Sound Your Barbaric Yawp On the Internet: How to Make a Podcast
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Sound Your Barbaric Yawp On the Internet: How to Make a Podcast



Presentation I gave at InfoCamp Seattle 2010 on how to make a podcast.

Presentation I gave at InfoCamp Seattle 2010 on how to make a podcast.



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Sound Your Barbaric Yawp On the Internet: How to Make a Podcast Presentation Transcript

  • 1. Kate Kosturski, @librarian_kate Podcaster Goddess, The Knitting Librarian Podcast InfoCamp 2010, Seattle, WA October 2, 2010
  • 2. What is a Podcast?
    • Collection of self-created files (audio, video or both) on a host server.
    • How do these differ from other audio or video files?
      • RSS transmits new content when it is available.
      • You don’t have to do anything (or next to nothing) to get the new content – it will download automatically!
    • As of December 2009, over 150,000 podcasts are available in iTunes for download.
  • 3. What is an RSS Feed?
    • Format (XML) used for publishing frequently updated works
    • What does an RSS feed include?
      • Full published file
      • Metadata
    • Examples of RSS Feeds:
      • (KEXP Music that Matters Podcast)
      • (The Knitting Librarian) (shameless self-promotion)
  • 4. Why Make a Podcast?
    • Excellent teaching tool for your organization
      • Opportunity to participate in seminars/instruction without having to be present.
      • Review concepts covered in a seminar or class that may have been difficult
    • Excellent marketing tool for your organization
    • Ideal for working on speaking/presentation skills
  • 5. There’s a Podcast for Everything No. Really. There Is.
    • Public Radio: Car Talk, This American Life
    • Music: KEXP Song of the Day, IndieFeed
    • Humor: Jay and Silent Bob Get Old, The Ricky Gervais Podcast
    • Sports: ESPN’s Pardon the Interruption
    • Tech: This Week in Tech
    • Lifestyle: Various language courses, Grammar Girl, The Splendid Table
    • (As of September 2010, these are all available on iTunes!)
  • 6. You Convinced Me. Let’s Make One. So How Do I Do It?
    • The stuff – what do you need to make the podcast?
    • The know-how – how do I record, edit, and upload the podcast?
    • The name – Marketing the Podcast
  • 7. The Stuff – What do You Need?
    • Microphone
    • Digital Audio Recording/Editing Software
    • Computer
    • Recording Studio
    • Internet Connection/ISP
    • Server Access
    • Podcast Receiver
    • But before all this you need….
  • 8. The Big Idea!
    • What’s your Podcast Going to be All About?
      • Develop one theme for your podcast
      • Have regular segments
      • Don’t be boring!
    • Keep it simple and short
    • Stay Consistent with Your Theme but Have Room for Experimentation (listener feedback might be helpful!)
  • 9. More on The Big Idea
    • Some questions to ask yourself when prepping podcast content….
      • What aspect of my life/organization am I passionate about?
      • What do family/friends/colleagues ask for help about?
      • What can I speak about on a expert level?
      • What services would my organization like to promote?
  • 10. The Details (The Other Stuff)
    • The Microphone
      • USB or line-in, desktop v. headphones.
      • Newer Macs also have built in microphones.
      • Good idea to have different mics for different purposes
    • The Computer
      • Duh. 
    • Digital Recording/Editing Software
      • Cleans up sound and saves it to the right format
      • GarageBand (Mac), Audacity (PC & Mac)
  • 11. More Details
    • The Recording Studi0
      • This can be anywhere.
      • Open space, quiet, little echo
      • Stable Internet connection and power sources
    • This is where I record. 
  • 12. And Still More Details! (Really, I Swear this is Easy Stuff.)
    • Internet and Server
      • The podcast’s home and how the podcast gets home.
    • The Aggregator
      • How your fans will find your podcast if not on your website
      • Examples: iTunes, iTunesU, Juice
  • 13. Time to Make the Podcasts
    • Create Content
    • Edit and Save Content
    • Upload to a Host Server
    • Subscribe in iTunes with RSS Address
  • 14. Creating Your Content
    • Audio
      • Interviews
      • Audiobooks
      • Promos
      • Speech
      • Conversation
    • Video
      • Screenshots
      • Live video recording
      • Photo slideshow
    Always remember copyright!
  • 15. Scripts (Not the Web Kind)
    • It’s extremely important to have a script!
      • Scripts keep you on schedule
      • Scripts organize your content
      • Scripts make great show notes
      • Scripts will help groom your confidence as a public speaker.
  • 16. The Tech Side of Creating Content
    • Sample Rate – The speed at which your audio comes in to your microphone and the editing software. Measured in kb/sec.
    • Mono v. Stereo – how much audio info are you collecting?
  • 17. Tech Tips
    • Watch your volume – this may take trial and error.
    • Keep speakers turned down to avoid feedback
    • Hold your microphone about six inches from your mouth
    • Remember what Mom told you – Speak clearly and Speak up!
  • 18. Editing Your Content
    • How can you change your content?
      • Crop out unwanted audio or dead air
      • Change pitch if too low or too high
      • Raise/Lower amplification
      • Add promos
      • Add intro/transitional music and sound effects
    • Make sure to save your file as an MP3 File! These are small and universal
  • 19. Uploading the Podcast
    • Server – Podcast’s Internet home
      • Host on internal or external server
      • Server will generate your RSS feed address for subscription.
    • Many wonderful host servers on the Internet!
      • Libsyn: (Libsyn PRO for educational institutions:
  • 20. More on Uploading
    • Choose your Host Server Carefully!
    • Be consistent in saving your files.
    • Use tags so users searching the server can find your podcast.
      • Examples: your name, organization name, good subject terms, title keywords.
      • Don’t be an Etsy!
  • 21. Testing & Subscribing to Your Podcast
    • Copy and Paste Your RSS Feed Address (as provided by your host server) into iTunes or your Aggregator
      • Use iTunes for testing – most universal and best support system.
    • For iTunes (iTunes 8 and later)
      • Under the “Advanced” menu, choose “Subscribe to Podcast”
      • Copy and paste the address into the dialog box provided.
  • 22. Marketing Your Podcast
    • Company/Personal Website
    • Company/Personal Social Media
      • Blogs
      • Twitter
      • Facebook
      • LinkedIn
      • Industry-specific social media (ALA Connect,, Ravelry)
    • iTunes and iTunesU
  • 23. Advanced Stuff for those Techie Type A Types
    • Submitting your podcast to iTunes
      • iTunesU:
    • Recording on the Road with Portable Recorders
      • Griffin iTalk Software (free)
      • iRiver Recorder
    • Interviews!
      • Skype and Soundflower
  • 24. Final Tips from the Trenches
    • Don’t be boring: Have something new to say and say it in your own way.
    • Don’t freak out about the tech: Listeners are forgiving on the sound issues.
    • Podcasts are not for making money – they’re for making an audience.
    • You spend 75% of time marketing the podcast and 25% recording – be ready to sound your inner rockstar.
  • 25. Useful Resources
    • “ Podcasting: Making Noise The New Fashioned Way.” Presented by Thomas Dopko and Dow Jones at the 2009 Special Libraries Association Conference, Washington, DC: (Slides available on request.)
    • Cochrane, Todd . Podcasting: Do-It-Yourself Guide . Indianapolis, IN.: Wiley Publishing Inc., 2005
    • Wikipedia
      • Podcasting:
      • RSS:
  • 26. Contact Info
    • The Knitting Librarian Podcast:
    • Email!
      • (podcast-specific)
      • [email_address]
    • Twitter:
    • Facebook:
    • Blog:
  • 27.