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Using Social Media to Sell Yourself
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Using Social Media to Sell Yourself

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  • 1. Get Social withYour Social Status yoursocialstatus.com Your Social Status @YourSoclStatus Your Social Status Social Tech Soup + Kate Salyers kate@YourSocialStatus.com Kate Salyers by Kate Salyers Owner Your Social Status: Social Media & Internet Marketing Copyright 2012 Your Social Status. All Rights Reserved.
  • 2. About Me Copyright 2012 Your Social Status. All Rights Reserved.
  • 3. Today’s Agenda •Social Media Statistics •Job Hunting Cartoon •Online Job Search Statistics •What The Statistics Mean •Leveraging Social Media •Social Media Do’s & Don’ts •Managing Your Online Reputation Copyright 2012 Your Social Status. All Rights Reserved.
  • 4. Social Media Stats Copyright 2012 Your Social Status. All Rights Reserved.
  • 5. Social Media Stats Copyright 2012 Your Social Status. All Rights Reserved.
  • 6. Job Hunting Cartoon Copyright 2012 Your Social Status. All Rights Reserved.
  • 7. Searching Online Jan. 2012 Deseret News Reports: • 1 in every 1,470 resumes submitted online makes it through • About 10% of all who use solely online search actually grabs a job Copyright 2012 Your Social Status. All Rights Reserved.
  • 8. Searching Online According to LDSJobs.org: • 35% of all jobs are found through word of mouth • About 30% are found through contacting companies directly Copyright 2012 Your Social Status. All Rights Reserved.
  • 9. What Do These Stats Mean? Traditional On-line Job Search Sites Monster Career Builder Indeed.com SimplyHired Copyright 2012 Your Social Status. All Rights Reserved.
  • 10. What Do These Stats Mean? Use of Social Media Sites LinkedIn Facebook Twitter YouTube MeetUp Copyright 2012 Your Social Status. All Rights Reserved.
  • 11. Focusing On Social Media What You Can Use Leveraging Each Platform What You Need To Watch For Do’s &Don’t’s Of Profiles Copyright 2012 Your Social Status. All Rights Reserved.
  • 12. Recruiting Statistics Each year, Jobvite publishes the industry barometer on how employers use social networks to recruit. •89% will recruit in social networks this year •55% will spend more on social recruiting •64% use 2 or more networks for recruiting •78% expect increased competition for hires Copyright 2012 Your Social Status. All Rights Reserved.
  • 13. What You Can Use Social Media Sites LinkedIn Facebook Twitter YouTube MeetUp Copyright 2012 Your Social Status. All Rights Reserved.
  • 14. LinkedIn How Do I Use It for Myself? Apply Now Button More Than 1,000 Companies Use Complete Profile (100%) Join Groups Start Discussions Participate In Groups and Discussions Copyright 2012 Your Social Status. All Rights Reserved.
  • 15. LinkedIn How Do I Use It for Myself? Connect Hobby Groups Professional Groups Local Groups Engage Build A Network Follow Through Copyright 2012 Your Social Status. All Rights Reserved.
  • 16. Facebook How Do I Use It for Myself? Leverage Timeline Check Content Positive Self Image Connect Engage Build A Network Follow Through Copyright 2012 Your Social Status. All Rights Reserved.
  • 17. Twitter How Do I Use It for Myself? Follow Companies Follow Industry Promote Yourself Twitter Chats Industry Specfic In Real Time Hashtags Used to Follow Conversation Copyright 2012 Your Social Status. All Rights Reserved.
  • 18. Twitter How Do I Use It for Myself? Popular Chats #jobhuntchat (Mondays @ 10am EST) #careerchat (Tuesdays @ 1pm EST) #HireFriday (Runs transcripts) Copyright 2012 Your Social Status. All Rights Reserved.
  • 19. YouTube How Do I Use It for Myself? Video Resume 5 Tips How To Create It Background Check Copyright 2012 Your Social Status. All Rights Reserved.
  • 20. MeetUp How Do I Use It for Myself? Industry Specific Meetings Hobby Meetings Connect Engage Build A Network Follow Through Copyright 2012 Your Social Status. All Rights Reserved.
  • 21. Web Portfolio How Do I Use It for Myself? Personal Website Hosts Resume Interests Achievements Link to Social Media VisualCV.com Copyright 2012 Your Social Status. All Rights Reserved.
  • 22. Sites In Action Social Media Sites LinkedIn Facebook Twitter YouTube MeetUp Copyright 2012 Your Social Status. All Rights Reserved.
  • 23. Reputation “It takes many good deed to build a good reputation and only one bad one to lose it.” -Benjamin Franklin Copyright 2012 Your Social Status. All Rights Reserved.
  • 24. Do’s & Don’ts: The Do’s The Do’s Photos Videos Posts Groups Brand Likes Events Make Information Private Copyright 2012 Your Social Status. All Rights Reserved.
  • 25. Do’s & Don’ts: The Don’ts The Don’ts Photos Videos Posts Groups Brand Likes Events Private Information Religious/Political Affiliation Sites You Are Not Active On Any Negative Associations Copyright 2012 Your Social Status. All Rights Reserved.
  • 26. Image Maintenance Prevention Google Alerts Yahoo! Alerts Get It Before It Starts Facebook Timeline Google Images Copyright 2012 Your Social Status. All Rights Reserved.
  • 27. In Review Copyright 2012 Your Social Status. All Rights Reserved.
  • 28. Get Social withYour Social Status yoursocialstatus.com Your Social Status @YourSoclStatus Your Social Status Social Tech Soup + Kate Salyers kate@YourSocialStatus.com Kate Salyers by Kate Salyers Owner Your Social Status: Social Media & Internet Marketing Copyright 2012 Your Social Status. All Rights Reserved.