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Why should brands adopt a content marketing strategy?
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Why should brands adopt a content marketing strategy?

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Why should brands be investing in long term goals rather than short term wins.

Why should brands be investing in long term goals rather than short term wins.

Published in: Business, News & Politics

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  • Traditional media is becoming less and less effective.
  • Instead they are doing their own research
  • And asking from recommendations from friends so by the time that they get to here…
  • Instead they are doing their own research
  • By the time they go to make their purchase they have already made a decision.
  • If you invest time in creating content you need to invest the same amount of time, if not more in outreach, seeding and promotion of that content.
  • So that finally you get to this stage
  • Transcript

    • 1. Why Should Brands Adopt a Content Marketing Strategy? @katekennett
    • 2. A content marketing strategy grows organically
    • 3. Customer are choosing to switch off from traditional media.
    • 4. Only 6% click here (source: GroupM UK)
    • 5. 94% Clicked on Natural Search (source: GroupM UK)
    • 6. “Ninety-two percent of consumers around the world say they trust earned media, such as word-of- mouth or recommendations from friends and family, above all other forms of advertising” Nielsen
    • 7. ContentStrategy 1.Focuses on attracting or retaining a targeted customer audience 2.Share compelling, useful, and/or entertaining information 3.Be consistently delivered. Joe Pulizzi CMI
    • 8. So how can an agency help?
    • 9. Agencies know that content doesn’t just go viral
    • 10. You don’t want to be this guy
    • 11. Define clear business objectives and agree on the KPIs