How to make your blog Search Engine Friendly
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How to make your blog Search Engine Friendly

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Are you worried that your blog isn't getting enough eyeballs? Do you struggle to get your articles to rank on search engines? Are you confused by all the techy issues involved with SEO. This preso can ...

Are you worried that your blog isn't getting enough eyeballs? Do you struggle to get your articles to rank on search engines? Are you confused by all the techy issues involved with SEO. This preso can help!! SEO advice and tips from Kate Toon SEO Copywriter, Sydney.

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  • Exercise – write your home page title
  • Exercise – write a home page description
  • Exercise – write a home page description
  • Exercise – write a home page description
  • HAND OUT CHECK LISTS

How to make your blog Search Engine Friendly How to make your blog Search Engine Friendly Presentation Transcript

  • What is SEO? Technical Content Back links Goals Q&A
  • Search Engine Optimisation is the process of enhancing your website to get the best possible results in the natural listings
  • A strong SEO strategy can lead to: • • • • • Increased visibility for your brand. Improvement in overall traffic figures. Better-quality leads. Improved conversion rates. Reduced cost of sales.
  • Organic search results viewed: Rank 1 - 100% Rank 2 - 100% Rank 3 - 100% Rank 4 - 85% Rank 5 - 60% Rank 6 - 50% Rank 7 - 50% Rank 8 - 30% Rank 9 - 30% Rank 10 - 20% . Paid listings viewed: Sponsored listing 1 - 50% Sponsored listing 2 - 40% Sponsored listing 3 - 30% Sponsored listing 4 - 20% Sponsored listing 5 - 10%
  • • Search engines use lots of different factors to decide their rankings. • They send out ‘bots’ or ‘spiders’ to ‘crawl’ your website and analyse it. • Each search engine has it’s own complex algorithm and are constantly updated.
  • • PENGUIN: No more manipulating back links. • PANDA: Poor quality content, duplicated pages and over optimisation. • HUMMINGBIRD: Intent and contextual meaning of content
  • 1. TECHNICAL: Ensuring your site is well coded and crawlable 2. CONTENT: Regular, engaging, shareable content. 3. BACK LINKS: Directories, social media, guest posts.
  • • • • • • • • • • Domain name WordPress Plugins: Yoast/ All in One SEO Robots.txt Sitemap.xml/html 404 error page Page size/load time 301 directs Links
  • • • • • • Google Authorship Responsive site Dynamic code Code bloat Flash/frames/nested tables
  • • • • • • • • • Image names Alt tags www. Resolve Depreciated HTML CSS files JavaScript files Favicon Underscores in URLS
  • • • • • • • • Navigation structure/name Back door SEO Text to HTML ratio 25-70 % Fresh Content Mixed media Categories / Tags Cannibalisation
  • • Should contain between 60 and 70 characters, including spaces. • You don’t have to use title tags to indicate which page a user is on. • Don’t list keywords like a shopping list; this has no value. • Place important keywords at the start of the title. • Pick ONE keyword phrase per page.
  • • Should contain between 70 and 160 characters, including spaces. • Unique and relevant • Target ONE keyword per page. • Ensure the description is engaging and not just a list of words. • Include your phone number to increase calls. • Maybe include your brand on key pages while you’re still growing.
  • Write a Title Tag for your home page Write a Meta Description for your home page
  • • • • • • • • • • • H1 tag H2 – 6 tags First 100 words Bolding Bullets Short paragraphs Contextual links Images Question Links
  • Review one of your blogs Does it include H1 Tag, 100 word intro, H2 – 6 Tags, Bolding, Bullets, Short paragraphs, Images (with intelligent alt tag and file name), Video content, Links to credible websites, Question at end?
  • • • • • • The more the better Root domains/ links Quality sites Anchor text Social media
  • • • • • • • • • Ranking isn’t everything Time on site Page views Bounce rate Shares/likes Comments Newsletter subscribes ENQUIRES
  • • • • • www.Moz.org www.semrush.com www.quicksprout.com www.yoast.com/wordpress/seo
  • www.katetooncopywriter.com.au