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What is SEO?
Technical
Content

Back links
Goals
Q&A
Search Engine Optimisation is the
process of enhancing your website to
get the best possible results in the
natural listin...
A strong SEO strategy can lead to:
•
•
•
•
•

Increased visibility for your brand.
Improvement in overall traffic figures....
Organic search results viewed:
Rank 1 - 100%
Rank 2 - 100%
Rank 3 - 100%
Rank 4 - 85%
Rank 5 - 60%
Rank 6 - 50%
Rank 7 - 5...
• Search engines use lots of different
factors to decide their rankings.
• They send out ‘bots’ or ‘spiders’ to
‘crawl’ yo...
• PENGUIN: No more manipulating back
links.
• PANDA: Poor quality content, duplicated
pages and over optimisation.
• HUMMI...
1. TECHNICAL: Ensuring your site is
well coded and crawlable
2. CONTENT: Regular, engaging,
shareable content.
3. BACK LIN...
•
•
•
•
•
•
•
•
•

Domain name
WordPress
Plugins: Yoast/ All in One SEO
Robots.txt
Sitemap.xml/html
404 error page
Page si...
•
•
•
•
•

Google Authorship
Responsive site
Dynamic code
Code bloat
Flash/frames/nested tables
•
•
•
•
•
•
•
•

Image names
Alt tags
www. Resolve
Depreciated HTML
CSS files
JavaScript files
Favicon
Underscores in URLS
•
•
•
•
•
•
•

Navigation structure/name
Back door SEO
Text to HTML ratio 25-70 %
Fresh Content
Mixed media
Categories / T...
• Should contain between 60 and 70
characters, including spaces.
• You don’t have to use title tags to
indicate which page...
• Should contain between 70 and 160
characters, including spaces.
• Unique and relevant
• Target ONE keyword per page.
• E...
Write a Title Tag for your home page

Write a Meta Description for your home
page
•
•
•
•
•
•
•
•
•
•

H1 tag
H2 – 6 tags
First 100 words
Bolding
Bullets
Short paragraphs
Contextual links
Images
Question
...
Review one of your blogs
Does it include
H1 Tag, 100 word intro, H2 – 6 Tags,
Bolding, Bullets, Short paragraphs,
Images (...
•
•
•
•
•

The more the better
Root domains/ links
Quality sites
Anchor text
Social media
•
•
•
•
•
•
•
•

Ranking isn’t everything
Time on site
Page views
Bounce rate
Shares/likes
Comments
Newsletter subscribes
...
•
•
•
•

www.Moz.org
www.semrush.com
www.quicksprout.com
www.yoast.com/wordpress/seo
www.katetooncopywriter.com.au
How to make your blog Search Engine Friendly
How to make your blog Search Engine Friendly
How to make your blog Search Engine Friendly
How to make your blog Search Engine Friendly
How to make your blog Search Engine Friendly
How to make your blog Search Engine Friendly
How to make your blog Search Engine Friendly
How to make your blog Search Engine Friendly
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How to make your blog Search Engine Friendly

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Are you worried that your blog isn't getting enough eyeballs? Do you struggle to get your articles to rank on search engines? Are you confused by all the techy issues involved with SEO. This preso can help!! SEO advice and tips from Kate Toon SEO Copywriter, Sydney.

Published in: Marketing, Technology, Design
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  • Exercise – write your home page title
  • Exercise – write a home page description
  • Exercise – write a home page description
  • Exercise – write a home page description
  • HAND OUT CHECK LISTS
  • Transcript of "How to make your blog Search Engine Friendly"

    1. 1. What is SEO? Technical Content Back links Goals Q&A
    2. 2. Search Engine Optimisation is the process of enhancing your website to get the best possible results in the natural listings
    3. 3. A strong SEO strategy can lead to: • • • • • Increased visibility for your brand. Improvement in overall traffic figures. Better-quality leads. Improved conversion rates. Reduced cost of sales.
    4. 4. Organic search results viewed: Rank 1 - 100% Rank 2 - 100% Rank 3 - 100% Rank 4 - 85% Rank 5 - 60% Rank 6 - 50% Rank 7 - 50% Rank 8 - 30% Rank 9 - 30% Rank 10 - 20% . Paid listings viewed: Sponsored listing 1 - 50% Sponsored listing 2 - 40% Sponsored listing 3 - 30% Sponsored listing 4 - 20% Sponsored listing 5 - 10%
    5. 5. • Search engines use lots of different factors to decide their rankings. • They send out ‘bots’ or ‘spiders’ to ‘crawl’ your website and analyse it. • Each search engine has it’s own complex algorithm and are constantly updated.
    6. 6. • PENGUIN: No more manipulating back links. • PANDA: Poor quality content, duplicated pages and over optimisation. • HUMMINGBIRD: Intent and contextual meaning of content
    7. 7. 1. TECHNICAL: Ensuring your site is well coded and crawlable 2. CONTENT: Regular, engaging, shareable content. 3. BACK LINKS: Directories, social media, guest posts.
    8. 8. • • • • • • • • • Domain name WordPress Plugins: Yoast/ All in One SEO Robots.txt Sitemap.xml/html 404 error page Page size/load time 301 directs Links
    9. 9. • • • • • Google Authorship Responsive site Dynamic code Code bloat Flash/frames/nested tables
    10. 10. • • • • • • • • Image names Alt tags www. Resolve Depreciated HTML CSS files JavaScript files Favicon Underscores in URLS
    11. 11. • • • • • • • Navigation structure/name Back door SEO Text to HTML ratio 25-70 % Fresh Content Mixed media Categories / Tags Cannibalisation
    12. 12. • Should contain between 60 and 70 characters, including spaces. • You don’t have to use title tags to indicate which page a user is on. • Don’t list keywords like a shopping list; this has no value. • Place important keywords at the start of the title. • Pick ONE keyword phrase per page.
    13. 13. • Should contain between 70 and 160 characters, including spaces. • Unique and relevant • Target ONE keyword per page. • Ensure the description is engaging and not just a list of words. • Include your phone number to increase calls. • Maybe include your brand on key pages while you’re still growing.
    14. 14. Write a Title Tag for your home page Write a Meta Description for your home page
    15. 15. • • • • • • • • • • H1 tag H2 – 6 tags First 100 words Bolding Bullets Short paragraphs Contextual links Images Question Links
    16. 16. Review one of your blogs Does it include H1 Tag, 100 word intro, H2 – 6 Tags, Bolding, Bullets, Short paragraphs, Images (with intelligent alt tag and file name), Video content, Links to credible websites, Question at end?
    17. 17. • • • • • The more the better Root domains/ links Quality sites Anchor text Social media
    18. 18. • • • • • • • • Ranking isn’t everything Time on site Page views Bounce rate Shares/likes Comments Newsletter subscribes ENQUIRES
    19. 19. • • • • www.Moz.org www.semrush.com www.quicksprout.com www.yoast.com/wordpress/seo
    20. 20. www.katetooncopywriter.com.au
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