Universal and EMI Case Study
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Universal and EMI Case Study

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Universal and EMI Case Study Universal and EMI Case Study Presentation Transcript

  • Universal Music Group
  • Facts .• U niversal is the largest of the ‘big four’ record com panies..• They sell m usic, television, film , publishing, telecom m unications, the internet and vid eo gam es, world wid e. This m eans that any m usic prod uced by U niversal can be easily publicised using all of these m ed ium s.• They are responsible for 30% of m usic sales.• In 201 0 they had a revenue of $5.87 billion.• 2007 saw U niversal m erge with BM G.• U niversal is progressively growing larger as they buy part of or all of other businesses. (subsid iaries)
  • Subsidiary labels.• These are a few record labels that m ake up U niversal –• EC M• Island D ef Jam M usic Group• M ercury Record s• Polyd or Record s• Verve M usic Group.
  • A rtists.• Akon• Justin Bieber• The Black Eyed Peas• M ariah C arey• Em inem• Jessie J• Enrique Inglesias• Rolling Stones• D uffy• C heryl C ole• M ika• Taylor Swift• Selena Gom ez
  • A re they ‘ vertically integrated’ ?• Yes, they sign the artist to their record ing com pany. They then prod uce their m usic and d istribute it using m any d ifferent m ed ium s. The one that they own is ‘Vevo’ which is an online prem ium m usic and entertainm ent service. You can find it through Youtube and also their website - http:/ www.vevo.com / /
  • Facts.• EM I traces its history back to the very beginnings of record ed sound and m usic as one of our original com panies was found ed by the inventor of the gram ophone, Em ile Berliner.• EM I scientists invented stereo record ing.• It is the fourth largest record com pany out of the ‘big four’.• In N ovem ber 201 1 C itigroup announced a d eal to sell off pieces of the com pany with the m usic arm going to Vivend is U niversal m usic group.
  • A rtists.• L ily Allen• The Beatles• C old play• Gorrilaz• D avid Guetta• Iron M aid en• N orah Jones• K aty Perry• K ylie M inogue• K T Tunstall
  • Subsidiary L abels.• Angel• C apitol• EM I C lassics• EM I C M G• EM I Record s• EM I Record s N ashville• Virgin C lassics• Virgin Record s.