Kate Kosturski, @librarian_kate
Podcaster, The Knitting Librarian Podcast
Pratt Institute School of Information and Library Science
LIS 680, Instructional Technologies
November 8, 2010
What is a Podcast?
Collection of self-created files (audio, video or both)
on a host server.
How do these differ from other audio or video files?
RSS transmits new content when it is available.
You don’t have to do anything (or next to nothing) to
get the new content – it will download automatically!
As of December 2009, over 150,000 podcasts are
available in iTunes for download.
What is an RSS Feed?
Format (XML) used for publishing frequently updated
What does an RSS feed include?
Full published file
Examples of RSS Feeds:
http://feeds.kexp.org/kexp/musicthatmatters (KEXP Music
that Matters Podcast)
http://knittinglibrarian.libsyn.com/rss (The Knitting
Librarian) (shameless self-promotion)
Why Do People Make
Preserve content that may have historical or cultural
Build speaking/presentation/technical/software skills
Gives those who may not have a voice that voice
Ex. Radio Rookies (WNYC)
Why Should Libraries Make Podcasts?
Opportunity to participate in library instruction
without being present (distance education).
Review concepts covered in a seminar or class that may
have been difficult
Excellent marketing tool for your library
Show off new collections and services
Record library events
There’s a Podcast for Everything
No. Really. There Is.
Public Radio: Car Talk, This American Life
Music: KEXP Song of the Day, IndieFeed
Humor: Jay and Silent Bob Get Old, The Ricky
Sports: ESPN’s Pardon the Interruption
Tech: This Week in Tech
Lifestyle: Various language courses, Grammar Girl,
The Splendid Table
(As of September 2010, these are all available on iTunes!)
You Convinced Me. Let’s Make One.
So How Do I Do It?
The stuff – what do you need to make the
The know-how – how do I record, edit, and
upload the podcast?
The name – Marketing the Podcast
The Stuff – What do You Need?
Digital Audio Recording/Editing Software
But before all this you need….
The Big Idea!
What’s your Podcast Going to be All About?
Develop one theme for your podcast
Have regular segments
Don’t be boring!
Keep it simple and short
Stay Consistent with Your Theme but Have Room for
Experimentation (listener feedback might be helpful!)
More on The Big Idea
Some questions to ask yourself when prepping
What aspect of my life/organization am I passionate
What do family/friends/colleagues ask for help about?
What can I speak about on a expert level?
What services would my organization like to promote?
Exercise: Creating Promo Content
Working in your library groups, spend 10 minutes
outlining what you want in your library podcast. Use
the questions and thoughts on the previous slides as a
General or specific (i.e. specific product or service)?
Supplement to a library class or event?
How long do you want it to be?
The Details (The Other Stuff)
USB or line-in, desktop v. headphones.
Newer Macs also have built in microphones.
Good idea to have different mics for different purposes
Digital Recording/Editing Software
Cleans up sound and saves it to the right format
GarageBand (Mac), Audacity (PC & Mac)
This can be
Open space, quiet,
This is where I record.
And Still More Details!
(Really, I Swear this is Easy Stuff.)
Internet and Server
The podcast’s home and how the podcast gets
How your fans will find your podcast if not on your
Examples: iTunes, iTunesU, Juice
Time to Make the Podcasts
Edit and Save Content
Upload to a Host Server
Subscribe in iTunes with RSS Address
Creating Your Content
Always remember copyright!
Scripts (Not the Web Kind)
It’s extremely important to have a script!
Scripts keep you on schedule
Scripts organize your content
Scripts make great show notes
Scripts will help groom your confidence as a
The Tech Side of Creating Content
Sample Rate – The speed at which your
audio comes in to your microphone and the
editing software. Measured in kb/sec.
Mono v. Stereo – how much audio info are
Watch your volume – this may take trial and
Keep speakers turned down to avoid
Hold your microphone about six inches from
Remember what Mom told you – Speak
clearly and Speak up!
All About Audacity
Open-source, free audio recording and editing
Compatible with PC, Mac and Linux
Download from sourceforge.net:
Use Version 1.2 for this class.
The (Rather) LAME Encoder
The LAME Encoder Audacity to convert Audacity
projects to MP3 files.
Why MP3? These are small and universal.
MUST BE DOWNLOADED!
Come to class with the following:
Background music/sounds (resources will be on the
Bring headphones to class
Save the pieces of the promo on a USB drive, Dropbox,
Putting the promo pieces together
Uploading, creating the RSS feed and marketing
“Podcasting: Making Noise The New Fashioned Way.”
Presented by Thomas Dopko and Dow Jones at the 2009
Special Libraries Association Conference, Washington,
DC: (Slides available on request.)
Cochrane, Todd. Podcasting: Do-It-Yourself Guide.
Indianapolis, IN.: Wiley Publishing Inc., 2005