to be pampered,
which is why owning and operating a Soza Spa is such a
great opportunity. In today’s crazy world, people work
long hours and then spend entire weekends working
around the yard, cleaning the house, running kids back
and forth to various events, and trying to find some
down time for self. Although it is considered a luxury
type of self pampering to some, many people have no
trouble going to a day spa to unwind. Some individuals
will visit spas on a regular basis while others will make
it an occasional treat but regardless, the outcome is
always the same – relaxation.
Benefits to Health of a Spa
• The benefits to health of a spa won’t only help you in relaxation, but in
boosting your health to the maximum level.
• Improving body’s circulation.
• It can improve the immune system because the body is released from all
the tension and pressure.
• It is also good for your mental health because it is soothing and releases
all the stress.
• Massage is also believed to improve the way lymphatic works and boost
metabolism, as long as the important points are being massage
• Massage is also believed to make your circulation get better because of
the gentle pressure points implemented on your body. After the massage,
you will get other treatments, such as manicure and pedicure, soaking in
the warm tub, and many more. Those treatments are very good for your
body as well as your mind, which also affects the way your body works.
When the body relaxes and be free from any tension and stress, your
system will naturally produce better hormones that can affect your health.
That’s why most people who like going to spa usually have better health.
• Offer a very unique experience. Visitors not
only relax and reduce stress, but they learn
meaningful information about their bodies
that can be applied every day of the year. The
typical day spa experience provides a wealth
of relaxation, but the lasting benefits can be
minimal. A week or two after the treatment,
the relaxation has worn off.
• Our CEO is Ms. Gene Rey although we are the team who present this spa
project, we also have a position for each. Ms. Kate Magpoc is the secretary
who deals directly with the president. Ms. Sherylene Mancera is a treasury
who manages all the money. Ms. Jamie Payas is sales director who
increases the sales. Ms. Carmela Samon is accountant who balances the
cash flow in and out. Ms. Angelique Romero is masseuse coordinator who
deals with the operation.
G. Types of Business
We are part of the retail health and beauty industry which has 3 major types:.
1. Day Spas: Stores specializing in body health maintenance through a
variety of services and products.
2. Day Spa & Salon: Stores combining the services of the two
3. Health & Beauty Products: Stores selling only merchandise products
covering the wide range of products available but not inclusive of those
sold by salons and spas.
CHAPTER II: Marketing Plan
• Soza Spa offers therapeutic massage services, body treatments, facials and anti-aging
treatments. Services are provided by licensed therapists and aestheticians who are
independently contracted and paid on a commission basis. The upside of the commissioned
employee is that there is very little overhead without sales; employees only make money when
the business makes money.
• We also offer a full retail line that complements the services menu. Products included are high-
end cosmetics, creams, candles, and other beauty products. These high-end items tend to retail
at a minimum of Php. 150-350 per item and have 50% mark-up, or higher.
• Customers choose spa services based on proximity to their daily commute, quality and an
exceptional experience. With our combined services, we expect to dominate the Day Spa
market. There is not one direct competitor of this nature within the area where we are
intending to locate.
• The two closest competitors is the Skin Ritual and Haven Spa. Skin ritual it is located in Central
Molino New Molino Blvd. Bacoor Cavite. Skin Ritual which is a face and body care center that
offers additional, limited, spa services. Another one is Haven Spa which is located PTT Gasoline
station corner Molino Blvd. Molino III, Bacoor City. Haven Spa has limited spa services because
they only focusing on Hand and Foot Care. And since there location is in gasoline station corner,
• is hard for the customer to see their exact place, the gasoline station itself covering the entire
place. With our target location in Molino Blvd., we will be servicing all nearby villages and
subdivision, as well as downtown commuters. There are no spa’s in Total which is located in
Mambog and also in Bayanan.
As individual as our clients are, they seem to fall into
one of four general categories:
Alternative Care Users
Besides the obvious differences in the style of massage
or treatments each of these prefer, they also represent
separate groups for marketing and retention
purposes. In addition, the booming anti-aging market
is an additional momentum builder.
We will utilize local newspaper, local social and
health magazines, local radio, local television,
mail-outs to all households within the immediate
five mile radius, and mail-outs to all local
business within a five-mile radius.
We will have a comprehensive website.
We will place our brochures within the offices of
our medical referral clients.
G. Competitive Advantage
• Soza Spa competitive advantage is their unique combination of services,
location, and customer-centric focus. Both the extraordinary services and
location has been detailed previously. Soza Spa has set out since its
inception to provide quality, dependable services. Soza Spa has an
innovative training program that is extensive in its depth, properly training
employees to provide an unprecedented level of customer service. All
customers will leave Soza Spa with a feeling that their needs were met
well beyond any expectations that they previously had and far better than
any competitor. This customer-centric business model is not just rhetoric,
there are financial incentives in place for employees to offer
unprecedented levels of service. This will ensure a high rate of return
customers, allowing Soza Spa to meet their ambitious goal of 90%.
• Our market advantage is wide open, and will give us the opportunity to
service a large population base that is not currently being well served.
When you include our service of energy works, we become the sole
provider of all three services of body works and energy works not only in
downtown Molino Blvd, but for the entire greater Molino-Bacoor area..
• Strengths of the above are services offered: location proximity to major
housing developments, and name recognition.
H. Market Differentiation
• Soza spa is a combination of our unique services, outstanding location, and our
interaction with customers. By providing our customers a holistic and integrative spa , we
build relationships of trust and satisfaction. Our customers will come to depend on our
unique services and fulfilling environment.
• Soza spa is that we offer a relaxing atmosphere that can refresh the mind, body, and soul.
Offering special classes for those with serious health concerns sets us apart, as does the
availability of all services under one roof.
• Our market segmentation is specific to two target groups. Our first target market is the
corporate workers of Molino-Bacoor. We have chosen these people, ranging from
early twenties to mid forties, because they are in stressful jobs and could use relaxation
and exercise. They also have the financial opportunity to regularly treat themselves to a
facial or massage.
• The second group we target is people either recovering from an injury or people who
have a condition which needs special attention. We wanted to create a safe environment
where people feel comfortable and get the attention they need without feeling ostracized
or sick. We offer special classes, massage, and homeopathic opportunities for people with
• Our pricing strategy will be similar to that of our competitors. We
will not charge over, nor substantially under, standard prices for our
services. We will be paying our employees a higher straight
percentage of their total individual customer sales than our
competitors. This will allow us to hire the best employees, and have
a built-in motivational factor that will keep them working hard and
Our marketing strategy is the key to our success:
• Emphasize our name and unique services through advertising.
• Focus on the convenience of our location.
• Build community relationships through unique and quality service,
friendly and caring atmosphere, and establishing absolute
dependability of our services.
CHAPTER III: Technical Plan
A. Service Process
Our service process goes with having guest reservation
and we are also open for walk in guest. we have a
receptionist who will assist our guest while waiting for
their room to be prepared, since we only have 6
employees shifting from Monday to Sunday
The ability to give a relaxing full body massage is a
great skill to have. You can use it to de-stress friends
and family members, to help people with aches and
pains, or to get intimate and romantic with your
partner. Giving a fantastic full body massage is not
difficult, it just requires a little preparation.
B. Supply (raw materials)
• It is forbidden to buy supplies other than the authentic suppliers. Soza spa
doesn’t buy candles or beauty products at any store. The spa carefully
chooses brands and products. It is better or more appropriate to tell
customers that a certain lotion is out of stock or is unavailable than to get
it somewhere else. Soza spa uses some famous brands like olay and dove.
Spa products are usually of Filipino brand and made from proudly local
ingredients. As much as similar to the food businesses, the spa also
practices first in first out of products for assurance of quality and to
prevent any expiring of products. Some of the spa inventory supplies are
ointments, lotions, soaps, shampoo, powder and other beauty products.
C. Machinery and equipment
• There would be very few equipment since we depend a lot at manual
massagers and spa related products. Equipments are highly costly and not
ideal to our starting business hence we avoid the initial purchase of any in
particular. Nevertheless, we would still bring some of this modern spa
technology later on, at the right time and at the future.
D. Waste Disposal
• We separate biodegradables from non-
biodegradable. Our maintenance collects scraps,
cans, bottles and other garbage that may be
recycled to be brought the nearest junk shop.
• We put on trash bins all over the vicinity.
Garbage bags are disposed every night every
closing time. They were place on a small holding
room till the scheduled collector arrives.
CHAPTER IV: Management Plan
A. Organizational Structure
As a beginner/newbie in the industry, we follow an organizational tall
structure that is simplest.
B. Man Power Requirement
• Every massager is well-trained, before massager are accepted by our
organization, they need to be trained at least 3 months.
• Every six months, every massager has to participate in training programs
such as body massage, foot spa and body massage.
• Every employs must have a good manner and very polite to our customers.
• Massagers, therapist and alike equal employees should at least finish
related courses like physical therapist to be trained or oriented a week or
so. The degree finish by the applying assistant manager however does not
be necessary to be a physical therapist.
• One of the criteria to be hired as assistant manager is to get a wide array of
former job experiences within the managerial level before applying.
Aspiring assistant managers should be presented neatly with good
confidents and pleasantness. All employees are required to have medical
check-ups almost every month.
• Soza spa does not discourage students and people with disabilities to be
part. The company treat everyone fair and without bias, which is stated in
the house rules.
C. Job Analysis
Job Position Description Specification
To provide leadership, direction and supervision of staff
in the daily operations of the spa, including but not
limited to retail, salon, yoga/fitness programs and
membership program. The spa director is to oversee the
coordination of all guests request, be directly involve in
budgeting, forecasting, payroll and scheduling as well as
product inventory and ordering.
Requirements are representative of
minimum levels of knowledge, skills
and/or abilities. To perform this job
successfully, the incumbent will possess
the abilities or aptitudes to perform each
Is responsible for collecting money and checking an
income at the end of the day.
Spa receptionists are responsible for
answering the telephone, transferring
calls, taking accurate messages, greeting
customers, cashiering, giving tours of the
spa facility and scheduling appointments.
Their duties also include notifying staff
members of any customer cancellations or
the arrival of any unscheduled visitors.
Aesthetician Responsible for recommending skin care and certain
types of treatment for various skin conditions, they
design treatments that fit into a client's lifestyle and
budget and offer tips for daily maintenance as well as
all-over corrective procedures. Aestheticians must
undergo fairly rigorous beauty school training and are
often members of national foundations that keep them
up-to-date on new developments through conferences
and ongoing training.
Aestheticians also need to stay updated
with current trends in the industry,
including the latest services and products,
in order to ensure the delivery of the most
effective treatment solutions to
Job Position Description Specification
Massage therapists are trained in relaxation and medical
massage. Although it's not required in every spa
environment, in order to become certified most
massage therapists must learn how to deal with injuries
through massage, and are medically trained to help heal
pulled muscles or aches and pains. In a medical spa, they
will put these skills to use; in a typical day spa, they may
just be required to use relaxation massage to give clients
a good experience.
Outstanding communication and listening
skills, in addition to basic computer
knowledge, Team player, Have an enthusiasm
and possess superb customer service skills and
take pleasure in working with people and have
a welcoming and outgoing personality
Fitness Attendant These individuals offer support to therapists or
aestheticians. In general, an attendant will do everything
from clean and organize hair-cutting tools to cleaning
and maintaining fitness equipment.
1.High school graduate or equivalent
2. Pleasant phone demeanor
3. Ability to communicate effectively
4. Prior housekeeping experience preferred
5. Must be willing to work a flexible schedule
in order to accomplish all major
responsibilities and tasks.
6. Must be self-motivated.
7. Must work in a safe, prudent and organized
8. Must have basic mathematical skills,
technical aptitude and spa operation
9. Knowledge of specific spa industry
applications is desirable, such as spa soft.
10. Must have a commitment to follow all local
and corporate policies and procedures
Job Position Description Specification
Nail Technician These individuals offer support to
therapists or aestheticians. In
general, an attendant will do
everything from clean and organize
hair-cutting tools to cleaning and
maintaining fitness equipment.
Providing nail and hand
services to customers, such
as basic manicures, artificial
nails, gel nails, hand
massages, hot-oil therapy,
nail fills, nail
D. Operating Schedule
Service Hours of Operation:
Mon. – Sat. 8am – 8pm
Sun. 8am – 4pm
Monday Massage Therapists, Aesthetician, Fitness Attendant and Nail
Tuesday Massage Therapists, Aesthetician, Fitness Attendant and Nail
Wednesday Massage Therapists, Aesthetician, Fitness Attendant and Nail
Thursday Massage Therapists, Aesthetician, Fitness Attendant and Nail
Friday Massage Therapists, Aesthetician, Fitness Attendant and Nail
Saturday Massage Therapists, Aesthetician, Fitness Attendant and Nail
Sunday Aesthetician and Fitness Attendant/ Nail Technician