LinkedIn Profiles


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LinkedIn Profiles

  1. 1. The Linking Mission 1: Spy Time<br />Part 1 of 3<br />
  2. 2. Your Mission…<br />…should you choose to accept, is to make an Awesome LinkedIn Profile. This will be dangerous. You just may wind up so popular you get buried under Connection Requests and Comments, but the rewards will be great.<br />They are:<br /><ul><li>Great First Impressions
  3. 3. Personal Accomplishments
  4. 4. Career Advancement
  5. 5. Prizes</li></li></ul><li>Make a Great First Impression<br /><ul><li>LinkedIn has great SEO - Your LinkedIn page will likely pop up first</li></li></ul><li>What You Can Accomplish<br /><ul><li>Advance your career
  6. 6. Display your experience
  7. 7. Increase confidence in you
  8. 8. Help make connections
  9. 9. Help you accomplish almost any goal</li></ul>Yes, this strategy will help FACE, but it will also help you personally, which is why you should be active on LinkedIn. When you benefit, FACE will benefit.<br />
  10. 10. Your Spy Tool Kit<br />Because we all wanted to be in MI5 at least once<br />
  11. 11. Above the Fold<br />The first thing people see, so make it good.<br />Picture<br />Headline<br />Work History<br />Education<br />Recommendations<br />Connections<br />Links<br />Vanity URL<br />
  12. 12. Your Summary: The Story<br />This is your cover letter. Get into the why, not the what. Here are some general tips to get your going:<br /><ul><li>Write in the first person. It’s your story.
  13. 13. Use a main keyword. What search you would like to appear for?
  14. 14. Write in paragraphs, but keep them short.
  15. 15. Your Structure:
  16. 16. Why You’re Interesting
  17. 17. What You Do
  18. 18. Why The Reader Cares
  19. 19. Face CoCreation Description
  20. 20. Specialties: A useful place to reinforce everything you just said (and put in some more keywords!)</li></li></ul><li>Experience: The Bones<br />Here’s your chance to show that, yes, you really know what you are doing.<br /><ul><li>The Education section is important, too. Be proud of your degrees!
  21. 21. Not only what you did, but what you accomplished
  22. 22. Keep in line with your current goals, so it all flows
  23. 23. If you did it list it, for the most part.</li></li></ul><li>Applications: The Toys<br />Part of any spy’s get-up is the toys. On LinkedIn these are applications. They raise your street cred. Choose your tools:<br />
  24. 24. Your Reward…<br />Should you accomplish this mission and make it to the upper echelons of our group, you will be rewarded. Your progress will be tracked, once a week, as points. You will earn the points by:<br />Profile Star – 2 pts for appearing in searches more than 20 times<br />Social Media Maverick – 10 pts for passing 5, 10, and 15 video or slide-share uploads<br />